What about trademarks on the Internet?
Whether as part of a domain name, on a website or in search, trademarks are used by consumers to identify and distinguish the origin, source and authenticity of the products and services they seek on the Internet.
INTA is working to ensure that trademarks receive the same protection on the Internet as they do in the brick-and-mortar world, to enable consumers to make safe, reliable and informed choices about the products and services they seek on the Internet.
Domain Name System Policy
INTA serves as a leading voice for trademark owners in the evolution of cyberspace, and is particularly interested in ensuring the proper oversight and management of the Internet’s domain name system. As a founding member of the Intellectual Property Interests Constituency (IPC) of ICANN (the Internet Corporation for Assigned Names and Numbers), INTA advances the importance of trademarks in the development of global Internet domain name system policy.
In June 2008, ICANN adopted a policy for introducing new generic top-level domain names (gTLDs) such as .com, .net, and .org, to the Internet's domain name system.
INTA is working with ICANN to ensure that brand owners' concerns are heard and addressed in this process. More on new gTLDs...