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8:30 am–9:00 am
Annual Meeting of Members
9:00 am–4:00 pm
Board of Directors Meeting
11:00 am–7:00 pm
Registration and Information Desk
1:00 pm–3:00 pm
Committee Meetings
2:00 pm–4:00 pm
Committee Meetings
4:30 pm–6:15 pm

Welcome and Awards Ceremony

Join us as Etienne Sanz de Acedo, CEO of INTA, presents the State of the Association Address and as INTA President Ronald van Tuijl sums up his presidential year and presents the President’s Award, Volunteer Service Awards, and Pattishall Award. The President’s Award recognizes exceptional INTA participants who, over the course of a career in trademark law, have made an outstanding contribution to the law and to the advancement of the Association. The Volunteer Service Awards are given to individuals who have provided exemplary volunteer service to INTA during the past year in the advancement of trademark law, committee objectives, pro bono services, and the Association. The Pattishall Medal for Teaching Excellence was established by Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP in honor of Beverly W. Pattishall. Given every four years, the award recognizes educators in the business and legal fields for outstanding instruction in the trademark and trade identity field.

Welcome Address
Etienne Sanz de Acedo, International Trademark Association (United States)

President’s Report and Awards Presentation
Ronald van Tuijl, JT International S.A. (Switzerland)

6:30 pm–8:00 pm
Welcome and Awards Reception

Join us in celebrating the INTA award winners and take the opportunity to network with colleagues over a cocktail and hors d’oeuvres before heading out to dinner for the evening.



7:00 am–6:00 pm
Registration and Information Desk
8:00 am–10:00 am
Continental Breakfast

This breakfast is for registrants not participating in breakfast committee meetings.
8:00 am–10:00 am
Committee Meetings

Breakfast will be served at committee meetings.
9:00 am–10:00 am
First-Time Leadership Meeting Attendee Orientation

Attending your first INTA Leadership Meeting? New to an INTA committee for the 2016–2017 term? If so, join us to hear from, and interact with, experienced INTA volunteers on the long-term benefits of active committee involvement, and how best to navigate your first INTA Leadership Meeting.

Christopher Chaudoir, Chevron Corporation (United States)

Jomarie B. Fredericks, Rotary International (United States)
Olaf Gillert, Taylor Wessing (Germany)
Vianey Romo de Vivar, ROMO DE VIVAR V.IP SERVICES, S.C. (Mexico) 
10:15 am–10:30 am
Co-Chairs’ Introduction of Program

Barry Cohen, Royer Cooper Cohen Braunfeld LLC (United States)
Cathy Lueders, MasterCard International Incorporated (United States)
10:30 am–11:30 am
General Session 1

Sympatico: Legal and Business Collaboration in Developing and Executing a Multijurisdictional Brand Protection Strategy

Speakers will consider opportunities and challenges in protecting, policing, and enforcing trademarks in today’s fast-paced business and digital marketplace. From the critical need for a symbiotic relationship between legal and business to the strategies for frontline attack, panelists will engage the audience with practical discussions around:
  • Understanding and aligning business and legal goals—and roles.
    • Determining the current and desired legal position for the mark at issue.
  • Addressing distributor, partner, and customer agreements.
  • Building the team:
    • The internal cross-disciplinary team with the power to act.
    • The importance of a strong legal network in the relevant (and most problematic) jurisdictions.
  • Budgeting, setting goals, managing results, quantifying efforts, and determining ROI.
  • Managing risk.
  • Strategies for combatting a growing list of online activities that can damage the brand.
    • One size does not fit all: identifying and categorizing problematic references.
    • Adopting a multifaceted approach.

Carrie Webb Olson, Day Pitney LLP (United States)

Gemma M. Dreher, Velcro Group Corporation (United States)
Carl Steele, Ashfords LLP (United Kingdom)
Jack Wessel, Gilead Sciences, Inc. (United States) 
11:45 am–12:45 pm
General Session 2

What to Expect When You’re Expecting a Millennial

Bring your smartphones and your Snapchat filters to this tech-infused examination of millennials and trademark law. A panel of millennial practitioners will explore generational stereotypes, discuss how and where millennial lawyers can add value and change the practice of law, and explain the ways that brands, marketers, and their trademark counsel are adapting to (lawfully) engage millennial consumers through new technology.

Michael Justus, Katten Muchin Rosenman LLP (United States)

Bryce Coughlin, Fox Entertainment Group (United States)
Nyasha Foy, Vice (United States)
Kaydi Osowski, Dorsey & Whitney LLP (United States)
1:00 pm–3:00 pm
General Lunch

This lunch is for registrants not participating in lunch committee meetings.
1:00 pm–3:00 pm
Committee Meetings

Lunch will be served. See schedule for exact meeting times.
1:15 pm–2:30 pm 
What Does It Mean to be an Adjunct Professor Around the World?

Adjunct Professors from different countries and continents will give insight into their work and invite the audience to exchange views and discuss their experiences with the following:
  • How do you become an adjunct professor in your country?
  • What are the favored teaching methods in your country?
  • What are the different types of opportunities for professors?
  • What types of IP courses do you teach?
Stacey Watson, Markery Law, LLC (United States)

Olaf Gillert, Taylor Wessing (Germany)
Guizeng (Wayne) Liu, Yuanhe United Intellectual Property Partners (China)
Christopher Lynch, Lee & Hayes, PLLC (United States)
Danilo Romero Raad, Holand & Knight (Colombia)
3:15 pm–4:15 pm
General Session 3

Trademarks and the Craft Beer Industry: Can Craft Breweries Maintain Their Collaborative Nature as the Industry Grows and Trademark Disputes Become the Norm?

This session will take an in-depth look at the craft beer industry and how its growth has affected the way craft breweries clear new marks and resolve trademark disputes. The craft beer industry has exploded over the past decade, with three craft breweries opening every day in the United States; the number of craft breweries has almost doubled over the last two years. With this exponential growth, craft brewers are struggling to come up with new trademarks for their breweries and for their individual beers. Add to that the fact that many breweries have limited resources to devote to legal costs associated with proper clearance work, and the result is that trademark disputes in the craft beer industry are on the rise.

Historically, this small, tight-knit community of brewers has been a collaborative group that has tackled trademark infringement by talking brewer to brewer and resolving trademark disputes with a phone call. It now appears, however, that collaboration is limited to brewing, and when it comes to their IP, trademark cease and desist letters and litigation are becoming the norm. Adding to the mix is the entry of “big beer” into the craft beer market with strategic investments over the past two years, in hopes of capturing craft’s popularity and, more important, a piece of the revenue from retail sales of craft beer.

The craft beer industry presents an interesting study of how growth affects an industry from a trademark perspective and how growth has further affected that industry’s collaborative approach to solving trademark disputes. Can this industry right itself and get back to its collaborative roots when it comes to trademark disputes, or has that time come and gone?

Paul Havel, Miller Nash Graham & Dunn LLP (United States)

Molly Izo, Deschutes Brewery (United States)
Mattson Davis, Former President of Kona Brewing Co. and currently founder of Ulu Development (United States)
Eugene Pak, Wendel, Rosen, Black & Dean LLP (United States)
3:15 pm–5:15 pm
Committee Meetings
6:00 pm–7:30 pm
Networking Reception

Don’t miss your chance to sample several craft beers from around the United States while networking with other volunteers.



7:30 am–9:30 am
LEAD Team and Keynote Breakfast
7:30 am–5:00 pm
Registration and Information Desk
8:00 am–10:00 am
Continental Breakfast
8:00 am–10:00 am
Committee Meetings
10:15 am–11:45 am
General Session 4


Introducing Astronaut Michael Foreman, brought to you by INTA’s Leadership Development Committee

L.E.A.D. (Leadership Enhancement and Development) is proud to bring you an out-of-this-world session on leadership as seen through the eyes and experiences of Astronaut Mike Foreman, a recently retired United States astronaut who flew on two Space Shuttle missions (STS-129, STS-129), and conducted five spacewalks. Do not miss this fascinating and interactive session, open to all registrants, as Astronaut Mike describes his amazing journey and gives INTA leaders an unprecedented opportunity to step into the extraordinary world of an astronaut. From Astronaut Mike’s transition from military service into the civilian world, to his critical roles in the development and accomplishment of tasks and missions both on land and in outer space, join your colleagues in exploring, refining and learning leadership lessons that you can take with you wherever your journey may take you; to INTA … and Beyond!

Speaker: Michael Foreman
Former: Astronaut, The National Aeronautics and Space Administration – NASA (United States)
Current: VP Business Development, Venturi Outcomes LLC (United States)
12:00 pm–1:00 pm
General Session 5

The Sky Over Europe: BREXIT and Other Hot Topics

It certainly appears that 2016 is becoming the year in which a new landscape for trademarks in Europe is being forged—from BREXIT, to the entry into force of Regulation (EU) No. 2015/2424, to the harmonization of national laws within the European Union and neighboring countries. Join us for an interactive discussion on these changes among expert practitioners as they share the likely perspective after the June 23 vote and various consequences for users.

Karin Sandberg, Harmsen Utescher (Germany)

Christopher Benson, Taylor Wessing (United Kingdom)
Andrea Carlo Klein, AKRAN Intellectual Property (Italy)
Milan Milojevic, MSA IP (Serbia)
1:00 pm–3:00 pm

General Lunch

This lunch is for registrants not participating in lunch committee meetings.

1:00 pm–3:00 pm
Committee Meetings

Lunch will be served. See schedule for exact meeting times.
3:15 pm–4:15 pm    
General Session 6

IP Issues for Entrepreneurs and Start-Up Companies

Entrepreneurs and start-up companies have long to-do lists but limited budgets. In this session, learn how successful entrepreneurs and those who advise them balance these competing interests in order to ensure that their most valuable asset—their intellectual capital—is most effectively protected. Using real-life examples, speakers will discuss various intellectual property issues encountered by emerging companies, how best to deal with them, and how to avoid common mistakes. Discussion will also include how successful start-ups build their brand, ensure proper ownership of IP, and effectively position themselves to take their businesses to the next level.

Laura Ganoza, Foley & Lardner LLP (United States)

Brian Brackeen, Kairos AR (United States)
Juan Pablo Cappello, Private Advising Group P.A. (United States)
Laura Maydon, Endeavor Miami (United States)
5:30 pm–7:00 pm
International Trademark Association Political Action Committee (INTA PAC) Reception
(By invitation only to non-corporate INTA members who are U.S. citizens or permanent residents)

Show your support for the International Trademark Association Political Action Committee (INTA PAC) by attending this reception. The requested minimum contribution of US $200 for this event will be used to support the campaigns of U.S. federal candidates identified by the INTA PAC Board as having shared interests with the trademark community. INTA accepts both personal checks and checks drafted from non-corporate INTA member firm accounts, as well as all major credit cards. Donations can also be made online.

Only non-corporate, non-reimbursed contributions to INTA PAC will be accepted. Contributions to INTA PAC are not deductible for income tax purposes.



7:30 am–3:00 pm    
Registration and Information Desk
8:00 am–10:00 am
Continental Breakfast

This breakfast is for registrants not participating in breakfast committee meetings.
8:00 am–10:00 am
Committee Meetings

Breakfast will be served at committee meetings.
10:15 am–11:15 am
General Session 7

Opening of the Cuban Marketplace for Brand Owners: New Market Opportunities and Challenges

Cuba has recently entered a new era as local economic reforms are introduced and the embargo could be lifted once and for all. With so much change come many challenges, and brand owners should prepare themselves to deal with this new environment and the increase in business expectations. Join this esteemed panel of marketers, Cuban-based practitioners, and regional law firm experts on how to successfully and seamlessly navigate this new and exciting opportunity for brand owners.

Topics that will be discussed include:
  • Overview of the Cuban trademark system.
  • Practical tips for U.S. companies wanting to do business in Cuba.
  • Strategies for conveniently building, updating, and consolidating a trademark portfolio.
  • How to battle trademark hijackers.
  • Enforcement on the horizon.
Urko Ochoa, Minino (Dominican Republic)

Maria Baratta, Kilpatrick Townsend & Stockton LLP (United States)
Leticia L. Bermudez Benitez, Lamosca Despacho Legal (Puerto Rico)
Ainslee Schreiber, Starwood Hotels & Resorts Worldwide, Inc. (United States)
11:15 am–11:45 am
Coffee Break
11:30 am–12:30 pm
ASIPI/INTA Collaboration Meeting
11:45 am–1:00 pm
General Session 8

Live Mock Negotiation: The Good, the Bad, and the Ugly–It Is All About Perspective

This session will offer a firsthand glance at a live mock negotiation involving international and domestic parties and in-house and outside counsel negotiating the following complex, but familiar, cross-border scenario. One of the parties is a legitimate trademark owner that established rights first in China. The counterpart is seeking to secure trademarks rights in China as well, so it will engage in a negotiation to try to have the trademarks coexist in said country and worldwide. The situation will get complicated when the party wishing to register in China learns that the company that has prior rights in China starts selling products bearing the trademark in China and shipping internationally to such countries as the United States and Canada, where it owns registrations for the same trademark, is the true creator, and has been selling for years.

Join us and pick up some practical negotiation tips and tricks while watching the action unfold on stage.

Geri Lynn Elias, Kate Spade & Company (United States)
Gustavo Giay, Marval, O’Farrell & Mairal (Argentina)

George Chan, Simmons & Simmons (Beijing) Intellectual Property Agency Company Limited (China)
J. Scott Evans, Adobe Systems Incorporated (United States)
Lorne M. Lipkus, Kestenberg Siegal Lipkus LLP (Canada)
Judy McCool, HBO (United States)
12:00 pm–1:00 pm
Committee Meetings
1:00 pm–3:00 pm    
General Lunch

This lunch is for registrants not participating in lunch committee meetings.
1:00 pm–3:00 pm    
Committee Meetings

Lunch will be served. See schedule for exact meeting times.
2:00 pm–3:00 pm
General Session 9

In the Trenches with Social Media 
This session will focus on enforcement issues and practical suggestions related to social media violations. The panel will present real life scenarios that have been encountered and will discuss, on an interactive basis, practical solutions that could be used and followed to address the issues raised. Among the social media topics to be covered will be the use of trademarks in hashtags and twitter handles, addressing negative postings about brands on social media, enforcement of social media related settlement agreement terms, privacy issues and ethical issues.
Mark E. Stein, Mark Stein Law (United States)
Diana Elsa Arredondo, Televisa, S.A. de C.V. / Mountrigi Management Group Ltd. (Mexico)
Barry M. Benjamin, Kilpatrick Townsend & Stockton LLP (United States)
James Bikoff, Smith, Gambrell & Russell, LLP (United States)
Lorraine Fleck, Fleck Innovation Law (Canada)
5:30 pm–7:30 pm
Closing Cocktails

Celebrate a successful meeting and take advantage of one last chance to network and spend time with colleagues while having a cocktail and enjoying hors d’oeuvres before heading off to your last dinner in Florida.

© 2016 International Trademark Association