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In-House Practitioners Luncheon and Workshop

(Limited to in-house practitioners only; advance registration required; CLE credit available)
Early Bird Fee (before March 7): US $150
Standard Fee (after March 7): US $200


Program Agenda

11:30 am–12:30 pm  
Networking Lunch
12:30 pm–12:45 pm
Opening Remarks
12:45 pm–1:30 pm
Post-Luncheon Keynote

Ethics, Morality, and IP Law in China: How Did We Get Here?

Piracy at the register and online counterfeiting in China are among the biggest IP challenges for companies worldwide. Many believe these problems are caused by the lack of the Rule of Law in China, while others—particularly in China itself—believe the root cause is the lack of morals and ethics in society. This presentation will examine these question through the prism of Chinese history and culture, drawing comparisons with modern-day Naples (Italy—not Florida), among other things. It will also suggest opportunities for companies to do their part in promoting reforms in China.

Keynote Speaker
Joseph Simone, SIPS–Simone Intellectual Property Services Asia Ltd. (Hong Kong SAR, China)
1:30 pm–1:45 pm
Break/Room Switch
1:45 pm–3:15 pm
Session 1

Trademarks in Asia: Opportunities & Obstacles

Hear stories–first hand–of how incredibly challenging and wildly unexpected circumstances can present themselves to your brand portfolio before you know it. Interact with your peers, discuss best-practices, and identify ways to avoid the hurdles and uncover opportunities in the Asia market.

Moderator:
Carolyn Gorwitz Dinberg, InterContinental Hotels Group (United States)

Speakers:
Theresa Victoria Casey, Under Armour Inc. (United States)
Elisa M. Valenzona, Abbott Laboratories (United States)

3:15 pm–3:30 pm
Break
3:30 pm–4:45 pm
Session 2

Branding and Social Media for the Asia Market

Please join us as we overview some unique characteristics of the Asian consumer market, including the social media landscape, online retailers, corporate branding and marketing challenges. We discuss how this interesting and ever-evolving market can affect the launch of a new product, service or campaign by your company, and how you can best counsel your internal clients.            

Moderator:
Ann H. Chen, Mars, Incorporated (United States)            

Speakers:
Ping Chu, Nike, Inc. (China)
Theresa Conduah, United Airlines, Inc. (United States)

 

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