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In-House Practitioners Luncheon and Workshop
Sunday, May 5
(Exclusive to in-house practitioners only; Advance registration required; CLE credit available)

Early Bird Fee (before February 22): US $150
Standard Fee (after February 22): US $200

Registration includes admission to the luncheon, keynote and workshop sessions (not sold separately). Tickets for admission to this event will not be sold onsite.
Tickets are nonrefundable and nontransferable.

This combined luncheon and workshop, designed exclusively for in-house practitioners, offers a unique opportunity to network, benchmark and exchange best practices for strengthening your brand in a marketplace where many small, medium and large corporations are currently facing hardship.

The program will begin with an exclusive luncheon where you can gather with other in-house practitioners for an enjoyable networking lunch. Following lunch, hear an engaging and informative keynote presentation from Thomas E. Spahn (McGuireWoods LLP) focusing on the ethics of email and social media. The program will conclude with two back-to-back interactive workshop sessions where speakers will share how they are protecting their brands and trademarks through strategic planning and making use of best practices, past experiences and lessons learned along the way.

11:30 am–12:30 pm
Networking Lunch

12:45 pm–1:45 pm
Keynote: The Ethics of Email and Social Media

Numerous jurisdictions have had to wrestle with the ethical implications of lawyers' ubiquitous use of email and social media. This presentation will discuss ten ethics implications of this phenomenon, including its effect on: the creation of attorney client relationships; the practice of law; the creation of client related documents; communications within corporations; communications with adversaries (including inadvertent transmissions and metadata); discovery of social media; judges' and jurors' use of electronic communications and social media; lawyer marketing.

Keynote Speaker:
Thomas E. Spahn, McGuireWoods LLP (United States)

2:00 pm–3:15 pm
Session 1: Trials and Tribulations: A Day In The Life…

For trademark professionals, every day can offer new and unique challenges. You deal with portfolio issues, billing, budgeting, managing law firms, and more. This informative panel will offer practical insights and interactive best practices on how to best manage these daily trials and tribulations.

Eileen S. Dunlap, Wells Fargo & Co. Law Department (United States)

Deborah Norman, Brown Shoe Company, Inc. (United States)
Thomas E. Spahn, McGuireWoods LLP (United States)
Denise Yee, Visa International (United States)

3:30 pm–4:45 pm
Session 2: Navigating the Marketing Maze: Working Effectively with Marketing and Ad Agencies

Have you ever been frustrated by interactions with your marketing and/or communications departments when a mark needs to be cleared, or a new promotion is being rolled out? This session will focus on the IP challenges encountered by in-house practitioners while working with internal marketing groups and outside advertising agencies. The panel will provide insight and best practices on how to anticipate problems before they occur, and offer some ideas on how to best manage the challenges.

Jomarie B. Fredericks, Rotary International (United States)

Caldwell A. Camero, General Mills, Inc. (United States)
Ari Zainuddin, General Mills, Inc. (United States)