Skip Ribbon Commands
Skip to main content

SATURDAY, MAY 2
LUNCHEON TABLE TOPICS
1:00 PM – 3:00 PM

TSA50 Brand Protection Strategies for Wines and Spirits Industry in China
Andrew Yuan-Meng Sim, Baker & McKenzie, Beijing (China)
TSA51 Building an Anticounterfeiting Coalition into an IP Protection Program
Diana Matthias, Diageo Singapore Pte Ltd (Singapore) (In Mandarin)
TSA52 Changes to Canada's Trademark Act
Janine MacNeil, Fasken Martineau DuMoulin LLP (Canada)
TSA53 Dealing with Infringers on Online Retail and App Stores
Colleen Sarenpa, Polaroid Brand Services (United States)
TSA54 Defenses to Limit the Effect of a Community Trademark: Indicative Use Defense, Referential Use Defense
Andreas Ebert-Weidenfeller, Meissner Bolte & Partner GbR (Germany)
TSA55 Dilution and the Trademark Trial and Appeal Board: What Evidence Works and What Doesn't for Proving Fame
Robert B. G. Horowitz, Baker & Hostetler LLP (United States)
TSA56 Establishing Reputation and Trademark Use in the Context of Global Online Sales
Tania M D'Souza-Culora, Baker & McKenzie LLP (Canada)
TSA57 Importance of Customs Protection in the HEART of South America: The Tri-Border Area (TBA) between Brazil, Paraguay and Argentina
Karina Pineiro, Berkemeyer, Attorneys & Counselors (Paraguay)
TSA58 Tips and Tricks for First-time Attendees of the Annual Meeting
Trina Marie Brainard, Richard Law Group (United States)
TSA59 Ingenious Ambush Campaigns that make Official Sponsorships Look Like a Waste
Lara Broschat, 1919 POLO (Spain) (In Spanish)
TSA60 IP Mediation in Europe: The OHIM Model
Carmela Rotundo Zocco, Metroconsult S.r.l. (Italy)
TSA61 Is It All Black or White with the B/W marks in Europe?
Carolina  Montero, Abril Abogados, S.L.P. (Spain)
TSA62 Likelihood of Confusion Surveys: How Much Confusion is Enough?
Morten Petersenn, Hogan Lovells International LLP (Germany)
TSA63 More Than Merely Descriptive: Anticipating, Answering, Amending and Accepting Trademark Act Section 2(e) Refusals
Alina S. Morris, Christensen O'Connor Johnson Kindness PLLC (United States)
TSA64 Opposition and Cancellation Action in Latin America
Viviana Rolon, Berkemeyer, Attorneys & Counselors (Paraguay)
TSA65 Optimize Your Community Trademarks: Practical Tips and Strategy on Priority, Seniority and Conversion
Julien Lacker, GOMIS & LACKER AVOCATS AARPI (France)
TSA66 Out in the Open: Trademarks, Brands and Open Source Software
Gretchen Prochaska Testerman, CenturyLink, Inc (United States)
TSA67 Practice and Cases after Implementation of the New Trademark Law in China
Joseph Shang, Beijing Dacheng Law Offices (China)
TSA68 Private Trademark Decisions: Online Service Providers Acting as Arbiters
John Paul Oleksiuk, Cooley LLP (United States)
TSA69 Protecting Store Concepts
Angeline Ming Yen Lee, Baker & McKenzie.Wong & Leow (Singapore)
TSA70 Recordation of Trademark Registrations with Customs Authorities Outside the United States for TMAs
Mary Katherine Morgan Merlino, Cozen O'Connor, P.C. (United States)
TSA71 The Inside Track: Committee Membership and Leadership from the INTA Staff Committee Liaison Perspective
Joseph V. Norvell, Norvell IP llc (United States)
Ryan O'Donnell, INTA (United States)
TSA72 Successful Search Strategies in Asia Pacific
Mark David McVicar, Winkler Partners (Taiwan)
TSA73 The Emerging 3D Printing Ecosystem: Marketplace Overview and Legal Analysis
Gianni P. Servodidio, Jenner & Block, LLP (United States)
TSA74 The Future of Food Safety: Branded Fruits and Veggies
Ellen Gevers, Knijff Trademark Attorneys (Netherlands)
TSA75 Trademark Cancellation and Invalidation in China
Aidi Ge, NTD Patent & Trademark Agency Ltd. (China)
TSA76 Prohibited Clauses in Trademark Licensing in the Philippines and other ASEAN Countries
Editha  Hechanova, Hechanova Bugay & Vilchez Law Offices (Philippines)
TSA77 Trademarks and Pharmaceuticals: Branding and Searching Strategies
Cheryl Withycombe, AbbVie Inc. (United States)
TSA78 Use of a Trademark in a Form Differing from the Form it was Registered: What is Allowed under European Case Law?
Margret  Knitter, SKW Schwarz Rechtsanwaelte (Germany)
TSA79 What You Need to Know About Data Protection and Direct Marketing in China
Ronald Chu, Deacons (Hong Kong SAR, China)

SUNDAY, MAY 3
BREAKFAST TABLE TOPICS
9:00 AM – 11:00 AM 

TS01 An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Brand Protecting Social Media Policies
Lorraine Fleck, Fleck & Chumak LLP (Canada)
TS02 Andean Community: Trademark Cancellations for Lack of Use in the Region
Perla Koziner-Aguirre, Bufete Aguirre Soc. Civ. (Bolivia)
TS03 Anti-Cybersquatting (Domain Name) Enforcement Strategies
Steve M. Levy, FairWinds Partners LLC (United States)
TS04 Bad Faith as Grounds for Cancelation: A Preventive Perspective
Marcela Bolland, Uhthoff, Gomez Vega & Uhthoff, S.C. (Mexico)
TS05 Best Practices about New European Union Customs Regulations
Carloalberto Giovannetti, Studio Legale SIB (Italy)
TS06 Children on the Spot: The Crusade to Ban Advertising to those under 18 in Brazil and Other Latin American Countries
Filipe Fonteles Cabral, Dannemann Siemsen Bigler & Ipanema Moreira (Brazil)
TS07 Clearing Pharmaceutical Trademarks: Practical Insights
Sheja Ehtesham, ALG India Law Offices (India)
TS08 Counterfeit, Grey Market and Parallel Imported Goods on Internet Auction Sites
Simon Kneebone, Banki Haddock Fiora (Australia)
TS09 Discovery: Practical Considerations in Trademark Trial and Appeal Board (TTAB) Proceedings
Ilene B. Tannen, Jones Day (United States)
TS10 Freedom of Expression and Privacy on the Internet: Rights and Responsibilities
Alejandra Aoun, Estudio Aoun (Argentina)
TS11 How to Tackle Counterfeiting in Turkey and Eastern Europe
Yasemin Kenaroglu, Kenaroglu Intellectual Property (Turkey)
TS12 Investing in Italian Fashion and Luxury Brands: Practical Tips in M&A Transactions
Paolo Lazzarino, NCTM Studio Legale Associato (Italy)
TS13 Investing in Signal vs. Noise: Domain Name Strategies in a New gTLD Landscape
Jeremiah Johnston, Sedo.com, LLC (United States)
TS14 Key Points to Consider in Drafting Sponsorship Agreements
Sharon Groom, McMillan LLP (Canada)
TS15 Law and Practice on Parallel Import and Grey Market Goods in South Asian Countries
Sultan Sheikh, Sheikh Brothers, Advocates & Attorneys (Pakistan)
TS16 Owning Trademark Rights on Descriptive and Non-Distinctive Signs: Scope of Protection and Possible Conflicts
Andras Krajnyak, ABK, Dr. Krajnyak & Partner Law and Patent Office (Hungary)
TS17 Is a Prior User a More Powerful User than a Registered User?
Ashok Ram Kumar, IP MARKETS (India)
TS18 Raising the Bar: The New Australian Experience with Trademark Oppositions
Chris Round, K&L Gates (Australia)
TS19 Color Marks: Protection and Enforcement
Caldwell A. Camero, General Mills, Inc. (United States)
TS20 Searching and Beyond
Barbara Barron Kelly, Corsearch (United States)
TS21 Strategies for Combatting Online Counterfeiting
Monica Riva Talley, Sterne, Kessler, Goldstein & Fox P.L.L.C. (United States)
TS22 The Blurring Distinctiveness of Trademarks in the World of Mobile Apps
Gaurav Miglani, Worldwide Intellec (India)
TS23 Social Engagement: Soft Touch or Bullying — Competing Enforcement Styles in Social Media
Stephen Jadie Coates, Twitter, Inc. (United States)
TS24 The Proposed European Union Legislative Package and its Implications
F. Peter Mueller, Mueller Schupfner & Partner (Germany) (In German)
TS25 The Truth of Trademark Infringement Litigation in China
Fengxi Fu, NTD Patent & Trademark Agency Ltd. (China)
TS26 Tips for Practitioners: Protecting New Types of Marks in Japan
Tomohiro Nakamura, Konishi & Nakamura (Japan)
TS27 What Do You Do When a Copyright Issue Lands On Your Desk?
Iris Geik, Copyright Clearance Center, Inc. (United States)
TS28 When Can You Enforce an Unregistrable Mark in the United States?
Anne Gilson Gilson LaLonde, Gilson on Trademarks (United States)
TS29 Wine, and Meat and Cheese—Oh My! Feeding the Controversy between Trademarks and Geographic Indications
Jennifer Ashton, Bracewell & Giuliani LLP (United States)
TS30 Infringement in the Real and Online Marketplaces: Is There a Connection?
Daretia Austin, DIRECTV, LLC. (United States)

SUNDAY, MAY 3
LUNCHEON TABLE TOPICS
12:00 PM – 2:00 PM

TS50 Alternatives to Survey Evidence in U.S. Trademark Litigation
Jennifer Gregor, Godfrey & Kahn, S.C. (United States)
TS51 Assessing and Acting on Trademark Infringement: An Interactive Approach Comparing the U.S. and Europe
Evelyne Suzanne Roux, Regimbeau (France) (In French)
TS52 Bad Faith in UDRP Proceedings: Is the Requirement of Bad Faith Registration Changing?
Carol Anne  Been, Dentons (United States)
TS53 Best Practices before, during and after INTA for Effective Networking Success
Gad Adam Benett, Ben-Ami & Associates (Israel)
TS54 Best Practices when Instructing a Foreign Agent
Scott Moran, Duncan Cotterill Lawyers (New Zealand)
TS55 Controlling Domain Name Registrars
Alvaro Ramirez-Bonilla, B&R Latin America IP LLC (Colombia) (In English, Spanish and French)
TS56 Cost Transparency and Savings through Benchmarking
Tiffany Valeriano, Brandstock Services AG (Germany)
TS57 Do's and Don'ts in Mediation
Carsten Albrecht, FPS Fritze Wicke Seelig (Germany)
TS58 Geolocation and Trademark Infringement on the Internet
Thomas Tresper, Merck KGaA (Germany)
TS59 How to Effectively Work with In-House Clients while Managing the Company's Trademark Portfolio
Claudia Previde, Western Digital (United States)
TS60 Implementation of the EU Regulation 608/2013 on Customs Enforcement: Assessment Across the 28 Member States and the Way Forward
Nathalie Ruffin, Bird & Bird AARPI (France) (In French)
TS61 Important Changes to the Canadian Trademark Landscape: Bill C-31 and the Anticipated Accession to Madrid, Nice and Singapore Treaties
Chris Dejardin, Cassan Maclean (Canada)
TS62 In-house IP Team Structure and Workflows for Top Notch and Cost-Effective Operations
Michelle Francis, The Francis Company (United States)
TS63 Is Image Really Everything? The Value of Image and Personality Rights in an Age where Publicity Matters
Kenneth G. Porter, Keithley Lake & Associates (Anguilla)
TS64 Latest Measures for Combating Counterfeiting in Latin America
Gabriel Di Blasi, Di Blasi, Parente & Associados (Brazil)
TS65 Licensing in the Fashion Industry: What's in a Name?
Clara Steinitz, Olswang France (France)
TS66 Madrid Protocol, Nice Agreement, Singapore Treaty and Use: Major Changes to Canada's Trademark Regime
R. Scott MacKendrick, Bereskin & Parr LLP (Canada)
TS67 Make Use of Bad Faith under China Trademark Practice
Jimmy Huang, Zhong Lun Law Firm (China)
TS68 Message From the Battlefield: Ambush Marketing Disputes During the FIFA World Cup
Gustavo Piva Andrade, Dannemann Siemsen Bigler & Ipanema Moreira (Brazil)
TS69 North of the Border: Trademark Strategies for Latin American Companies Doing Business in the U.S.A.
Alicia Morris Groos, Norton Rose Fulbright (United States)
TS70 Stand up to Trademark Bullying: Practical and Legal Considerations
Michelle Zimmermann, Leydig, Voit & Mayer, Ltd. (United States)
TS71 Taking Control of Foreign Exchange Volatility: How to Improve Your Bottom Line and your Relationships with Foreign Counsel
Brian Curley, Western Union Business Solutions
TS72 The Changing Face of Effective Cross-Cultural Communication in Business
Mona A. Lee, Hanol Law Offices (South Korea)
TS73 The Evolution of Aesthetic Functionality in U.S. Trademark Law: Recent Cases and a New Direction
Christina M. Licursi, Wolf, Greenfield & Sacks, P.C. (United States)
TS74 The Relationship between Trademark Prosecution and Trademark Litigation
Joel Karni Schmidt, Cowan, Liebowitz & Latman, P.C. (United States)
TS75 Trademarks and Free Trade Instruments in the Americas
Horacio Rangel-Ortiz, RANGEL y RANGEL, S.C. (Mexico)
TS76 Trademarks as Part of a Protection Scheme for Copyrights and Trade Secrets
Margo Lynn Hablutzel, CSC (Computer Sciences Corporation) (United States)
TS77 Uncharted Territories: Trademark Protection Strategies for Newly Independent States, Unrecognized States and Territories Changing Jurisdiction
Mark Chizhenok, Ivanov, Makarov & Partners (Russian Federation)
TS78 Tips on Prosecuting a Trademark Application at the USPTO 
Susan Hayash, United States Patent and Trademark Office (United States)
David Miller, United States Patent and Trademark Office (United States)
TS79 Internet Analytic Tools for Brand Valuation, Damages and Defamation
Doug Bania, Nevium (United States)

MONDAY, MAY 4
BREAKFAST TABLE TOPICS
8:00 AM – 10:00 AM

TM01 #Trademarks: Are Hashtags #Ownable?
Jeremy Roe, Anheuser-Busch Companies, LLC (United States)
TM02 Best Practices for Addressing Trademark Issues in M&A
Ashley Krause, Brownstein Hyatt Farber Schreck, LLP (United States)
TM03 Can Trademarks Help You Ensure that the Street Date for Your New Product Launch is Respected?
Sarah Bailey, Simmons & Simmons LLP (France)
TM04 Domain Name Registry and Registrar Liability: Recent Developments, Cases and Best Practices
David E. Weslow, Wiley Rein LLP (United States)
TM05 Drafting International License Agreements
Ana Castaneda Franco, C & L ATTORNEYS, SC. (Mexico)
TM06 FDA's Social Media Guidelines: Is it Worth Using Twitter to Promote Pharmaceutical Trademarks and Brands
Abigail Rubinstein, Weiss & Arons LLP (United States)
TM07 Has the Supreme Court’s POM Wonderful Decision Put the Squeeze on FDCA Label Approval?
Elizabeth Ann  Morgan, The Morgan Law Firm P.C. (United States)
TM08 Import Suspensions at Customs in Japan and Beyond
Shogo Matsunaga, Sonderhoff & Einsel (Japan)
TM09 Intellectual Property in the CIS and its Future in the European Union and Eurasian Economic Community
Gunduz  Karimov, Baker & McKenzie (Azerbaijan)
TM10 Intersection between Trademarks, Industrial Designs and Patents
Simon Bennett, Fox Williams LLP (United Kingdom)
TM11 International Trademark Referrals: How to Make them Happen and be Effective
Per Lidman, Setterwalls Advokatbyra (Sweden)
TM12 Keeping up Appearances: Protecting Exterior Shapes in the European Union
Francesco Terrano, TERRANO STUDIO LEGALE (Italy)
TM13 KIPO Trademark Examination Policy in 2015
Gijoong Song, Deputy Director, Trademark Examination Policy Division, Trademark & Design Examination Bureau, Korean Intellectual Property Office (South Korea)
TM14 New Russian IP Court: Redefining Trademark Law
Denis I. Khabarov, Baker & McKenzie - CIS, Limited (Russian Federation)
TM15 Parallel Imports: Common Conflicts between Trademark Owners and Retailers
Hector D. Palacio, Palacio & Asociados (Argentina)
TM16 Planification and Strategy in Trademark Registrations in Latin America
Santiago R. O’Conor, O'Conor Power (Argentina)
TM17 Privacy, Publicity, and the Right to Self Exploit (Or Not)
Andy Millmore, Harbottle & Lewis LLP (United Kingdom)
TM18 Proving Confusion Around the World: Comparative Discussion on Survey, Witness and Evidence of Actual Confusion
Alexander Carter-Silk, Brown Rudnick LLP (United Kingdom)
TM19 Strategies for Efficiently and Effectively Managing Your Global Trademark Portfolio
Amy Crout Ziegler, Greer, Burns & Crain, Ltd. (United States)
TM20 Successful Protection of Collective and Certification Trademarks in the European Union: Managing an Inconsistent Legal Framework
Benjamin Fontaine, Ernest Gutmann-Yves Plasseraud S.A.S. (Spain)
TM21 The A-Z of European Community Trade Marks for Non-EU Practitioners
Peter Anthony McAleese, AKRAN Intellectual Property (Italy)
TM22 The Board: What is it Good For?  Examining The Legal and Practical Effects of a TTAB Ruling under B&B Hardware and Blackhorse
Joel Ross Feldman, Greenberg Traurig, LLP (United States)
TM23 The Good, the Bad, and the Ugly: Trademark Litigation in China beyond TRAB
Edward Lehman, Lehman, Lee & Xu (China)
TM24 How to Deal with Trademark Trolls
Alan S. Cooper, Wiley Rein LLP (United States)
TM25 Trademarks in M&A and Corporate Transactions: What Diligence Is Due?
S. Roxanna Edwards, Klemchuk LLP (United States)
TM26 Trademark Aspects of 3D Printing
Neil Wilkof, Dr. Eyal Bressler Ltd. (Israel)
TM27 Transit Provisions of the New EU Customs Regulation no.1383/2003
Charlotte Rask Boddum, Patrade A/S (Denmark)
TM28 OEM Manufacture and Trademark Use: Updated Practices Under China Law
Gang Hu, CCPIT Patent & Trademark Law Office (China)
TM29 USPTO Trademark Trial and Appeal Board Practice
Honorable Francie R. Gorowitz, United States Patent and Trademark Office (United States)
TM30 Will DOTS Rule the World? The Changing Internet Landscape, Catherine Douglas
Rogers Communications & Rogers Media (Canada)

MONDAY, MAY 4
LUNCHEON TABLE TOPICS
1:15 PM – 3:15 PM

TM50 Corporate Attendees Only: Putting Trademarks Back on the Organizational Chart
Alison Tan, The Procter & Gamble Company (United States)
TM51 Fast Track Trademark Litigation: Comparing and Learning from Experience in Australia, the United States and Beyond
Ed Heerey, List G IP Barristers (Australia)
TM52 Multiple Reasons for Filing a Trademark Opposition Other than to Stop Registration in the U.S. and Around the World
David Greenbaum, Day Pitney LLP (United States)
TM53 "Sub-Class” System in China: Understanding it and Planning Strategically
Xuemin Chen, Zhongzi Law Office (China)
TM54 Ambush Marketing Surrounding Major Events
Daniel M. Gurfinkel, Dennemeyer & Associates, LLC (United States)
TM55 Black and White Trademarks: Does One Size Fit All?
Jordi  Guell, CURELL SUNOL S.L.P. (Spain)
TM56 Developments in New gTLD's
Eric Macramalla, Gowling Lafleur Henderson LLP (Canada)
TM57 Educating Your Key Customers on the Importance of Brand Protection
Anita Marlin, Align Technology, Inc. (United States)
TM58 Flagship Store Design as a Three-Dimensional Trademark: Options for Distinctive Design
Carsten Menebroecker, CMS Hasche Sigle (Germany)
TM59 Fluid Trademarks and Distinctiveness
Zaida Lugo, Angeles & Lugo Lovaton (Dominican Republic)
TM60 Fluid Trademarks: Pros and Cons of a Modern Marketing Tool
Disha Dewan, RK Dewan & Co (India)
TM61 How to Run your Trademark Filings Practice and be Profitable for Both the Firm and Foreign Associates
Bart A.M. Van den Bergh, Meiermarken GmbH Trademark Agents (Germany)
TM62 How Various Industry Segments Approach Brand Promotion and Protection in the Social Media Spheres
Jason Louis White, General Motors Company (United States)
TM63 Indication of Goods and Services and the Madrid System: Pitfalls, Strategies and Databases
Debbie Roenning, World Intellectual Property Organization (WIPO) (Switzerland)
TM64 International Online Piracy: A Look at the Problems and Solutions Around the World in 2015
Darren Meale, Simmons & Simmons LLP (United Kingdom)
TM65 OAPI and the Madrid Protocol
Vanessa Halle, Nico Halle & Co. Law Firm (Cameroon)
TM66 Update on the Community Trade Mark: Absolute and Relative Grounds for Refusal
Dimitris Botis, OHIM (Spain)
TM67 中国在线商标保护三重唱:监控-移除-执行
Jane Wang, Brandma.co Limited (Hong Kong SAR, China) (In Mandarin)
TM68 Overlapping IP Rights in the United States, Europe and China: Strategies for Better Protecting Your Products in the World's Largest Markets
William (Skip) Fisher, Hogan Lovells (China)
TM69 Parallel Imports in the Pharmaceutical Industry
Flavia Murad-Schaal, PORTUGAL MURAD Advogados (Brazil)
TM70  The Do’s and Don’ts of Expanding Your Brand Into Wearables
Staci Riordan, Nixon Peabody (United States)        
TM71 Proving Acquired Distinctiveness of a Trademark in South Korea
Seungyong Lee, Y.P. Lee, Mock & Partners (South Korea)
TM72 Regulation of Franchising in Africa: A Little Too Much?
Tiwalola  Okeyinka, AELEX (Nigeria)
TM73  Pharma Names and Pharma Trademarks: TM Registrations vs. Regulatory Authorizations
Andrea Klein, AKRAN Intellectual Property (Italy)
TM74 Mid-Term Declaration of the TM Use System vs. Proof of Use Only Rendered in Litigation Contexts: Pros and Cons in the View of the Trademark Owners and Practitioners
Elena  Marangoni, Studio Legale e di Consulenza IP (Italy)
TM75 The Use of Publication Orders in Trademark Enforcement Proceedings: How to Obtain a Court Order for Publication of a Judgment to Remedy Post Infringement Confusion in the Marketplace
Andreas Wehlau, Gleiss Lutz (Germany)
TM76 Trademark Rights in Retail Store Layouts:  Enforceable Scope in the United States and the European Union
Jason Mueller, Locke Lord Edwards Wildman (United States)
TM77 Trademarks vs. GIs: Reconciling Competing Interests between Trademarks and Geographical Indications from Europe, the United States and Global Perspectives
Peter Harvey, Harvey Siskind LLP (United States)
TM78 Update on New Generic Top Level Domains (gTLDs) and Strategic Advice on How to Deal with Them
David Taylor, Hogan Lovells (Paris) LLP (France)
TM79 Weak Trademarks in Europe: Protecting, Enforcing and Attacking Trademarks with Descriptive or Non-Distinctive Elements
Imogen Fowler, Hogan Lovells (Alicante) SL y Cia. (Spain)

TUESDAY, MAY 5
BREAKFAST TABLE TOPICS
8:00 AM – 10:00 AM 

TT01 3D Printing and its Challenges to Trademarks and Designs
Christian Hadeyer, Prof. Hintermayr & Partner (Austria)
TT02 Advantages and Handicaps of Using Trade Names Versus Trademarks in an International Protection Strategy
Cristina  Casas Feu, CASAS ASIN ATTORNEYS (Spain) (In Spanish)
TT03 Amendment of the Trademark Law in China
Catherine Zheng, Deacons (Hong Kong SAR, China)
TT04 Brands and Social Media: Challenges Galore?
John Olsen, Locke Lord LLP (United Kingdom)
TT05 Co-Existence Agreements: Do's and Don'ts
Andrea Mondini, Schellenberg Wittmer (Switzerland)
TT06 Comparative Advertising: How Much is Too Much?
Sonal  Madan, Chadha & Chadha, An Intellectual Property Law Firm (India)
TT07 Copyright vs. Trademark: What To Do When the Rights Crash
Claudia M. Fernandini, Clarke, Modet & Co. Peru (Peru)
TT08 Could Your Next Colleague be a Computer?
Anna  Ronkainen, TrademarkNow (Finland)
TT09 Descriptive and Generic Trademarks: Is there Really a Difference?
Carolina Ponce, Uhthoff, Gomez Vega & Uhthoff, S.C. (Mexico)
TT10 Enforcement of Nontraditional Trademarks: A Practical Approach
Daniel Hasik, Hasik, Winski & Partners (Poland)
TT11 Filing Trademarks in Small Countries
Paul Rosenich, Patentbuero Paul Rosenich AG (Liechtenstein)
TT12 Fragrance as a Trademark: Odiferous Source of Origin or Functional Product or Service Characteristic
Stephen I. Selznick, Cassels, Brock & Blackwell LLP (Canada)
TT13 Indications Géographiques pour L'artisanat: Une Vision Depuis la Communauté Andine (Bolivie, Colombie, Equateur et Pérou)
Jorge Chavarro, Cavelier Abogados (Colombia)  (In French)
TT14 Global "Green Advertising" Issues
Rebecca B. Lederhouse, Baker & McKenzie LLP (United States)
TT15 Global Perspective on Color in Device Trademarks
Malcolm McBratney, McCullough Robertson Lawyers (Australia)
TT16 How to Protect Trademarks in Un-Protectable Classes in the Arabic Countries
Bahia Al Yafi, Grant Thornton Alyafi IP Group (Qatar)
TT17 International Protection of the Title of a Work
Patrick Baronikians, Hofstetter, Schurack & Partner (Germany)
TT18 IP Audit: Strategies for Global IP Planning and Mapping
Motasem Abu-Ghazaleh, Abu-Ghazaleh Intellectual Property (AGIP) (United Arab Emirates)
TT19 Iran: Protection and Enforcement of Trademarks in the Current International Trade Sanctions
Mohammad Badamchi, HAMI Legal Services (Iran)
TT20 Franchising: Legal and Practical Aspects Inside and Outside of Brazil
Paula Mena Barreto, BM&A - Barbosa, Mussnich & Aragao (Brazil)
TT21 Plain Packaging - and the impact of trademark rights holders
Angela Searle, Baldwins Intellectual Property (New Zealand)
TT22 Strategies for Success: Anticounterfeiting and Anti-Piracy Programs
Amice Van der Burg, John Wilson Partners, Attorneys-at-Law & Notaries Public, Patent and Trademark Attorneys (Sri Lanka)
TT23 Orange is Not the New Black: Building Rights in, Registering, and Enforcing Color Trademarks in the USA
William Morris III, The Hershey Company (United States)
TT24 The Effects of the New Geotargeting Technology on the Development of Trademark Law
Stefan Voelker, Gleiss Lutz (Germany)
TT25 The Evolution of Graphic Representation : Nontraditional Marks, Scope of Protection, Non-Graphic Possibilities
Cristina Duch, Baker & McKenzie Barcelona, S.L.P. (Spain)
TT26 Protecting Designs in the United States—in Theory and in Practice
Sarah Burstein, University of Oklahoma College of Law (United States) and Ed Timberlake, Timberlake Law (United States)
TT27 The Trademark Attorney Challenge: Delivering High Quality Counseling with Increasing Demands to Cut Costs from Clients
Astrid Johnsson, BRANN AB (Sweden)
TT28 Trademarks as Search Engine Keywords in Brazil, the United States and Europe
Carlos Augusto Silva, Universidade Federal do Rio de Janeiro (Brazil)
TT29 Trends in Recordal of Security Interests in Trademarks
Luis D. Acuna, Asesores Legales en Propiedad Industrial (ALPI) (Costa Rica)
TT30 WIPO Update on UDRP Precedent and Rights Protection in an Expanding Domain Name System
Erik Wilbers, World Intellectual Property Organization (WIPO) (Switzerland)

TUESDAY, MAY 5
LUNCHEON TABLE TOPICS
1:15 PM – 3:15 PM

TT50 ADR Boot camp for Brand Owners
David Aylen, Gowlings International Inc. (Russian Federation)
TT51 Black, White and Shades In Between: A Global Analysis of Law on Color and other Non-Conventional Trademarks
Swati  Bhanot, Chadha & Chadha, An Intellectual Property Law Firm (India)
TT52 Clearances, Licensing and Transactions at the Intersection of Trademark, Copyright, Design and Rights of Publicity Law
Gary  Rinkerman, Drinker Biddle & Reath LLP (United States)
TT53 Could Color Alone be a Meaningful Marketing Tool? What Conditions Required and in which Situations?
Belinda J. Scrimenti, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP (United States)
TT54 Emerging Issues in Native Advertising
Jeffrey A. Greenbaum, Frankfurt Kurnit Klein & Selz, P.C. (United States)
TT55 Fashion Gets Futuristic: Trademarks Issues in Wearable Tech
Rachel Kronman, Frankfurt Kurnit Klein & Selz, P.C. (United States)
TT56 Fighting Fakes in Frontier Economies: Emerging Market Countries beyond the B.R.I.C.S.
William Mansfield, ABRO Industries, Inc. (United States)
TT57 How to Prevent a Trademark From Becoming Generic and How to Attack a Generic Trademark
Anna Frankum, Penningtons Manches LLP (United Kingdom)
TT58 Meeting Needs and Managing Expectations for Expanding Trademark Protection in Developing Countries
Elyssa Michelle LeFevre Chayo, Di Blasi, Parente & Associados (Brazil)
TT59 Nontraditional Marks Under U.S. Law 2.0: Survey and Update
Ira Cohen, Henkel & Cohen, P.A. (United States)
TT60 Registered Community Designs
Dimitris Botis, OHIM (Spain)
TT61 Protection of Trademark Rights in the Customs Union (Russia, Belarus and Kazakhstan)
Daria Chernysh, KIAP, Attorneys at Law (Russian Federation)
TT62 Roll Over Gutenberg: New Challenges to IP Owners from 3D Printing
Jonathan Moskin, Foley & Lardner LLP (United States)
TT63 Seeing Change or Business As Usual? Trends and Strategies for Winning Injunctions Post-eBay v. MercExchange.
Eleanor M. Lackman, Cowan, DeBaets, Abrahams & Sheppard LLP (United States)
TT64 Small IP Firm Practice Tips
Michael Brown, Michael J Brown Law Office (United States)
TT65 Solid Protection for Fluid Trademarks
Natasha Burns, Burns IP & Commercial (Australia)
TT66 Strategies to Avoid the Genericization of Product Trademarks
Eduardo Varela, Cavelier Abogados (Colombia)
TT67 Supply Chain Security: A Regulatory and Anticounterfeiting Measure in the Food and Drug Industry
Kingsley Ejiofor, The National Agency for Food and Drug Administration and Control (NAFDAC) (Nigeria)
TT68 Taking Security Over Intellectual Property: The Challenges of Global Market Operation Companies
Obinna Osisiogu, Stillwaters Law Firm (Nigeria)
TT69 The Assertion of Trademark Claims Based on the Unlicensed Depiction of Real or Fictional Products in Expressive Works like Motion Pictures, Television and Videogames
Andrew J. Thomas, Jenner & Block LLP (United States)
TT70 The Evolution of Statutory Damages Awarded Pursuant to 15 USC 1117 with a Particular Emphasis on Case Law and Statutory Interpretation
Brian W. Brokate, Gibney Anthony & Flaherty, LLP (United States)
TT71 The Madrid Protocol: A Boon or a Bane?
Louis Chan, Procter & Gamble Europe S.A., Singapore branch. (Singapore)
TT72 The Need for a Survey when Considering Dilution
Jeffrey R. Cohen, Millen, White, Zelano & Branigan, P.C. (United States)
TT73 Trademark Case Law Updates in ASEAN
Jennifer Fajelagutan, patrick mirandah co. philippines, inc. (Philippines)
TT74 Trademark Issues Facing the Outdoors and Sporting Goods Industries
David M. Young, Goodwin Procter LLP (United States)
TT75 Trademark Lessons from the World Cup in Rio and What to Expect Leading Up to the 2016 Olympic Games
Paulo Parente Marques Mend, Di Blasi, Parente & Associados (Brazil)
TT76  Is There a Future for the Broad Identification of Goods and Services in the EU Filing Practice?
Valeska Toebelmann, CMS Hasche Sigle (Germany)
TT77 Tips on Prosecuting a Trademark Application at the USPTO
Angela Wilson, United States Patent and Trademark Office (United States)
Lydia Belzer, United States Patent and Trademark Office (United State)
TT78 You Can't Beat the Real Thing (Just By Complying with the FDCA): How to Assess False Advertising Food Labeling Claims After the Supreme Court's Decision in POM Wonderful, LLC v. The Coca-Cola Company
Ian K. Boyd, Harvey Siskind LLP (United States)
TT79 Registering Nontraditional Marks in the United States
Erik M. Pelton, Erik M Pelton & Associates (United States)

WEDNESDAY, MAY 6
BREAKFAST TABLE TOPICS
8:00 AM – 10:00 AM 

TW01 Anonymous Confusion: Is It Enough to Prove Actual Confusion?
Megan Kathleen Bannigan, Debevoise & Plimpton LLP (United States)
TW02 Back From the Dead: Acquisition and Enforcement of Zombie Trademarks
Marina Lewis, Finnegan, Henderson, Farabow, Garrett & Dunner, L.L.P. (United States)
TW03 Beware of the Sand Trap: Tips and Strategies for Brands Entering the Middle East
Jon Parker, Clyde & Co. (United Arab Emirates)
TW04 Big Data and New Issues for the Trademark Practitioner
Mark Stein, Mark Stein Law (United States)
Michael Justus, Katten Muchin Rosenman LLP (United States)
TW05 Brand Protection in Social Media: Effective Strategies in the Wild West of Varied and Imperfect Rights Protection Mechanisms
Brian J. King, CSC Digital Brand Services (United States)
TW06 Calculation of Damages in Trademark Infringement Cases
Debra Resnick, Charles River Associates, Inc.
TW07 Challenges and Advantages of Being a Younger Boss
Maristella Collazo-Soto, Ferraiuoli LLC (United States)
TW08 Deciphering Wine Labels:  What is the Meaning of all the Gibberish?
Paul W. Reidl, Law Office of Paul W. Reidl (United States)
TW09 Demand Letters and Diplomacy in the Social Media Age
Evan Gourvitz, Ropes & Gray LLP (United States)
TW10 Effective Use of Letters of Protest to Avoid Expensive U.S. Opposition Proceedings
Michael J. MacDermott, Christie, Parker & Hale, LLP (United States)
TW11 Employing Technology-Based Brand Protection Strategies Against Rapidly Evolving Online Infringement
Yoav Keren, BrandShield (United States)
TW12 Enforcement of Trademark Rights in Latin America: Not Necessarily a Nightmare  
Antonio Varas, Porzio, Rios & Associates (Chile) (In Spanish)
TW13 For Spanish and English Speakers: Considerations for Trademark Protection in Multiple Jurisdictions
Alex MacKay, Stites & Harbison, PLLC (United States) (In English and Spanish)
TW14 Funny or Not: A Fun Look at Descriptive Fair Use and Parody in the United States
Dyan Finguerra-DuCharme, Pryor Cashman LLP (United States)
TW15 How Many Shades of Grey? Challenges in Protecting and Enforcing Color and Other Nontraditional Marks in the United States
Tracy Stitt, Jones Day (United States)
TW16 Is There Superiority Between Denominations of Origin and Trademarks?
Fernando Triana, Triana, Uribe & Michelsen Ltda. (Colombia)
TW17 Litigation Funding: Can Third Party Litigation Funding Help Manage the Cost of Enforcing Trademark Rights Internationally?
John MacKenzie, Shepherd and Wedderburn (United Kingdom)
TW18 Managing Counterfeiting Issues with Online Marketplaces
David Franklin, NetNames (United Kingdom)
TW19 New gTLD's Round 2: What Lessons Did We Learn from the First Round of gTLD Applications
Stuart Fuller, NetNames (United Kingdom)
TW20 Pharmaceutical Trademarks
David Lossignol, Novartis Pharma AG (Switzerland)
TW21 Protecting Industrial Designs Internationally: The Geneva Act (1999) of the Hague Agreement Concerning the International Registration of Industrial Designs
Gregoire Bisson, World Intellectual Property Organization (WIPO) (Switzerland)
TW22 Sweepstakes and Promotions Overview for Trademark Attorneys
Michael D. Hobbs, Troutman Sanders LLP (United States)
TW23 The Art of IP Blogging: Effective Social Media Input for Lawyers and their Clients
Jeremy John Phillips, Queen Mary Intellectual Property Institute (United Kingdom)
TW24 The Pom Wonderful Decision and its Ramifications
David J. Byer, K&L Gates LLP (United States)
TW25 Recent Changes after the Enactment of the New Chinese Trademark Law
Crystal Gao, China Patent & Trademark Agent (U.S.A.) Ltd. (United States)
TW26 The Snowball Effect: Effectively Managing International Licensees and Distribution Partners Social Media and Online Practices
April Nicole Lunde, Polaroid Brand Services (United States)
TW27 The Use of Brands in TV and Movies: No Trademark Infringement There...
Diane Hamer, BBC (British Broadcasting Corporation) Worldwide Limited (United Kingdom)
TW28 Trademark Registration at Customs and Enforcement Related Thereto
Tarun Khurana, Khurana & Khurana, Advocates and IP Attorneys (India)
TW29 Trademarks as Hashtags: Best Practices
Carrie L. Kiedrowski, Jones Day (United States)
Charlotte K. Murphy, Jones Day (United States)
TW30 U.S. Trademark Application Preparation: A Step-By-Step Guide
Darlene S. Klinksieck, Smith, Gambrell & Russell, LLP (United States)

WEDNESDAY, MAY 6
LUNCHEON TABLE TOPICS
1:15 PM – 3:15 PM

TW50 "You are S?" How to Deal with all the New Domain Name Dispute Resolutions
Petter Rindforth, Fenix Legal KB (Sweden)
TW51 Been There, Done That: Leadership from an INTA Past President Perspective
Eileen S. Dunlap, Wells Fargo & Co. Law Department (United States)
Heather Steinmeyer, Anthem, Inc. (United States)
TW52 Brainstorming Approaches for Preventing Registration of Evolving Generic Terms of Art
Ingrid M. Foerster (United States)
TW53 Cause Marketing: How to Implement and Execute Successful Campaigns
Sara Hall, ALSAC/St. Jude Children's Research Hospital (United States)
TW54 Color Marks Vs. Black and White Marks: Have National Trademark Registries/Courts Adopted the Right Approach?
Will Sander, Bond Dickinson LLP (United Kingdom)
TW55 Non-Registration ’89 Series Code Records: What they are and How they can Make or Break a Mark in the USPTO
Gary Hecht, Fox Rothschild LLP (United States)
TW56 Doctrine of Dilution of Trademarks: A Global Perspective
Sharabh Shrivastava, Chadha & Chadha, An Intellectual Property Law Firm (India)
TW57 Hot Topics in Social Media
Marc Trachtenberg, Greenberg Traurig, LLP (United States)
TW58 ICANN Contractual Compliance for Trademark Practitioners
Owen Smigelski, ICANN (United States)
TW59 Incorporating Trademark Protection Earlier in the Product Lifecycle
Priya Iyer, Anaqua Inc. (United States)
TW60 IP in the Cloud for TMAs and Paralegals
Pamela J. Carter, PC Connection, Inc. (United States)
TW61 Ironic Fashion and Other New Counterfeiting Threats
May Cheng, Fasken Martineau DuMoulin LLP (Canada)
TW62 Madrid Protocol: The Changing Role of Local Counsel in Latin America
Maria Jose  Jiron, Bendana & Bendana (Nicaragua)
TW63 Management of Trademarks and Domain Name vs. Financial Issues when Transferring or Licensing
Claire Bernier, Bersay & Associes (France)
TW64 Update on Trademark Licensing and Bankruptcy: Where are we after Jaffe and Crumbs?
Eric Stenshoel, Curtis, Mallet-Prevost, Colt & Mosle, LLP (United States)
TW65 Negotiating Those Sticky Brand License Provisions
Marc A. Lieberstein, Kilpatrick Townsend & Stockton LLP (United States)
TW66 Social Media 101: Keeping Up or Staying Ahead of the Game
Amy Cohen Heller, Schiff Hardin LLP (United States)
TW67 Parody: A Look at the Rights Brand Owners Can Rely on Against Brand Parodies and the Extent to Which Parodies Can Be Lawful
Mary Bagnall, Charles Russell LLP (United Kingdom)
TW68 Practical Considerations and Strategies for Protecting the "Aging" Fictional Character
Hun  Ohm, Fierst, Kane & Bloomberg LLP (United States)
TW69 Proof of Confusion: When Should Damages Be Available Under The Lanham Act?
Darren S. Cahr, Drinker Biddle & Reath LLP (United States)
TW70 Reflections on the New gTLD Program From an Applicant and/or Brand Holder's Perspective
Aimee Merriman Nolan, W.W. Grainger, Inc. (United States)
TW71 Settlement Trends in U.S. Court Trademark Law Cases
Kristine Boylan, Briggs and Morgan, P.A. (United States)
TW72 Sponsorship Agreements: More Than Just a Trademark License
Christopher R. Chase, Frankfurt Kurnit Klein & Selz, P.C. (United States)
TW73 Trademark Issues in Video Game Development and Production
K.J. Greene, Thomas Jefferson School of Law (United States)
TW74 Trademarks and Franchising
Renee Mitchell, Kahala (United States)
TW75 Valuing Rights of Publicity and Celebrity Trademarks
Weston Anson, CONSOR Intellectual Asset Management (United States)
TW76 What are the Potential Impacts of 3D Printing on IP Rights?
Valerie J. Finn, OpSec Security (United States)
TW77 What is the ROI for Pro Bono at Law Firms? How to use Pro Bono to Improve Your Bottom Line
Jennifer Mikulina, McDermott Will & Emery LLP (United States)
TW78 Been There, Done That: Leadership from an INTA Board Member Perspective
David Tenenbaum, Global Economics Group LLC (United States)
Mladen Vukmir, Vukmir & Associates (Croatia)
TW79 Fashion Licensing: Best Practices in Negotiating and Drafting Agreements
Ellie Altshuler, Nixon Peabody LLP (United States)
Platinum Sponsors
Sponsors

© 2015 International Trademark Association        My Powerful Network