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Workshop: Anticounterfeiting
Saturday, May 19
9:00 am–5:00 pm

This event is sold out.

The workshop will be held at the Grand Hyatt Seattle at 721 Pine Street

(Exclusive to in-house practitioners and government officials)

This workshop presents a rare opportunity for key stakeholders in the fight against online counterfeiting to work together in a closed-door environment, sharing their perspectives, discussing lessons learned and best practices, and exploring ways to enhance collaboration and cooperation.

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All sessions and events are listed by day.


The workshop is aimed at three key groups of stakeholders:

  • Corporate in-house representatives (“corporates”), namely those rights holders impacted by counterfeiting;

  • Digital commerce service providers,” namely in-house representatives from the digital commerce environment, which includes marketplaces, payment providers, search engines, and social media; and

  • Government officials,” namely government and law enforcement officials involved in the fight against online counterfeiting.

Please note that space is limited and registration is therefore on a first come, first served basis. In view of space limitations, we ask that no more than two representatives of an entity attend this workshop.


Each group will discuss a series of common questions, including:

  • What does “success” in the fight against online counterfeiting look like to you?—in one year and in five years? What does “best in class” look like from your perspective?

  • What are the key obstacles to success? What will make us fail?

  • What will make this work? What steps could be taken, by you and by other stakeholders, to overcome those obstacles in the short, intermediate, and long term?

While the focus will be on collaboration, groups will also examine tensions between different perspectives and explore common solutions.

We hope that attendees will share examples of particularly helpful practices/processes that they are utilizing in the fight against online counterfeiting. 


9:00 am–10:00 am

Badge Pick-Up and Networking Coffee

 Part 1: Identifying Obstacles and Potential Solutions

Each track will have a separate closed-door meeting with at least one facilitator to help lead the discussions and capture key issues identified by the participants. The schedule for the closed-door sessions is as follows:

9:30 am–12:00 pm 

Government Officials Only Meeting

Room: Discovery Room

10:00 am–12:00 pm 

Corporates Only Meeting 

Room: Leonesa II

10:00 am–12:00 pm 

Digital Commerce Service Providers Only Meeting

Room: Portland B

12:00 pm–1:30 pm 

Networking Lunch

Room: Leonesa I

 Part 2: Working Together Toward Solutions

The attendees will come together for the afternoon session to discuss how to effectively work together to achieve the proposed solutions. For this session, attendees will have an opportunity for small group discussions among all three groups: corporate, digital commerce service providers, and government officials. We will do our best to ensure that each small group has representatives from each group of stakeholders.

Room: Leonesa II

1:30 pm–2:00 pm 

Report Out

The facilitators of the morning session will provide a report out of each group’s discussion and identify the key questions/issues that will form the basis of the afternoon discussion. 

2:00 pm–4:30 pm 

Plenary Session

Attendees will have small group‒facilitated discussions at their assigned tables and will have an opportunity to discuss key issues and identify proposed solutions.

At least three key questions will be posed for the table discussions. A brief presentation will be made to provide a framework for the discussion and then each table will have 15‒20 minutes to discuss the question.

There will be opportunities throughout the afternoon to visit other attendees’ proposed solutions and ways of working to implement proposed solutions to help in the ongoing fight against online counterfeiting.

2:00 pm–2:35 pm 

Question 1

2:35 pm–3:10 pm 

Question 2

3:10 pm3:30 pm

Networking Break

3:30 pm–4:10 pm 

Question 3

 4:10 pm-4:30 pm
Workshop Wrap-Up by Co-Chairs


 Project Team


INTA would like to thank the Project Team for its excellent work in planning and presenting this workshop.

Jeremy Newman, Rouse (United Kingdom), Co-Vice Chair, 2018-19 Anticounterfeiting Committee
Myrtha Hurtado, Novartis International AG (Switzerland), Co-Vice Chair, 2018-19 Anticounterfeiting Committee
Project Team:
Heather McDonald, Baker & Hostetler (United States) (Chair, 2016-17 Anticounterfeiting Committee)
Thomas Tresper, Tresper Rechtsanwalt (Germany) (Co-author of INTA Paper: Addressing the Sale of Counterfeits on the Internet)
Tara Steketee, Merck & Co., Inc. (United States)
Erika Yawger, Apple Inc. (United States)

Staff Liaisons:
Dolores Moro, International Trademark Association (United States)
Maysa Razavi, International Trademark Association (United States)

Platinum Sponsors

© 2018 International Trademark Association