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In-House Practitioners Workshop and Luncheon Agenda

10:00 am–10:30 am
10:30 am–12:00 pm
Now That the gTLD Dust has Settled: Brand Owners Speak!            

Even if you have nothing to do with domain names, you’ve likely heard about the new gTLD’s.  Brand owners have been strategizing and agonizing for years over how best to approach this new era. Now that the names have started to roll out, did the nightmares come true? Are there any new policies that have emerged? What did brand owners actually do in advance and now with 20/20 hindsight, and how did those plans pan out? Our panel of experts will share their thoughts on the best practices in the area, and then you will have an opportunity to discuss your thoughts on these issues and policies with your peers in an interactive session.

David Taylor, Hogan Lovells (Paris) LLP (France)

Beth Allegretti, Fox Entertainment Group (United States)
Joshua Bourne, FairWinds Partners LLC (United States)
Elisabeth Stewart Bradley, Bristol-Myers Squibb Company (United States)

12:00 pm–12:15 pm
Break/Room Switch
12:15 pm–1:45 pm
Networking Luncheon and Keynote Presentation

The First Amendment in the Internet Age

Keynote Speaker:
Dean Erwin Chemerinsky, University of California, Irvine School of Law (United States)
1:45 pm–2:00 pm
Break/Room Switch
2:00 pm–3:30 pm
Native Advertising: How to Connect with Millennials (and Everyone Else!)            

There are more ways than ever to try to reach today’s consumers of tomorrow. Since consumers spend more time on their mobile devices than with any other media, advertising through digital engagement has become critical to the success of any marketing program. This advertising looks different these days via native advertising, branding in social media, and other digital sponsorship opportunities. Our panel of advertising and marketing experts will explore the new avenues of digital engagement (such as product placement and integration and promercials), the regulatory landscape, and they will also cover best practices for avoiding false advertising and related claims.

Brian L. Heidelberger, Winston & Strawn LLP (United States)

Eric I. Baum, Sony Pictures Entertainment Inc. (United States)
Victoria Cushey, Licensing Industry Merchandisers' Association: LIMA (United States)
Tom DeLuca, Insightpool (United States)


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