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 TUESDAY, NOVEMBER 11

 

 

4:00 pm–7:00 pm    
Meeting Registration and Information Desk

Stop by to pick up your badge before you head to the Welcome Reception.    
5:00 pm–7:00 pm 
Welcome Reception
     
Join us at the Welcome Reception for cocktails and a chance to catch up with colleagues and other volunteers. 
 

 WEDNESDAY, NOVEMBER 12

 
             
8:30 am–9:00 am
Annual Meeting of Members   
8:30 am–11:30 am
Hike Camelback Mountain
(Difficult-to-Strenuous Hike)

Pre-registration required. $25 per person. Attendance is limited.
 
Adventure seekers wanted! Join a group of your colleagues on a fun and adventurous trip. Not for the faint of heart, this extremely strenuous hike will take you along the winding Cholla Trail, which gains 1,200 feet in elevation in 1.5 miles.
 
The hike can take up to 2 hours. A round-trip bus ride and a hiking guide who will accompany the hiking group are included (attendees should plan to be away from the hotel for 3 hours). This event is non-refundable.
9:00 am–4:00 pm 
Board of Directors Meeting
10:30 am–6:30 pm  
Meeting Registration and Information Desk
12:30 pm–1:45 pm
Association and Committee Leaders Luncheon 
   
(Open only to current Officers, Counsel, Board of Directors, Committee Chairs, Committee Vice Chairs, Subcommittee Chairs, Project Team Leaders, Past Presidents, Past Counsel and Staff Liaisons.)
1:45 pm–3:45 pm 
COMMITTEE MEETINGS
2:30 pm–5:30 pm
GENERAL SESSION

Unique Leadership Styles: A “Key-Note” Conversation to the Tune of I-N-T-A
 
Open to all attendees, this session will highlight the harmonious balance of outside-the-box leadership styles with a musical twist.
 
Join us as leading executives from both The Phoenix Symphony and the Fender Musical Instruments Corporation discuss how two very different musical business models have navigated their respective marketplaces by coordinating ensembles that have overcome challenges and harnessed international success.
 
As an attendee you will experience, first-hand, a “mash-up” of acoustic and electric leadership dynamics that will resonate in all stages of your professional career—quite literally—live music to your ears! Learn tips on how to lead, when to follow an, most importantly, ways to collaborate in unison.
 
Speakers:
James Ward, The Phoenix Symphony (United States)
Mark Van Vleet, Fender Musical Instruments Corporation (United States)
  
5:00 pm–6:00 pm
COMMITTEE MEETINGS
6:00 pm–7:30 pm     
Networking Reception

Take advantage of the opportunity to network with colleagues over a cocktail and hors d'oeuvres before heading out to dinner for the evening.

 

 THURSDAY, NOVEMBER 13

 
 
7:30 am–6:00 pm 
Meeting Registration, Information and Membership Renewal Desk      

INTA staff will be available to assist you with registration and will also accept membership renewal payments and answer any questions.
8:00 am–10:00 am
Continental Breakfast         

This breakfast is for registrants not participating in breakfast committee meetings.
 8:00 am–10:00 am
BREAKFAST COMMITTEE MEETINGS 
           
Breakfast will be served.
10:10 am–11:10 am 
President’s Welcome and Awards Ceremony
Join us as Etienne Sanz de Acedo, CEO of INTA, presents the State of the Association Address and as INTA President Mei-lan Stark sums up her Presidential year and presents the President’s Award and Volunteer Service Awards. The President’s Award recognizes exceptional INTA participants who, over the course of a career in trademark law, have made an outstanding contribution to the law and to the advancement of the Association. The Volunteer Service Awards are given to individuals who have provided exemplary volunteer service to INTA during the past year in the advancement of trademark law, committee objectives, pro bono services and the Association.

Welcome Address
Etienne Sanz de Acedo, International Trademark Association (United States)

President’s Report and Awards Presentation
Mei-lan E.W. Stark, Fox Entertainment Group (United States)
11:10 am–11:30 am
Coffee and Networking Break
11:30 am–11:35 am
Welcome and Program Introduction 
Program Co-Chairs:
Janice Bereskin, Bereskin & Parr LLP (Canada)
David J. Cho, AT&T Services, Inc. (United States)
11:35 am–12:35 pm   
GENERAL SESSION I
 
Schemers, Scammers, and Swindlers

In this session, speakers will discuss newer scams and schemes that have targeted brands online and in social media—from fake reviews to sham accounts to phishing to counterfeiting. In-house and outside counsel, an FBI special agent and a forensics expert will explain their experiences in addressing these frustrating (albeit sometimes imaginative) scams. Speakers will also discuss preventive and enforcement measures that companies and trademark practitioners can take to confront digital attacks when—not if—they occur.

Moderator:
David A. Bell, Haynes and Boone, LLP (United States)

Speakers:
Stephen Jadie Coates, Twitter, Inc. (United States)
David Condo, Federal Bureau of Investigation (FBI) (United States)
He Fang, Rouse & Co. International LLP (China)
Chad Pinson, Stroz Friedberg (United States)
12:45 pm–2:45 pm

General Luncheon

This lunch is for registrants not participating in luncheon committee meetings.

 12:00 pm–2:45 pm
 
Lunch will be served. See schedule for exact meeting times.
3:00 pm–4:00 pm  
COMMITTEE MEETINGS
3:00 pm–4:00 pm 
GENERAL SESSION II

Secrets Revealed: How to Get the Most Out of the Relationship Between In-House and Outside Counsel
 

In-house and outside counsel will keep the audience engaged with this entertaining, informative and interactive session demonstrating:

  • Creating and maintaining a great relationship between in-house and outside counsel.
  • Preventing the most common mistakes and resolving issues when problems arise.
  • Managing business and ethical conflicts.
  • Revealing pressures that in-house and outside counsel each face.
  • Keeping the relationship during transitions (such as when principal contacts on both sides retire or leave their employer) on track.
  • Terminating relationships without burning bridges.
  • Finding alternative billing arrangements that work for everyone.
Moderator:
Scott Thompson, Mars, Incorporated (United States) 
Speakers:
Elliot Basner, Diageo Latin America & Caribbean, Inc. (United States)
Michelle Brownlee, Bose (United States)
Mark Foreman, Rouse (United Kingdom)
Glenn Gundersen, Dechert LLP (United States)
Gregg Marrazzo, Estée Lauder (United States)
Peter Eduardo Siemsen, Dannemann Siemsen Bigler & Ipanema Moreira (Brazil)
4:15 pm–6:15 pm 
COMMITTEE MEETINGS
6:15 pm–7:30 pm 

Law & Practice Resources Cocktail Reception
(By invitation only)

6:30 pm–8:00 pm 

INTA Political Action Committee (PAC) Reception 
(By invitation only to non-corporate INTA Members who are U.S. citizens or permanent residents)     
 
Show your support for the International Trademark Association Political Action Committee (PAC) by attending this reception. The requested minimum contribution of US $200 for this event will be used to support the campaigns of U.S. federal candidates identified by the INTA PAC Board as having shared interests with the trademark community. INTA accepts both personal checks and those drafted from non-corporate INTA member firm accounts, as well as all major credit cards. Donations can also be made online.

Only non-corporate, non-reimbursed contributions to INTA PAC will be accepted. Contributions to INTA PAC are not deductible for income tax purposes.

 

 FRIDAY, NOVEMBER 14

 
 
7:30 am–4:00 pm 
Meeting Registration, Information and Membership Renewal Desk      

INTA staff will be available to assist you with registration and will also accept membership renewal payments and answer any questions.
8:00 am–10:00 am
Continental Breakfast         

This breakfast is for registrants not participating in breakfast committee meetings.
8:00 am–10:00 am 
BREAKFAST COMMITTEE MEETINGS 

Breakfast will be served.
10:10 am–10:15 am
Program Introduction

Program Co-Chairs:
Janice Bereskin, Bereskin & Parr LLP (Canada)
David J. Cho, AT&T Services, Inc. (United States)
10:15 am–11:15 am
GENERAL SESSION III

Deception by Any Other Name: Overlap and Divergence in Trademarks and False Advertising Law
This session will explore the intersections of and significant differences between traditional trademark infringement and false advertising and unfair competition litigation. While these laws are ultimately concerned with preventing consumer confusion—and while the statutory language is in some cases nearly identical—the standards and tactics for litigating such cases vary widely.
Practitioners and brand owners will share their experiences of taking the right steps to respond to misleading marketing practices, while avoiding pitfalls in their own branding and advertising. Some of the issues that will be addressed include:
  • Avoiding and responding to misleading descriptive marks and slogans.
  • Confusion as a result of a corporate transaction.
  • Differences and similarities in evidence required to challenge false advertising and infringement.
  • Pitfalls, practical challenges and solutions in challenging misleading advertising.

Moderator:
Jens Matthes, Allen & Overy LLP (Germany)

Speakers:
Gustavo Giay, Marval, O'Farrell & Mairal (Argentina)
Christian W. Liedtke, acuminis (United States)
Jed Wakefield, Fenwick & West LLP (United States)
10:15 am–12:15 pm 
COMMITTEE MEETINGS
11:30 am–12:30 pm
GENERAL SESSION IV

That’s Privileged: Ethical Considerations in a Global Environment

In an increasingly global economy, the provision of trademark-related advice frequently crosses international lines, and intersects with a diverse body of law and practice related to attorney-client privilege. Speakers from around the world will undertake an analysis of attorney-client privilege in a global environment, including a discussion of:

  • Whose advice is covered by the privilege? In-house counsel? Non-attorney agents?
  • What is covered by the privilege? Oral vs. written communication, work product, advice, etc.?
  • How is privilege maintained in relation to records retention issues?
  • What are the consequences in privileged jurisdiction of mandatory disclosure in non-privileged jurisdiction?
  • What are the consequences of inadvertent disclosure?
Moderator:
Susan Crane, Wyndham Worldwide Corporation (United States)
 
Speakers:
Steven Blair Garland, Smart & Biggar/Fetherstonhaugh (Canada)
Marek Lazewski, LDS Lazewski Depo & Partners (Poland)
Jorge Otamendi, G. Breuer (Argentina)
12:00 pm–2:45 pm
LUNCHEON COMMITTEE MEETINGS

Lunch will be served. See schedule for exact meeting times.
12:45 pm–2:45 pm
General Luncheon

This lunch is for registrants not participating in luncheon committee meetings.
3:00 pm–4:00 pm 

General Session V

The Many Faces of Trademark Use: What to Know about Borderline Use

Use is a cornerstone in trademark law, as it plays a vital role in the acquisition, maintenance and enforcement of trademark rights. The meaning of trademark use, though, is far from being uniformly construed in case law and practice.

Join speakers from multiple jurisdictions as they give helpful insight on the different interpretations and standards applied to establish trademark use, especially in borderline situations. Recent court decisions and relevant changes in law or practice will also be reviewed so that trademark owners and their counsel can devise effective protection and enforcement strategies.
 
Moderator:
Graciela Pérez de Inzaurraga, Hausheer Belgrano & Fernandez (Argentina)
Speakers:
Bartosz Krakowiak, Polservice Patent and Trademark Attorneys Office (Poland)
Scott Palmer, Sheppard Mullin (China)
Christopher J. Schulte, Merchant & Gould P.C. (United States)
4:15 pm–6:15 pm 
COMMITTEE MEETINGS
4:15 pm–6:15 pm  
Teaching in the U.S. and Canada: Theories and Practicalities

In this final installment of the teaching around the world series, the speakers will compare and contrast the U.S. and Canadian legal systems, their impact on teaching, and some of the practical aspects of being an adjunct professor.

Moderator:
Melissa Eckhause, The Art Institute, Fort Worth (United States)

Speakers:
Jaime Vining, Friedland Vining, P.A. (United States)
Kenneth B. Germain, Wood Herron & Evans LLP (United States)
R. Scott MacKendrick, Bereskin & Parr LLP (Canada)
Stephen I. Selznick, Cassels, Brock & Blackwell LLP (United States)

 

 SATURDAY, NOVEMBER 15

 
7:30 am–12:30 pm
Meeting Registration, Information and Membership Renewal Desk      

INTA staff will be available to assist you with registration and will also accept membership renewal payments and answer any questions.
8:00 am–10:00 am
Continental Breakfast         

This breakfast is for registrants not participating in breakfast committee meetings.
8:00 am–10:00 am 

BREAKFAST COMMITTEE MEETINGS

Breakfast will be served.

10:10 am–10:15 am
Program Introduction     
 
Program Co-Chairs:
Janice Bereskin, Bereskin & Parr LLP (Canada)
David J. Cho, AT&T Services, Inc. (United States)
10:15 am–11:15 am
GENERAL SESSION VI

Trademarks around the World: Different Strokes for Different Folks! 
The world might be becoming smaller, but cultures, customs and social norms still vary from region to region and societies continue to evolve and change over time.  These differences and changes can be challenging for global brand owners who need to be sensitive to and nimble at adapting to change—all while trying to maintain a unified brand identity and protection strategy for their trademarks.

Speakers will share their experiences with:

  • Marks around the world that can’t be protected—pitfalls of assuming that your mark is registrable around the world.
  • Culturally bespoke, unified identity—incorporating cultural or regional nuance into a globally unified brand identity.
  • Impact of regulatory environment stemming from shifting social norms on brand protection strategy.
  • How culture is subconsciously exported, how sub-cultures can form around marks, and how to harness that power to strengthen brand identity.

Moderator:
Rachel Li-Mei Tan, Rouse & Co. International LLP (China)
 
Speakers:
Robert Doerfler, H-D U.S.A., LLC (United States)
Jon Parker, Clyde & Co. (United Arab Emirates)
Maximilien Yaouanc, Philip Morris International Management SA (Switzerland)

10:15 am–12:15 pm 
COMMITTEE MEETINGS
11:30 am–12:30 pm
GENERAL SESSION VII

Taking the Marketplace Virtual: Privacy and Data Security for the Trademark Practitioner
The laws and regulations concerning privacy and data security are ever-changing on a global basis, and impact both the businesses supported by in-house trademark counsel and the clients served by outside trademark counsel. This session will focus on the following hot topics in privacy and data security that every trademark practitioner should be aware of:

  • Data security trends and global problems created by Snowden leaks.
  • Operating in a global landscape where data security laws are not harmonized.
  • Laws in the U.S., European Union and Asia on data breaches and security requirements.
  • Securing networks in a complex legal environment.
  • Examining the target breach and the lessons learned.
  • Data Security and privacy class action suits.
  • Cross-border safe harbor regulations.
  • Hot issues in data privacy, big data and mobile privacy.
Moderator:
Rachelle A. Dubow, Bingham McCutchen LLP (United States)
 
Speakers:
Jon Frankel, ZwillGen PLLC (United States)
Rob Holmes, IPCybercrime.com (United States)
Gabriela Kennedy, Mayer Brown JSM (Hong Kong SAR, China)
12:45 pm–2:45 pm
LUNCHEON COMMITTEE MEETINGS

Lunch will be served.
1:30 pm–4:30 pm 
Hike the Piestewa Peak Nature Trail
(Easy-to-Moderate Hike)
Pre-registration required. $25 per person. Attendance is limited.

Join a group of your colleagues on a fun and adventurous trip to the Piestewa Peak Nature Trail. This easy-to-moderate hike is a 1.5 mile loop offering great views of Piestewa Peak and other secluded areas near the trailhead.
The hike can take up to 2 hours. A round-trip bus ride and a hiking guide who will accompany the hiking group are included (attendees should plan to be away from the hotel for 3 hours). This event is non-refundable.
7:00 pm–10:00 pm
Grand Finale      
        
Celebrate a successful meeting and look forward to the 2015 Leadership Meeting in Panama City, Panama. Enjoy live music, great food and dancing!
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