Skip Ribbon Commands
Skip to main content
Academic Day (For Professors)

Academic Day, a unique day of programming and networking opportunities designed specifically for professors, will be on Monday, May 12. The day will end with an Academic and Young Practitioner Happy Hour, a perfect way to network with students, professors and young practitioners.

10:15 am–11:30 am
CM03 Trademarks at the Crossroads of Trade and Culture
(All-Academic Panel)

At the heart of Asia and the crossroads of trade and culture, this panel of distinguished trademark professors will debate issues related to the scope of trademark protection and limitations to such protection driven by the promotion of competition and public interest. Speakers will consider the challenges and opportunities that the globalization of trade has created for trademark owners and their competitors with respect to the acquisition and enforcement of trademark rights at the national, international and transnational level, with particular attention to famous marks and luxury goods.

Irene Calboli, Marquette University Law School (United States) and National University of Singapore (Singapore)                       

Lionel Bently, University of Cambridge (United Kingdom)
Dan Hunter, Queensland University of Technology (Australia) and New York Law School (United States)
Haochen Sun, The University of Hong Kong (Hong Kong SAR, China)

12:00 pm–1:30 pm 
Trademark Strategy for a Luxury Brand
Professor Luncheon            

The professor luncheon will allow attendees to hear up-to-date briefings from speakers on the front lines of trademark law and policy while enjoying the company of academics, practitioners, and policy makers.

Valérie Sonnier, Louis Vuitton Malletier (France)

2:00 pm–3:15 pm 
Trademark Scholarship Symposium (Session I)            

Can Trademark Law Circumvent Copyright’s First Sale Rule for Imported Copies?

In the wake of the Supreme Court’s adoption of international exhaustion in Kirtsaeng v. John Wiley & Sons, copyright owners may look to trademark rights as a means to maintain separation between domestic and foreign markets.  Professor LaFrance examines the tools the Lanham Act provides to control unauthorized distribution and importation, as well as the limits it imposes on that control (particularly under the Supreme Court’s ruling in Dastar v. Twentieth Century Fox).

Mary LaFrance, UNLV William S. Boyd School of Law (United States)


Sixth Time Lucky: Starbucks and the Lessons from European Law

Dr. Ramírez-Montes examines the recent resolution of the long-running dilution case Starbucks Co. v. Wolfe’s Borough Coffee from a comparative perspective.  In particular, he draws a parallel between the Second Circuit’s apparent rejection of a misappropriation theory of trademark dilution and the CJEU’s ruling in Société Elmar Wolf that trademark dilution requires proof of some economic effect on consumers. He argues that both cases use a similar mechanism to raise the standard for proving dilution.

Dr. César Ramirez-Montes, Leeds University School of Law (United Kingdom)

3:30 pm–4:45 pm  
Trademark Scholarship Symposium (Session II) 

Initial Interest Confusion “Troika” Abandoned? A Critical Look at Brookfield Communications v. West Coast Entertainment and Network Automation, Inc. v. Advance Systems Concept, Inc.

Professor Nichols examines Ninth Circuit case law on initial-interest confusion on the Internet since the seminal case of Brookfield Communications v. West Coast Entertainment. She notes the court’s recent retreat from that case’s focus on the three “Internet Troika” factors in Network Automation Inc. v. Advance Systems Concept, Inc.  She goes on to argue that initial-interest confusion allegations ought to be evaluated using a case-by-case review under the relevant jurisdiction's full multi-factor test for likelihood of confusion.

Connie Davis Nichols, Baylor University School of Law (United States)

Indirect Trademark Infringement — Is International Consensus Possible?

Professor Targosz notes the variety of national standards for indirect infringement of trademarks, and questions whether international law has a role to play in harmonizing them.  While he believes international consensus may have success in harmonizing rules of indirect infringement in simple cases, he argues that theoretical differences between jurisdictions—particularly as to whether and in what sense trademark rights are “property”—may pose insurmountable barriers to consensus in more complex scenarios.

Tomasz Targosz, Jagiellonian University Krakow (Poland)

5:15 pm–7:00 pm 
Academic and Young Practitioner Happy Hour  

Don’t miss this excellent networking opportunity for law and paralegal students, practitioners new to trademark law, and professors and adjunct professors. Enjoy a cocktail with colleagues while discussing interesting new trademark law developments.

Registration Options

Option 1: Register for the five-day Annual Meeting at the discounted Academic Member rate of $250.
Option 2: Register for Academic Day only, a one-day event, at $100. Price includes all programs and events included in Academic Day on Monday only.

Professor and Student Non-Members

Professor and student non-members interested in attending the Annual Meeting, Academic Day or Career Development Day should email

Platinum Sponsors
© 2014 International Trademark Association        My Powerful Network