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Schedule By Day


Annual Meeting programming allows you to:

  • Learn first-hand from speakers who are trademark and IP industry experts and are well versed on hot and substantive topics.
  • Obtain a concentrated education on trademark topics related to the Asia region by taking advantage of a specialized track of sessions with a Focus on Asia.
  • Gain expert advice on overcoming legal challenges, avoiding costly and time-consuming mistakes and keeping up with new and emerging technologies and issues.
  • Develop a professional global network of peers and colleagues.
  • Get immediate answers and real world solutions to challenges in your organization.
  • Participate in peer to peer sessions that foster open discussion on shared challenges.

Schedule at a Glance (.pdf)

Schedule Your Success: A Roadmap to the 2014 INTA Annual Meeting
Learn from experienced INTA Annual Meeting veterans on how best to organize and manage your schedule while in Hong Kong, and how best to enjoy yourself during INTA’s first major meeting in Asia.

 

 Saturday, May 10

 
8:00 am–5:00 pm
Academic Course on International Trademark Law
(Day 1, Advance registration required, CLE credit available)

The Academic Course is designed to provide a comparative analysis of trademark law and practice in countries around the world. Depending on the topic, the focus will vary from historical, philosophical and legal perspectives to practical “how to” tips and advice. Each international jurisdiction covered in the course will be taught by a professor or practitioner from that region. Practitioners new to trademark law, law and paralegal students, trademark administrators and in-house counsel seeking to obtain a well-rounded overview of trademark law and practice from around the globe are encouraged to attend.

The course will cover acquiring trademarks and trademark protection, policing and maintenance, transfers, licensing, the practicalities of creating and maintaining a worldwide trademark program for one or more clients, and international treaties and conventions.
           

Fee: US $650 (for a two-day program)

The registration fee includes breakfast and lunch for both days and course materials. Current law students—both member and non-member—who register for this course will receive a complimentary registration to the Annual Meeting.

Tickets for admission to this event will not be sold onsite. Registration is nonrefundable and nontransferable.

Note: Attendees must bring their own laptops, power cords and adapters in order to access course materials.
For additional information, please contact meetings@inta.org.

10:00 am–5:00 pm
Board of Directors Meeting
2:00 pm–8:00 pm
Registration and Hospitality
4:00 pm–5:00 pm
First-Time Attendee Annual Meeting Orientation

Learn from experienced Annual Meeting attendees about the many resources and opportunities for education and networking; also find out how to navigate the Exhibition Hall and make the best use of your time. Don’t miss out on this informative event and discover what’s new at INTA’s first Annual Meeting in Asia.

First-time attendees as well as new members will find this orientation essential to making the most of your first Annual Meeting.

Tips on how to get the most out of the Annual Meeting

7:00 pm–11:00 pm
2014 INTA Gala
(Black Tie Formal)

The INTA Gala is the perfect opportunity to entertain business associates and clients, to establish new ones and to start your meeting off in style.

Open seating is available to facilitate networking. Individual seats cost US $300. A VIP table of ten seats costs US $2,700. Purchasing a VIP table not only offers a discount, but also guarantees a prominent room location.

If you purchase a VIP table or multiple tickets, an INTA staff member will contact you for the names of your guests.

Pre-registration for this event is required. Tickets for admission will not be sold at the door. Sales of individual tickets and tables are nonrefundable and nontransferable.

For payment or registration inquiries, please contact INTA Member Services at memberservices@inta.org. For additional questions or to provide special dietary preferences, please email meetings@inta.org.

 

 Sunday, May 11

 
8:00 am–7:00 pm      
Registration and Hospitality
8:00 am–10:00 am
Committee Meetings
8:00 am–5:00 pm
Academic Course on International Trademark Law 
(Day 2, Advance registration required, CLE credit available)

The Academic Course is designed to provide a comparative analysis of trademark law and practice in countries around the world.

For additional information, please contact meetings@inta.org.

See Saturday’s program for full description.

8:30 am–4:00 pm
Tours
9:30 am–11:30 am
Breakfast Table Topics
10:15 am–12:15 pm
Committee Meetings
10:30 am–11:45 am
The Essentials of Managing a Worldwide Trademark Portfolio
Intermediate Level

In-house and outside counsel share a tremendous amount of responsibility when tasked with managing trademark portfolios for multinational clients in this ever-expanding global economy. Where do you begin? Where do you end? What is the division of labor between in-house and outside counsel?

This session reviews the critical tasks of trademark portfolio management, including creating a brand development strategy, trademark clearance and prosecution, ownership structure for the portfolio, enforcement of trademark rights and licensing marks—all with the understanding that the brand or brands extend across national borders and continents. A panel of trademark attorneys will share war stories and suggest best practices for tackling these cross-border challenges.

Moderator:
Martin Pittaluga, Pittaluga Abogados (Uruguay)

Speakers:
Denise Yee, Visa International (United States)
Daniel Zohny, Fédération Internationale de Football Association (FIFA) (Switzerland)
Thomas Zutic, DLA Piper LLP (US) (United States)

11:00 am–1:00 pm
To Tweet or Not to Tweet: Keeping Students Engaged and Off Social Media During Class
Adjunct Professors Special Interest Group (SIG) Panel
(Open to all)

Our panel of experienced professors will examine strategies that adjunct professors can use to engage their students and connect with them in order to keep them from getting distracted. The speakers will encourage open discussion to learn more about your particular classroom experiences and will share tips from around the world on how to make your class more engaging.

The panelists will be joined by student members of INTA and together they'll provide contrasting views from both sides of the lectern.  The presentation promises to be entertaining and engaging; no smartphones please!

Moderator:
Tara Aaron, Aaron Sanders PLLC (United States)

Speakers:
Irene Calboli, Marquette University Law School (United States) and National University of Singapore (Singapore)
Lutz-Christian Wolff, The Chinese University of Hong Kong (Hong Kong SAR, China)       

11:00 am–2:00 pm 
Madrid System Users' Meeting (MSUM) Organized by World Intellectual Property Organization (WIPO)

The MSUM will open with an update from WIPO on the developments of the Madrid System, followed by presentations from officials of elected Contracting Parties of the Madrid System. The invited officials will address specific issues regarding the designation of their countries in an international registration, including how to handle and avoid notifications of provisional refusal. Questions from the floor will be taken.  
11:30 am–1:30 pm
Trademark Administrators Brunch
Fee: US $50

Cross-cultural communication is essential to international and domestic organizations that have clients and partners around the globe. Since we all engage in international communications, we need to embed this understanding into everything we do. Communicating across cultures always demands heightened sensitivity and the ability to compromise. During the brunch, speakers will examine the impact of cross-culture communication on the effectiveness of protecting the proprietary rights of brand owners.

Three panelists with a wealth of experience in this area will share techniques and specific examples of ways to better connect and build common understanding with clients and business partners, instead of being stymied by their differences.

The brunch is open to all attendees of the Annual Meeting who want to improve and strengthen their cross-cultural team communication skills.

Speakers:
Mona Lee, Hanol Law Offices (South Korea)
Daniel Greif, Siam Premier International Law Office Limited (Thailand)
Mark McVicar, Winkler Partners (Taiwan)

11:30 am–4:45 pm 
In-House Practitioners Luncheon and Workshop
(Limited to in-house practitioners only; advance registration required; CLE credit available)

Early Bird Fee (before March 7): US $150
Standard Fee (after March 7): US $200

Registration includes admission to the luncheon, keynote and workshop sessions (not sold separately). Tickets for admission to this event will not be sold onsite. Tickets are nonrefundable and nontransferable.
 
This combined luncheon and workshop, designed exclusively for in-house practitioners, offers a unique opportunity to network, benchmark and exchange best practices for strengthening your brand in a marketplace where corporations of all sizes face challenges.

12:00 pm–2:00 pm
Luncheon Table Topics
12:00 pm–5:00 pm        
Exhibition Hall

Visit the 100+ exhibitors displaying their products and services. Exhibitors include trademark solution providers, law firms, media companies, IP offices, trade associations, and government offices.

12:30 pm–2:30 pm
Committee Meetings
1:30 pm–3:30 pm 

Japan Patent Office (JPO) User's Meeting: Recent Activities and Examination Practices for Trademarks in Japan

Open to All! Join JPO trademark representatives for an informational user's meeting. Attendees will be able to get an update on the JPO's recent activities, including more information on the revision of the Trademark Act. Representatives will also provide information on trademark examination practices in Japan and will accept questions from the floor. 

2:00 pm–3:00 pm
Speed Networking

Join us in the Exhibition Hall for Speed Networking, a fun and interactive way to find new business associates and expand your network. Your one-hour commitment can potentially produce long-term business contacts and friendships. Use these helpful hints to maximize your Speed Networking session.

Who should attend: New members and non-members, first-time attendees or experienced Annual Meeting attendees interested in meeting new contacts.
           
There is no fee to participate but a one-hour commitment is required from each participant. Admittance is on a first-come, first-served basis. Once capacity at the tables is reached, participants who did not secure a spot at a table will be asked to return later for a different session.
2:00 pm–3:15 pm
What Role Will Trademarks Play in the Future of Asia? 
Intermediate Level

The increasing importance of Asia on the world stage is anticipated by many to be the dominant theme of the 21st century. As economies in Asia play a larger role in world trade, Asian consumer markets will continue to grow and the region’s standard of living will rise. This rapid increase in consumer demand will create huge opportunities for branded goods and services both inside and outside of Asia. Successfully navigating this landscape of Asia’s diverse culture and geography in times of rapid economic change will be a complex and challenging journey for brand owners.

Let a panel of recognized experts become your navigators as you explore:

  • Whether the new wave of Asian brands will go global and what challenges we should anticipate.
  • How brand rights, in Asia’s environment of rapid change, can be effectively protected.
  • The major developments that have taken place in Asia’s registration systems, and how businesses can take advantage of them.
  • How recent changes in terms of enforcement in Asia, particularly in China, improved the situation for brand owners.

Moderator:
Karen Fong, Rouse (United Kingdom)

Speakers:
Toe Su Aung, BATMark Limited (United Kingdom)
Akira Endo, Kao Corporation (Japan)
Rachel Li-Mei Tan, Rouse & Co. International LLP (China)

2:30 pm–4:30 pm
CTM and RCD Users’ Meeting Organized by the Office for Harmonization in the Internal Market (OHIM)

Join OHIM representatives for an informational meeting that will provide an update on the Office's activities during the past year, including the Cooperation Fund, the Convergence Programme and the EU Observatory. OHIM will also report on the general situation of the Office, including timeliness and other key performance indicators, and discuss recent changes in practice and important decisions of the Court of Justice of the European Union. Questions from the floor will be taken.
2:45 pm–4:45 pm
Committee Meetings
3:00 pm–5:00 pm          
Afternoon Tea Table Topics
3:30 pm–4:45 pm         
ROCK n’ RULE the Podium: How NOT to Give a Lousy Presentation
Beginner to Intermediate Level

Do you have a big speech coming up? Are you considering moderating a panel or participating on one? This session will offer great tips to help you become a poised and well-rounded presenter. Whether speaking to colleagues, giving a PowerPoint presentation to your boss or making off-the-cuff remarks to your peers, this program will help you deliver more relaxed, focused and compelling presentations.

Moderator:
Rudy Gaines, Marksmen (United States)

Speakers:
Peter W. Becker, Microsoft Corporation (United States)
Barry Cohen, Royer Cooper Cohen Braunfeld LLC (United States)
J. Scott Evans, Adobe Systems Incorporated (United States)
Karen Fong, Rouse (United Kingdom)
Peter Harvey, Harvey Siskind LLP (United States)
Ira Jay Levy, Goodwin Procter LLP (United States)
Paul D. McGrady, Winston & Strawn LLP (United States)
Lijia Zhang (China)

5:00 pm–7:00 pm
Welcome Reception

INTA is excited to welcome all attendees to its first Annual Meeting in Hong Kong! Join us on this historic occasion for cocktails and networking while exploring the sights, sounds and cuisine of our host city.   

 

 

 Monday, May 12

 
7:30 am–5:00 pm
Registration and Hospitality
8:00 am–10:00 am
Continental Breakfast

Join us for breakfast before the Opening Ceremonies and Keynote Address. Breakfast will also be served in the Hospitality area.

8:30 am–5:00 pm
Tours
8:45 am–10:00 am
Opening Ceremonies and Keynote Address

Meet INTA’s new CEO and its 2014 President as they share their vision for the Association for 2014 and discuss INTA’s impact on the IP industry.

INTA CEO’s Address
Etienne Sanz de Acedo, International Trademark Association (United States)

2014 INTA President's Address
Mei-lan E.W. Stark, Fox Entertainment Group (United States)

2014 Annual Meeting Project Team Co-Chairs
Xuemin Chen, Zhongzi Law Office (China)
David Stone, Simmons & Simmons LLP (United Kingdom)

Keynote Address
Mr. John C. Tsang, GBM, JP
Hong Kong Financial Secretary

Mr Tsang spent his secondary school years in La Salle College in Hong Kong and Stuyvesant High School in New York City. He pursued his interest in architecture at the Massachusetts Institute of Technology, and went on to receive a Master Degree in Bilingual Education from Boston State College and a Master Degree in Public Administration from Harvard University’s Kennedy School of Government.

Mr Tsang worked in the Boston Public Schools prior to joining the Hong Kong civil service in November 1982. As a member of the Administrative Service, he served in a number of posts, including Administrative Assistant to the Financial Secretary, Assistant Director-General of Trade and Private Secretary to the Governor.

Mr Tsang served following reunification in a number of different capacities, including Director General of the London Economic and Trade Office, Commissioner of Customs and Excise, Secretary for Planning and Lands and Permanent Secretary for Housing, Planning and Lands (Planning and Lands).

Mr Tsang was appointed Secretary for Commerce, Industry and Technology in August 2003. He chaired the successfully concluded World Trade Organization Ministerial Conference in Hong Kong in December 2005. He was appointed Director of the Chief Executive’s Office in January 2006 and has been serving as Financial Secretary since 1 July 2007.

9:00 am–7:00 pm
Career Development Day (for Students)
10:00 am–4:00 pm
Exhibition Hall

Visit the 100+ exhibitors displaying their products and services, including trademark solution providers, law firms, media companies, IP offices, trade associations and government offices.

10:15 am–7:00 pm
Academic Day (for Professors)
10:15 am–11:30 am
CONCURRENT SESSIONS            

CM01 Doing Business in China  
Beginner Level

When doing business in a country other than your own, it is important to recognize and be aware of differences in culture, business practices and language. Local speakers will provide insight and recommendations for conducting business in China. Speakers from the region will discuss cultural differences, business development practices and strategies, practical do’s and don’ts and tips for working with local counsel as well as an exploration of how leadership is defined in China.

Moderator:
Joseph Simone, SIPS–Simone Intellectual Property Services Asia Ltd. (Hong Kong SAR, China)

Speakers:
Vivien Chan, Vivien Chan & Co. (Hong Kong SAR, China)
Kevin Ching, Sotheby’s (Hong Kong SAR, China)
Laura Wen-yu Young, Wang & Wang (China)

CM02 Plain Packaging: Who Will it Affect Next?
Advanced Level

Currently, plain packaging legislation applies only to tobacco products, so why should other industries care or object? Is this really a slippery slope issue? Speakers will explore how the current law affects packaging and what could happen in the future.
           
Discussion will include the broader implications of current worldwide developments, such as what has happened in the course of the year since the Australian government implemented the most sweeping legislation so far on plain packaging. Experienced panelists will also analyze pending cases at the World Trade Organization and bring you up to date on the latest EU developments concerning revisions to the Tobacco Products Directive and the possibility of expanded health warnings, all of which could have a significant impact on the use of trademarks and standardized packaging.
           
 In addition, the panel will explore the potential implications and the following concerns:

  • The interference with plain packaging and IP rights.
  • Whether governments have a legitimate role to play in protecting consumers from potentially harmful products, including limitations on the marketing and packaging of those products.
  • Assuming that implementation of plain packaging is imminent, what would the practical consequences be, for example, regarding the registration itself?

Moderator:
Fabio Angelini, De Simone & Partners (Italy)

Speakers:
Myrtha Hurtado Rivas, Novartis Pharma AG (Switzerland)
Paul F. Kilmer, Holland & Knight LLP (United States)
Trevor K. Stevens, Davies Collison Cave (Australia)
Ronald Van Tuijl, JT International S.A. (Switzerland)

           

CM03 Trademarks at the Crossroads of Trade and Culture

Intermediate Level

At the heart of Asia and the crossroads of trade and culture, this panel of distinguished trademark professors will debate issues related to the scope of trademark protection and limitations to such protection driven by the promotion of competition and public interest. Speakers will consider the challenges and opportunities that the globalization of trade has created for trademark owners and their competitors with respect to the acquisition and enforcement of trademark rights at the national, international and transnational level, with particular attention to famous marks and luxury goods.

Moderator:
Irene Calboli, Marquette University Law School (United States) and National University of Singapore (Singapore)

Speakers:
Lionel Bently, University of Cambridge (United Kingdom)
Dan Hunter, Queensland University of Technology (Australia) and New York Law School (United States)
Haochen Sun, The University of Hong Kong (Hong Kong SAR, China)

           

CM04 Trademarks and New Generic Top-Level Domains (gTLDs): An Update
Intermediate Level

Receive the latest insights on the expansion of the Internet's Domain Name System (DNS) through the introduction of new generic top-level domain names (gTLDs). Panelists will discuss the impact of new gTLDs on trademarks, consumers and the Internet ecosystem, as they pertain to internationalized domain names, as well as the effectiveness of measures to ensure Internet security and stability.            

Moderator:
Kristina Rosette, Covington & Burling LLP (United States)

Speakers:
Sarah B. Deutsch, Verizon Communications (United States)
Vicky Folens, Deloitte (Belgium)
Amy Stathos, ICANN (Unites States)
10:15 am–12:15 pm
Committee Meetings
10:30 am–11:30 am
Speed Networking
11:45 am–1:00 pm
CONCURRENT SESSIONS            

CM20 Battling for Brands: Strategies for Dealing with Private Labels
Intermediate Level

Discover the different ways in which brand owners can insulate their brands from the exponential growth of private labels and retailer power, including:

  • Driving product innovation and maximizing protection of intellectual property rights such as designs, copyright, etc.
  • Leveraging trading relationships to effect changes on a commercial level.
  • Smart use of enforcement techniques, including effectively stopping private label products from crossing borders.
  • Alternative legal routes—competition laws, regulatory laws, lobbying, etc.

Speakers will share tips on the best ways to combine and use these tools in their various jurisdictions.

Moderator:
Imogen Fowler, Hogan Lovells (Alicante) S.L. y Cia. (Spain)

Speakers:
Jorge Casals Ide, Red Bull GmbH (Austria)
Ann H. Chen, Mars, Incorporated (United States)
Lydia T. Gobena, Fross Zelnick Lehrman & Zissu, P.C. (United States)

           

IM20 The Shape of Things to Come: Clearing and Protecting High-Tech Product Configurations
Advanced Level

An amalgam of registered and unregistered trademark, trade dress, design patent, copyright and industrial design protections have been used with varying degrees of success to secure the rights to the appearance of phones, tablets, laptops and other electronic devices. Clearing, and then protecting, new product designs requires awareness of all of these different regulations, which often vary dramatically from country to country. Speakers will discuss functionality, novelty, acquired distinctiveness, and other issues that often arise. With billions of dollars at stake, companies are now paying close attention to an area of the law that only a few years ago was often overlooked.

Moderator:
Peter Becker, Microsoft Corporation (United States)

Speakers:
Anna Carboni, Redd Solicitors LLP (United Kingdom)
Floyd A. Mandell, Katten Muchin Rosenman LLP (United States)
Fumihiko Moriya, Sony Corporation (Japan)
Maggie Wang, Ladas & Parry LLP (China)

           

RM20 Regional Update: China  
Intermediate Level

Receive a concise update on the recently revised China Trademark Law, including a review of the newly implemented regulations and judicial opinions related to the law. Speakers will share tips and best practices for modifying your filing, opposition, invalidation and enforcement strategies for China and will also scrutinize the impact that the new regulations will have on trademark owners’ protection plans in China. Opposition decisions of the China Trademark Office and cancellation decisions of the Trademark Review and Adjudication Board will be examined, and insights will be offered into future trends concerning IP rights.

Moderator:
Qiang Ma, Jun He Law Offices (China)

Speakers:
Jack Chang, The Quality Brands Protection Committee (QBPC) (China)
Hui Huang, Wan Hui Da Intellectual Property Agency (China)
Jochen Volkmer, BMW AG (Germany)
Handong Wu, Zhongnan University of Economics and Law (China)
           

RM21 Regional Update: Working with Customs in Europe
Intermediate Level

Speakers from the European Union will discuss transshipment and customs issues in Europe, including:

  • A comparison of national approaches to EU Customs in a harmonized system.
  • Practical steps toward working with EU Customs.

Moderator:
Nicholas Bolter, Edwards Wildman Palmer UK LLP (United Kingdom)

Speakers:
Sarah Bailey, Simmons & Simmons LLP (France)
Claus Eckhartt, Bardehle Pagenberg Partnerschaft (Germany)
Hendrik Molegraaf, European Commission/DG TAXUD (Belgium)
Stephen Reid, Imperial Tobacco (United Kingdom)
Junko Yamamoto, World Customs Organization (Belgium)

12:00 pm–1:00 pm
Speed Networking
1:15 pm–2:30 pm

Regional Intellectual Property Attachés Update

Learn about the valuable resources and support provided by regional intellectual property attachés based in China, India, Thailand, and Singapore from governments around the world. Regional IP Attachés and Advisors from the USPTO, European Union, OHIM, French Institut National de la Propriété Industrielle, UK Intellectual Property Office, and Japan External Trade Relations Organization, among others will introduce the current work of the various regional IP Attachés and future initiatives.

Moderator:       
Peter N. Fowler, USPTO Regional IP Attaché for Southeast Asia (Thailand)

China and India
Speakers:       
 
Jean-Baptiste Barbier, IP Attache, INPI, French Embassy in China (China)
Timothy Browning, USPTO IP Attaché, U.S. Consulate, Guangzhou (China)
Tom Duke, IP Advisor for China, UK Intellectual Property Office (China)
Christophe Gimenez, Attache, European Union Delegation (China)
Akiyoshi Imaura, Director, IP Department, Japan External Trade Relations Organization (JETRO) (India)
Kalpana Reddy, USPTO Regional IP Attaché for South Asia (India)

Southeast Asia and the Pacific
Speakers:

Christabel Koh, SE Asia IP Adviser, IPO, British High Commission (Singapore)
Michael Lewis, USPTO Regional IP Attaché for Mexico and Central America (Mexico)
Ignacio de Medrano Caballero, Director, EU/OHIM ECAP III Project, Bangkok (Thailand)
Ngo Thien Nam, IPR Advisor for Asia, French Institut National de la Propriété Industrielle (Singapore)
Yasuo Ohkuma, Director, IP Department, Japan External Trade Relations Organization (JETRO)(Thailand)

1:15 pm–3:15 pm

Trademark and IP Issues in China: Government Perspective
Advanced Level

Learn from representatives from different Chinese government agencies as they provide updates on various trademark issues in China, including:

  • Updates on the new China Trademark Law and practical trends.
  • Updates on China’s national IP-protection strategy.
  • Working with China Customs, cross-boundary efforts against counterfeits and industry cooperation. 

Moderator:
Hui  Huang, Wan Hui Da Intellectual Property Agency (China)

Speakers:
Officer Zheng Feifei, Ministry of Public Security (China)
Yin Shaoping, Judge Supreme People’s Court (China)
Professor Tao, Shanghai University and Dacheng Law Firm Shanghai Office (China)
Li Zhenzhong Deputy Director National Leading Group on the Fight against IPR Infringement and Counterfeiting (China)

1:15 pm–3:15 pm
Committee Meetings
1:15 pm–3:15 pm
Luncheon Table Topics
1:15 pm–3:15 pm
Past Presidents Luncheon
(By invitation only)
1:30 pm–2:30 pm
Speed Networking
3:00 pm–4:00 pm
Speed Networking
3:30 pm–4:45 pm
CONCURRENT SESSIONS            

CM50 Social Media in China: How to Harness the Potential and Avoid Legal Pitfalls 
Beginner to Intermediate Level

The social media phenomenon is spreading throughout the world like wildfire, not just in the realm of personal networking, but in business as well. It has proven to be an effective means of interaction on many fronts, including marketing and advertising, but can be a risk for brand owners and platform providers. Learn about the power of social media and how to use it effectively around the world, including usage, policies and laws concerning social media. Topics to be discussed include:

  • How to balance challenges and opportunities for social media marketing and advertising.
  • Do’s and don’ts of using social media in China and around the world.
  • How to effectively manage your brands reputation online.
  • Role of Chinese platform providers in brand infringement.
  • Takedown procedures and other tools for brand owners.

Moderator:
Andrea Lensing-Kramer, Freshfields Bruckhaus Deringer LLP (Germany)

Speakers:
Stanislas Barro, Kering (Hong Kong SAR, China)
Emily Burns, Google (United States)
Betty Wang, Tencent Holdings Limited (China)


           
CM51 The Presumption of Irreparable Harm: Don’t Stop Believing
Advanced Level

In eBay Inc. v. MercExchange, LLC, 547 U.S. 388 (2006), the U.S. Supreme Court undercut the presumption of irreparable harm in cases seeking injunctive relief. Since then, a varying degree of tests and factors have been applied by U.S. courts when ruling on injunctions, with some stating there no longer is any presumption of irreparable harm at all, others stating such a presumption remains in trademark cases, and still others stating that depending on the facts, there might or might not be such a presumption.

This panel discussion will examine: 

  • Which jurisdictions still apply the presumption.
  • How jurisdictions that have fully embraced eBay are dealing with proof of irreparable harm.
  • New strategies trademark owners have had to develop in light of the opinion in order to obtain injunctive relief.

Moderator:
Amanda Conti-Duhaime, Chrysler Group LLC (United States)

Speakers:
Susan Kayser, Jones Day (United States)
Purvi Patel, Haynes and Boone LLP (United States)
Kent R. Raygor, Sheppard, Mullin, Richter & Hampton LLP (United States)

           

RM50 Regional Update: Africa Rising!
Intermediate Level

There is a renewed interest in Africa among those in trade, commerce and industry because of the vast opportunities of Africa’s mineral and natural resources and talented population. This interest is matched with the ever-growing need for consumer and business services and products. African nations have become more aware of the importance of trademark systems to encourage trade and investment and as tools to develop their economies.

Join us for a frank and open discussion about changes taking place and challenges related to trademark protection in Africa with representatives from the continent’s two regional systems, the Organisation Africaine de la Propriété Intellectuelle (OAPI) and the African Regional Industrial Property Organization (ARIPO), representing a membership of 35 states, lawyers and companies doing business in Africa.

Discussion will include:

  • The routes available for trademark registration—national, regional and Madrid Protocol.
  • Understanding requirements of use and how to avoid removal cancellation for non-use.
  • Enforcement measures through administrative and/or court proceedings for protection of well-known and other marks.

Moderator:
Brenda Wood-Kahari, B.W. Kahari (Zimbabwe)

Speakers:
Jose M. Checa, DuPont de Nemours International Sarl (Switzerland)
Fernando Antonio Dos Santos, African Regional Industrial Property Organization (ARIPO) (Zimbabwe)
Paulin Edou Edou, Organisation Africaine de la Propriété Intellectuelle (Cameroon)
Lisa McIlwaine-Hill, DM Kisch Inc. (South Africa)

           

RM51 Annual Review of Leading Case Law in the European Union
Advanced Level

This session, intended for a global audience, is a new addition to the schedule this year and will continue to be scheduled annually. Speakers will provide a wide-ranging and concise analysis of recent key decisions that have shaped European trademark law.

Speakers:
Guy Heath, Nabarro LLP (United Kingdom)
Georg A. Jahn, Noerr LLP (Germany)

3:45 pm–5:45 pm
Committee Meetings
5:15 pm–7:00 pm
Academic and Young Practitioner Happy Hour

Don’t miss this excellent networking opportunity for law and paralegal students, practitioners new to trademark law, as well as professors and adjunct professors. Enjoy a cocktail with colleagues while discussing interesting new trademark law developments.
5:30 pm–6:30 pm
India Reception
(By invitation only)

This reception provides attendees from India with an invaluable opportunity to network with colleagues and share experiences concerning the benefits and challenges of doing business in India. This reception provides an opportunity to meet with INTA’s India Representative and other INTA staff. Other invitees will include INTA officers, past speakers from the India Forum and India Project Team members.
6:00 pm–7:30 pm
China Reception
(By invitation only)

Network and share experiences with Chinese colleagues about doing business in China and meet government officials and INTA staff.  If you speak Chinese, come enjoy the opportunity to chat and make new connections.  This is the must-attend reception for those in the INTA community who want to be plugged into our extensive China network. At this reception, you can also learn more about what INTA has accomplished in China and our plans for the future. 
9:00 pm–11:30 pm
President’s Dessert Reception
(By invitation only)
 

 Tuesday, May 13

 
7:30 am–5:00 pm 
Registration and Hospitality
8:00 am–10:00 am
Continental Breakfast
8:00 am–10:00 am
Committee Meetings
8:00 am–10:00 am
Breakfast Table Topics
8:00 am–4:00 pm
Tours
8:30 am–10:00 am
INTA Roundtable Hosts Breakfast
(By invitation only)
           
The Roundtable Hosts Breakfast honors the hosts of the INTA roundtables that have taken place between June 2013 and May 2014. The Association is grateful to the many volunteers who have contributed to the Roundtable program’s success.
10:00 am–12:00 pm
Association Brunch
(By invitation only)

The Association Brunch provides an excellent opportunity for leaders of IP associations, INTA officers and staff throughout the world to network with one another and compare best practices.
10:00 am–4:00 pm
Exhibition Hall

Visit the 100+ exhibitors displaying their products and services, including trademark solution providers, law firms, media companies, IP offices, trade associations and government offices.

10:15 am–11:30 am
CONCURRENT SESSIONS

CT01 Your Portfolio in U.S. Embargoed Countries: A Practical and Ethical Approach to Hidden Risks
Intermediate Level

Many U.S. entities have global brands that they protect as trademarks around the world. Recently, many U.S.-based brand owners have been surprised to discover that the U.S. government is increasingly issuing orders that change the rules for trademark applications and renewals in embargoed countries, with potentially significant consequences. Speakers will provide an overview of these issues, including the ethical obligations of trademark owners and an interpretation of the orders by the Office of Foreign Assets Control (OFAC). Embargo and boycott jurisdictions will be discussed as well as and how the Foreign Corrupt Practices Act (FCPA) can come into play. Speakers will also give practical tips on how to navigate this changing environment.

Moderator:
Katherine M. Basile, Novak Druce + Quigg LLP (United States)

Speakers:
Bryce Coughlin, Fox Entertainment Group (United States)
Shannon King, Chevron Corporation (United States)
Joanna Ritcey-Donohue, Kirkland & Ellis, LLP (United States)



CT02 Criminal Action against Counterfeiters in China 
Advanced Level

While China has lowered the threshold for criminal infringement liability and increased the criminal penalties for trademark infringement, criminal actions in China remain challenging for international brand owners. This session will give you advanced practical tips on how to successfully bring criminal actions against counterfeiters and how to effectively work with the police and public prosecutors. Experienced practitioners will address topics including:

  • What threshold is needed to pursue a criminal case?
  • What is the term of imprisonment? Could counterfeiters be imprisoned for life?
  • How do you assess the value of the counterfeit products?

Moderator:
Yunze Lian, Hylands Law Firm (China)

Speakers:
Lan Li, Baker & McKenzie LLP (China)
Steven Wang, Philips Intellectual Property & Standards (China)
Edward Haijiang Yang, Microsoft Corporation (United States)

IT01 Rethinking Online Enforcement: How I Learned to Stop Worrying and Start Loving Social Media
Intermediate to Advanced Level

Social media has become a very useful marketing tool not only for traditional brands but also for celebrities, political figures and various causes. One of its challenges, however, is the natural tension between how the public may wish to utilize social media platforms and brands versus what the brand owner views as its obligation to protect. In this session, panelists will provide creative solutions and practical tips for handling real-world issues, drawn from their experiences in news, entertainment and social networking platforms. They will focus on how, when and whether to complain in the context of:

  • Politics and elections.
  • “But I'm your biggest fan!”: when fans go overboard in their own promotion of brands.
  • The self-promoter. When others go overboard in using brands to promote themselves.
  • Newer, non-traditional and/or fleeting vehicles for infringement, such as Snapchat and hashtags.

Moderator:
Laura Covington, Yahoo! Inc. (United States)

Speakers:
Rebecca Borden, CBS Corporation (United States)
Anthony Falzone, Pinterest, Inc. (United States)
Karen Law, Alibaba Group (Hong Kong SAR, China)

RT01 Regional Update: India and the Middle East
Intermediate Level

Speakers will cover the burning trademark topics in India and the Middle East, including new developments in case law, practice and legislation as well as the following:

  • Parallel imports—national and international.
  • Unfair competition, including ambush marketing, keywords and domain names.
  • Developments in well-known trademarks and views from the judiciary and Trademark Offices.
  • Slogans and how they are faring in India.
  • Licensing and franchising issues—how to keep trademarks out of arbitration clause ambit and the legal ramifications.
  • When will the Madrid Protocol be implemented and how will it impact the region?

Moderator:
Vaibhav Vutts, Vutts & Associates LLP (India)

Speakers:
Ghaida Ala’Eddein, Saba & Co. IP (Jordan)
Murlidhar Balasubramanian, Castrol India Limited (India)
Abhayan Jawaharlal, CIPLA Limited (India)
Shantanu Sood, Quest IP (India)

10:15 am–12:15 pm
Committee Meetings 
10:30 am–11:30 am
Speed Networking
11:30 am–12:30 pm

Nonprofit Discussion Group: Around the Nonprofit World in 60 Minutes

Nonprofit designations vary from region to region and country to country. Please join us for a discussion on the cultural competence necessary for nonprofits to effectively and efficiently protect their trademarks while retaining their goodwill. 

11:45 am–1:00 pm
CONCURRENT SESSIONS

CT20 Using Madrid Protocol—Risks & Rewards
Advanced Level                     

With the Madrid Protocol now in effect in over 90 countries, should global brands or trademark owners with international aspirations be choosing to file international registrations? Learn how to effectively strategize around the Madrid Protocol as speakers share their insight into why some of the myths about Madrid don’t hold up. Speakers will also share practical considerations trademark owners should weigh as they embark on a new filing program, including effective filing strategies, potential cost savings and more.

Moderator:
Kathryn Barrett Park, GE (United States)

Speakers:
Vivien Chan, Vivien Chan & Co. (Hong Kong SAR, China)
Alan Datri, World Intellectual Property Organization (WIPO) (Switzerland)
Frances Jagla, Lane Powell, PC (United States)
Sharon Marsh, United States Patent and Trademark Office (United States)

           

CT21 Working Trademarks into the M&A Process: Tips for Spotting Issues and Working Collaboratively in a High-Pressure, Short-Deadline World
Beginner to Intermediate Level

Whether the acquisition is technology-driven or the purchase is all about the brand, trademark counsel must work with corporate merger and acquisition teams and outside counsel to make sure that the acquired marks are properly vetted and valued, that appropriate licenses are in place, and that the proper clearance and due diligence to support current and future—or surprise—use has been done. This is also true when trademarks and brand assets are being sold. In-house speakers from companies that have acquired technology, products, or brands and have continued to build them will share solutions for dealing with trademark and trade name issues that crop up post-deal. A panelist from private practice will also discuss specific legal requirements and how the process works from the outside counsel perspective.

Moderator:
Joseph Nabor, Fitch, Even, Tabin & Flannery, LLP (United States)

Speakers:
Joel B. Smith, Herbert Smith Freehills LLP (Australia)
Christopher Turk, The H.D. Lee Company, Inc. (United States)
 
           
   

CT22 Online Advertising: Keywords 2.0 and Beyond
Intermediate to Advanced Level

As users make the move from desktop computers to smartphones and tablets for accessing the Internet, the explosion in mobile activity affects how consumers view ads, how advertisers target consumers and how traditional legal principles apply. The first part of this session will provide an update on the state of keyword advertising law across jurisdictions. The second part will explore current topics in online advertising beyond keyword advertising.

Speakers will provide valuable insight on the following:

  • Keyword advertising, with a focus on different geographical regions.
  • Examination of the effects of mobile activity on online advertising and traditional legal principles, such as fair use.
  • Practical takeaways for navigating the space.

Moderator:
Terri Chen, Google (United States)

Speakers:
Christian C. Dowell, Yahoo! Inc. (United States)
Lisa Margaret Lennon, Gilbert + Tobin (Australia)
Tiffany Walden, Tory Burch LLC (United States)

CT23 IP Issues in the Digital Era: Impact of the Digital Revolution    
Advanced Level

The industrial revolution caused a shift in the demographics of the world, with the economic power moving from the East to the West. Is the digital revolution going to be the cause of yet another shift?
 
Speakers will discuss how brand exploitation is changing in the digital era.

  • How has the digital era impacted countries in the world that until recently were considered “developing?”
  • How have online stores changed the way people shop and does that impact your TM practice?
  • How will Social Media and E-Commerce impact your tardemarks? 
  • From a brand protection standpoint, what do brand owners need to plan for in the next year and, indeed, for the next decade?

Moderator:
Chander M. Lall, Lall & Sethi Advocates (India)

Speakers:
Rachelle Dubow, Bingham McCutchen LLP (United States)
Rick McMurtry, Turner Broadcasting System, Inc. (United States)
Nick Redfearn, Rouse & Co. International LLP (Indonesia) 

12:00 pm–1:00 pm
Speed Networking
12:00 pm–2:00 pm
Unreal Campaign Member Training Session
(By invitation only)
12:00 pm–4:00 pm
Unreal Campaign: Student Engagement Program
           
The Unreal Campaign will host its third annual student engagement program at INTA’s Annual Meeting. Students from local high schools will attend and receive hands-on education about counterfeiting issues and counterfeit products’ harmful impact on society and public health. Students will hear from guest speakers such as brand owner representatives and law enforcement officials. The program will include an interactive demonstration using genuine and fake items donated by INTA members.

The Unreal Campaign is an INTA-sponsored initiative to raise awareness of the harms of counterfeiting and the value of trademarks to teens. For more information, visit Unreal or the campaign’s website targeted at teens.

This program is designed for high school students; however, INTA will reserve a small section of the room for interested INTA observers. Please contact Sharon Aguayo at saguayo@inta.org if you wish to attend or have questions.

1:15 pm–2:15 pm

United States Patent and Trademark Office (USPTO) Users’ Meeting

This session will focus on recent developments at the USPTO, including:

  • Performance and quality results
  • Updates on the Trademark Manual of Examining Procedure
  • Recent examination guides
  • e-OG and plans to send automated registration maintenance reminders 
1:15 pm–2:30 pm
A Response to Counterfeits in Transit: Case Studies from Hong Kong and Singapore

Speakers will address Transhipment, one of the hottest topics in cross-border enforcement. In many jurisdictions, ports are considered sacred, playing a pivotal role in domestic and global trade. This panel we take a closer look at the Hong Kong and Singapore systems where brand owners and law enforcement agencies have dedicated resources to fight counterfeits in transit. What's the status of goods in transit? How do the legal systems define and address goods in transit? What challenges do brand owners and law enforcement agencies face while enforcing their IP rights? How have the law enforcement agencies equipped themselves in this battle? This session will highlight some of the recent issues and trends and offer practical solutions for brand owners.

Moderator:
Mayank Vaid, LVMH Fashion Group and European Brands Protection Council (Hong Kong SAR, China)

Speakers:
Jessica Chan, Burberry Asia Limited and European Brands Protection Council (Hong Kong SAR, China)
Stanislas Barro, Kering Asia Pacific ltd. and European Brands Protection Council (Hong Kong SAR, China)
Albert SK Ho, Assistant Commissioner of Hong Kong Customs & Excise Department (Hong Kong SAR, China)
M. Ravindran, Ravindran Associates (Singapor)
Junko Yamamoto, World Customs Organization (Belgium)

1:15 pm–3:15 pm
Committee Meetings
1:15 pm–3:15 pm
Luncheon Table Topics
1:15 pm–3:15 pm 

TM5 Seminar on Bad-Faith Trademark Filings
Open to All

Join speakers from the Japan Patent Office (JPO), the Korean Intellectual Property Office (KIPO), the Office for Harmonization in the Internal Market (Trademarks and Designs) (OHIM), the State Administration for Industry and Commerce (SAIC), and the United States Patent and Trademark Office (USPTO) as they discuss the common global issue of bad-faith trademark filings. Representatives will discuss what occurs when a trademark is filed for unfair purposes, taking advantage of the fact that another person's trademark is not registered in the country/region concerned and the measures to take against these bad faith trademark filings. Don't miss out on this opportunity to learn more about the laws and regulations as well as the examination practices in each office. Questions from the floor will be taken.

Moderator:
Hirotoshi Kunitomo, Director-General, Trademark and Customer Relations Department, Japan Patent Office (JPO)

Speakers:
Won-Seok Huh, Deputy Director for Trademark Examination Policy Division, Korean Intellectual Property Office (KIPO)
Karen Kuhlke, Administrative Trademark Judge, USPTO (United States)
Hiroshi Moriyama, Director for Trademark Examination Planning, Japan Patent Office (JPO)
Alexandra Poch, Leader of Knowledge Circle Coordination and Case-Law Team, OHIM (Spain)
Wu Qun, Deputy Director General of Trademark Office, SAIC (China)

1:30 pm–2:30 pm
Speed Networking
3:00 pm–4:00 pm
Speed Networking
3:30 pm–4:45 pm
CONCURRENT SESSIONS
 
CT50 BFF–Best Friends Forever: Secrets of a Successful Relationship between In-House and Outside Counsel, including Ethical Considerations
Beginner to Intermediate Level            
           
“In-house counsel are from Mars and outside counsel are from Venus?” Experienced U.S. internal and external counsel, from both large and small organizations, will share insights on how to work well together and will prove that both are from planet Earth. Speakers will share tips on what works and what doesn’t. Below are some common issues this session will look at from a practical, real-world perspective:
  • Starting and maintaining the relationship.
  • What are in-house counsel looking for in choosing new outside counsel?
  • What do in-house counsel value most about their best outside counsel and vice versa?
  • What do you do when the relationship goes bad?
  • How to handle various issues like:
    • Budgeting and billing.
    • Communication.
    • Changes in plans, responsiveness and deadlines.
    • In the United States, ethical considerations that apply to the relationship.
    • What to do if conflicts arise.

Moderator:
David Stimson, Nixon Peabody LLP (United States)

Speakers:
Sarah Feingold, Etsy, Inc. (United States)
Dyan Finguerra-DuCharme, Pryor Cashman LLP (United States)
Richard A. Friedman, Pfizer Inc. (United States)
Peter Harvey, Harvey Siskind LLP (United States)

CT51 Branding Culture–Homage or Misappropriation?
Beginner Level

Insignias, including names, signs and logos of the world’s various indigenous people, have often provided inspiration for trademarks and brands. Such adoption and adaption is increasingly viewed not as an honor but as a misappropriation. Product recalls, public apologies and corporate embarrassment are but a few of the potential consequences of such practices.

The session will provide an update on the progress of international efforts through the World Intellectual Property Organization (WIPO) to protect the intellectual property of indigenous groups and will examine both new and existing national initiatives to preserve traditional cultural expressions and other insignias. Speakers will provide guidelines to assist brand owners in the name and logo selection process to avoid misappropriation.
           
Moderator:
Marion Heathcote, Davies Collison Cave (Australia)

Speakers:
Jern Ern Chuah, Advanz Fidelis SDN BHD (Malaysia)
Lynell Tuffrey Huria, AJ Park (New Zealand)
Keri Johnston, Johnston Law (Canada)

 


IT50 To Rebrand or Not to Rebrand: Handling a Reputational Crisis
Intermediate Level

The U.S. financial crisis of September 2008 was a stunning example of how financial services and insurance companies can have their reputations shattered almost overnight. Since then, as a result of increased scrutiny and oversight, these types of companies have been in the crosshairs of both regulators and the media. Speakers will discuss from a U.S. perspective when the damage requires rebranding and when a famous brand can be salvaged. What is the best way to handle each of these options?

Moderator:
Elizabeth Pearce, AIG (United States)

Speakers:
Glenn A. Gundersen, Dechert LLP (United States)
Heather Steinmeyer, WellPoint, Inc. (United States)


RT50 Regional Update: Northeast and Southeast Asia 
Intermediate Level

Learn about regional developments in the areas of the protection of well-known trademarks, passing off and unfair competition. Speakers will also provide an overview of regional cases concerning trade dress, and will detail the steps a plaintiff might take to improve the likelihood of success.

Moderator:
Dedar Singh Gill, Drew & Napier LLC (Singapore)

Speakers:
Editha Hechanova, Hechanova Bugay & Vilchez Law Offices (Philippines)
Joyce I. Ho, Tsar & Tsai Law Firm (Taiwan)
Manabu Miyajima, Kyowa Patent and Law Office (Japan)
Kenny Wong, Mayer Brown JSM (Hong Kong SAR, China)

3:45 pm–5:45 pm
Committee Meetings
5:00 pm–7:00 pm
In-House Practitioners Reception
(Exclusive to in-house practitioners only)
           
Join fellow in-house practitioners and corporate trademark professionals for cocktails and light refreshments during this exclusive networking opportunity.
6:00 pm–7:00 pm
Government Officials Reception
(By invitation only)
           
Join INTA’s leadership and government officials from around the world for a reception thanking these officials for their dedication and support of the trademark community. This reception provides an opportunity for officials to share information and best practices with their colleagues in the trademark community.
 

 Wednesday, May 14

 
7:30 am–2:00 pm
Registration
7:30 am–4:00 pm
Hospitality
8:00 am–10:00 am
Continental Breakfast
8:00 am–10:00 am
Committee Meetings
8:00 am–10:00 am
Breakfast Table Topics
8:30 am–4:00 pm
Tours
10:00 am–2:00 pm
Exhibition Hall

Visit the 100+ exhibitors displaying their products and services, including trademark solution providers, law firms, media companies, IP Offices, trade associations and goventment offices.

10:15 am–11:30 am
CONCURRENT SESSIONS

CW01 Annual Review of U.S. Federal Case Law and TTAB Developments
Advanced Level

Plan to attend this INTA annual favorite and hear a concise analysis of recent major decisions rendered by the U.S. courts and the Trademark Trial and Appeal Board (TTAB), as reported in Vol. 104, No. 1 of The Trademark Reporter.
 
Speakers:
Theodore H. Davis Jr., Kilpatrick Townsend & Stockton LLP (United States)
John L. Welch, Lando & Anastasi, LLP (United States)

           

RW01 Regional Update: Oceania  
Intermediate Level

Speakers from the region will discuss different trademark issues that affect their practices, including trademark disputes and protection of trade dress and packaging. Key IP court and Trademark Office decisions across the region will also be reviewed. Don’t miss this session to learn effective strategies for a trademark practice in the Oceania region.

Moderator:
Sarah McGill, Diageo (Australia)

Speakers:
Scott Bouvier, King & Wood Mallesons (Australia)
James Morrison, Allens Arthur Robinson (Australia)
Jenni Rutter, Kensington Swan (New Zealand)
Kin Wah Chow, Rouse & Co. International LLP (Indonesia)

RW02 Regional Update: Latin America
Intermediate Level

Fortunately, Latin America has not been heavily affected by the world economic crisis, and therefore IP is becoming more important in an age of innovation in the region. The legal profession is changing, and more IP firms and general practice firms are being established. Many global corporations in need of legal advice are moving their focus to the region because of downturn in other parts of the world. Some are even moving their Latin American headquarters to large cities such as São Paulo. Speakers will discuss region-specific topics such as:

  • The Madrid Protocol and the Hague Agreement.
  • Enforcement of IP rights at customs.
  • Domain names alternative dispute resolution.
  • The increasing relevance to local practitioners and in-house counsel of the use of trademarks on the Internet.

Moderator:
Valdir Rocha, Veirano Advogados Associados (Brazil)

Speakers:
Ariela Agosin, Albagli Zaliasnik (Chile)
John M. Murphy, Arochi & Lindner S.C. (Mexico)
Santiago O’Conor, O’Conor Power (Argentina)

10:30 am–11:30 am
Speed Networking
10:30 am–12:30 pm
Intellectual Property Constituency (IPC) Meeting

The Intellectual Property Constituency (IPC) of ICANN will hold an open meeting to discuss trademark and copyright issues as they pertain to ICANN’s coordination of the Internet’s Domain Name System.

11:45 am–1:00 pm
CONCURRENT SESSIONS

CW20 Protecting Your Brand Online
Beginner Level

Speakers will discuss monitoring and protecting intellectual property rights around the world. Learn the risks and challenges companies are facing and how they are combating intellectual property infringement online.

Topics will include:

  • Tackling rogue websites and online sales of counterfeit goods, including targeting suppliers of counterfeit goods.
  • Domain name enforcement and combating squatters.
  • Best practices for social media monitoring and IP enforcement.

Moderators:
Yuri Mikulka, Stradling Yocca Carlson & Rauth, P.C. (United States)
Anna Mae Koo, Vivien Chan IP Services (Beijing) Limited (China)

Speakers:
Rashmi Chandra, Aetna Inc. (United States)
Tiki Dare, Oracle Corporation
John Robertson, Federal Bureau of Investigation (United States)

           

CW21 Local Script Marks: What Do Yours Say About You? 
Beginner to Intermediate Level

Panelists will share tips and pitfalls in creating and enforcing local script marks and will discuss the following:

  • Why adopt and register a trademark in a local script?
  • How do you select a local script trademark and what factors should you consider?
  • Other considerations including connotation, the written and spoken form and consistency in Asia.

Moderator:
Patsy Y. Lau, Deacons (Hong Kong SAR, China)

Speakers:
Emi Ashihara, YKI Patent Attorneys (Japan)
Faisal Daudpota, Daudpota International (United Arab Emirates)
Christopher Woo, Quahe Woo & Palmer LLC (Singapore)       


CW22 Doing Business in India
   
Intermediate Level

India, one of the fastest growing markets today with its large English speaking population and ever increasing middle class, remains a unique, but sometimes daunting business destination. With most international businesses adopting the policy of thinking globally and acting locally, organizations are looking to gain insight into not only effectively breaking into this foreign market but also growing into a successful long-term venture. 

International and local speakers will share their experiences, highlighting:

  • Key aspects of doing business in India including work culture and bureaucracy.
  • The country’s evolving regulatory landscape.
  • Decoding the court system.
  • Approach to intellectual property and best practices.

Moderator:
Alexander Klett, Reed Smith (Germany)

Speakers:
Molly Baxi, Groth & Co. (Sweden)
Anupam Pandey, Obhan & Associates (India)
Purnima Singh, Mulla & Mulla & Craigie Blunt & Caroe (India)

           
IW20 By the Bottle or by the Glass: How Local Cultures and Habits Drive Trademark 
Decisions in the Alcoholic Beverage World 
Intermediate Level

Alcoholic beverages are unique creations of local tastes, cultures and habits, which all have a significant effect on how the beverages’ brand names are created, cleared, registered, exploited and enforced. This session focuses on two basic variables: culture and the type of trademark work. Speakers will discuss the impact of particular cultural attributes that impact alcoholic beverages in several Asian markets, including Hong Kong and China as a whole, and in other countries that provide a contrast to those markets. The type of trademark work—e.g., clearance, licensing, brand protection—will also be taken into consideration.

Moderator:
David Gooder, Jack Daniel’s Properties, Inc./Brown-Forman Brands (United States)

Speakers:
Revanta Mathur, Anand And Anand Advocates (India)
Fabrice Mattei, Rouse & Co. International LLP (Thailand)
Diana Matthias, Diageo China Limited (China)
Beatrice Sfondylia, Bacardi & Company Limited (Switzerland)
Katherine Tsang, Diageo Plc (United Kingdom)          

12:00 pm–1:00 pm
Speed Networking
1:00 pm–3:00 pm 

Meet the Brand Registry Group (BRG)
(Open to All)

This unique session is presented by members of the Brand Registry Group and will lead you through all of the changes of the past year and all of the changes which are ahead for .brand applicants and for potential Round 2 .brand applicants. Our speakers, who have real world experience as in-house counsel for .brand applicants, will share what they have learned from the application and contracting process, including the renowned Specification 13.  They will also discuss the thorny subject of “we got it…what’s next?” and how the Brand Registry Group is helping them answer that question. 

Looking ahead to Round 2, our lively team will make predictions on improvements to Round 2 and potential pitfalls for new .brand applicants. If you represent a .brand applicant or a potential Round 2 applicant, you will not want to miss this informative session!

Contact for more information: Susan Payne, Valideus Ltd.  susan.payne@valideus.com or Paul McGrady, Winston & Strawn, LLP PMcGrady@winston.com

1:15 pm–3:15 pm
Luncheon Table Topics
7:00 pm–11:00 pm
Grand Finale

Enjoy your final night of the 2014 Annual Meeting at Hong Kong Disneyland!

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