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The Unreal Campaign


The Unreal Campaign is INTA’s public awareness initiative designed to educate teenagers (ages 14-18) about the importance of trademarks, intellectual property, and dangers of counterfeit products. The Campaign has successfully reached nearly 40,000 students directly since its launch in 2012.


With the help of 90+ INTA members, the Unreal Campaign Committee focuses on educating students through online and direct engagement initiatives in North America, Latin America, Asia, Africa and Europe.


The Campaign uses the following channels to reach its target audience:


Online Engagement:

Direct Engagement:

  • In-class outreach
  • Student engagement events
  • Participation at third party, youth-targeted events 

2019 Events:

  • Addison, Illinois (USA): Student Engagement Session (January 2019)
  • Addison, Illinois (USA): Student Engagement Session (January 2019)
  • Istanbul, Turkey: Student Engagement Session (January 2019)
  • Lekki, Nigeria: Student Engagement Session (January 2019)
  • Lagos, Nigeria: Student Engagement Session (January 2019)
2018 Events: 
  • Mussoorie, India: Student Engagement Session (October 2018)
  • Paris, France: Student Engagement Session (October 2018)
  • Boston, Massachusetts (USA): Student Engagement Session (October 2018)
  • Bogota, Colombia: Student Engagement Session (October 2018)
  • Niteroi, Brazil: Student Engagement Session (October 2018)
  • Manchester, Massachusetts (USA): Student Engagement Session (October 2018)
  • Asuncion, Paraguay: Student Engagement Session (October 2018)
  • Lagos, Nigeria: Student Engagement Session (November 2018)
  • New Orleans, Louisiana (USA): Student Engagement Session (November 2018)
  • Rome, Italy: Student Engagement Session (November 2018)
  • Detroit, Michigan (USA): Student Engagement Session (November 2018)
  • George Town, Cayman Islands: Student Engagement Session (November 2018)
  • Istanbul, Turkey: Student Engagement Session (November 2018)
  • Manila, Philippines: Student Engagement Session (November 2018)
  • Boca Raton, Florida (USA): Student Engagement Session (December 2018)
  • Paris, France: Student Engagement Session (February 2018)
  • Trinidad and Tobago: Student Engagement Session (February 2018)
  • Detroit,Michigan (USA): Student Engagement Session (February 2018)
  • Trinidad and Tobago: Student Engagement Session (February 2018)
  • Gainesville, Georgia (USA): Student Engagement Session (March 2018)
  • Trinidad and Tobago: Student Engagement Session (March 2018)
  • Trinidad and Tobago: Student Engagement Session (March 2018)
  • Palos Heights, Illinois (USA): Student Engagement Session (March 2018)
  • Rio de Janeiro, Brazil: Student Engagement Session (March 2018)
  • Westmont, Illinois (USA): Student Engagement Session (March 2018)
  • Trinidad and Tobago: Student Engagement Session (March 2018)
  • Elmhurst, Illinois (USA): Student Engagement Session (April 2018)
  • Montevideo, Uruguay: Student Engagement Session (April 2018)
  • Singapore: Student Engagement Session (April 2018)
  • Detroit, Michigan (USA): Exhibition Booth at All About STEM! Midwest Regional U.S. Patent and Trademark Office (April 2018)
  • Istanbul,Turkey: Student Engagement Session (April 2018)
  • Bogotá, Colombia: Student Engagement Session (April 2018)
  • Atlanta, Georgia (USA): Exhibition Booth at DECA International Career Development Conference (April 2018)
  • Lecheria, Anzoategui State, Venezuela: Student Engagement Session (April 2018)
  • Quito, Ecuador: Student Engagement Session (April 2018)
  • Caracas, Venezuela: Student Engagement Session (May 2018)
  • Caracas, Venezuela: Student Engagement Session (May 2018)
  • Paris, France: Student Engagement Session (May 2018)
  • Agra, India: Student Engagement Session (May 2018)
  • Caracas, Venezuela: Student Engagement Session (May 2018)
  • Caracas, Venezuela: Student Engagement Session (May 2018)
  • Munich, Germany: Student Engagement Session (May 2018)
  • Dunmow, Essex, England (UK): Student Engagement Session (May 2018)
  • South Hamilton, Massachusetts (USA): Student Engagement Session (May 2018)
  • Haryana, India: Student Engagement Session (May 2018)
  • Seattle, Washington (USA): Exhibition Booth and Student Engagement Session (May 2018)
  • Rio de Janeiro, Brazil: Student Engagement Session (June 2018)
  • Rio de Janeiro, Brazil: Student Engagement Session (June 2018)
  • Westminster, London, England (UK): Student Engagement Session (June 2018)
  • Hamburg, Germany: Student Engagement Session (June 2018)
  • Baltimore, Maryland (USA): Exhibition Booth and Workshops at Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) National Leadership Conference (June 2018)
  • Berg, Germany: Student Engagement Session (June 2018)
  • Ajah, Lago State, Nigeria: Student Engagement Session (July 2018)
  • Washington, D.C. (USA): Exhibition Booth at 2018 National Trademark Exposition (July 2018)
  • Pretoria, Gauteng, South Africa: Student Engagement Session (August 2018)
2017 Events: 
  • Yangon, Myanmar: Student Engagement Session (January 2017)
  • Mandalay, Myanmar: Student Engagement Session (January 2017)
  • Naypyidaw, Myanmar: Student Engagement Session (January 2017)
  • Chicago, Illinois (USA): Student Engagement Session (January 2017)
  • Chicago, Illinois (USA): Student Engagement Session (January 2017)
  • Beirut, Lebanon: Student Engagement Session (January 2017)
  • Barcelona, Spain: Student Engagement Session (February 2017)
  • Milan, Italy: Student Engagement Session (March 2017)
  • Grand Cayman, Cayman Islands: Student Engagement Event (April 2017)
  • Arequipa, Peru: Student Engagement Event (April 2017)
  • Arequipa, Peru: Student Engagement Event (April 2017)
  • New York, New York (USA): Student Engagement Event (April 2017)
  • Singapore: Student Engagement Session (April 2017)
  • Hanoi, Vietnam: Student Engagement Session (April 2017)
  • Anaheim, California (USA): Exhibition Booth at DECA Conference (April 2017)
  • Rio de Janeiro, Brazil: Student Engagement Session (April 2017)
  • San Jose, Costa Rica: Student Engagement Session (April 2017)
  • San Pedro Sula, Honduras: Student Engagement Session (April 2017)
  • New Delhi, India: Student Engagement Session (May 2017)
  • Toronto, Canada: Student Engagement Session (May 2017)
  • Santiago, Chile: Student Engagement Session (June 2017)
  • Lagos Ajah, Nigeria: Student Engagement Session (June 2017)
  • Anaheim, California, USA: Exhibition Booth and Student Engagement Session at FBLA (June 2017)
  • Cusco City, Peru: Student Engagement Session (September 2017)
  • Bangkok, Thailand: Student Engagement Session (September 2017)
  • Felsted, England: Student Engagement Session (October 2017)
  • Felsted, England: Student Engagement Session (October 2017)
  • Atlanta, Georgia, USA: Student Engagement  Session (October 2017)
  • Bogota, Colombia: Student Engagement Session (October 2017)
  • Boston, Massachusetts, USA: Student Engagement Session (October, 2017)
  • Kosovo: Student Engagement Session (November 2017)
  • Kosovo: Student Engagement Session (November 2017)
  • St. Louis, Missouri, USA: Student Engagement Session (November 2017)
  •  Buffalo, New York, USA: Student Engagement Session (November 2017)
  • Philadelphia, Pennsylvania, USA: Exhibition Booth and Student Engagement Session at FBLA (November 2017)
  • Kosovo: Student Engagement Session (November 2017)
  • Sao Paulo, Brazil: Student Engagement Session (November 2017)
  • Cayman Islands: Student Engagement Session (November 2017)
  • Kosovo: Student Engagement Session (December 2017)
2016 Events:

  • Rome, Italy: Student Engagement Session (February 2016)
  • Singapore: Student Engagement Session (March 2016)
  • New York City, NY (USA): Student Engagement Session (March 2016)
  • Fond du Lac, Wisconsin (USA): Student Engagement Session (March 2016)
  • Managua, Nicaragua: Student Engagement Session (April 2016)
  • Nashville, TN (USA): Exposition Booth at DECA Conference (April 2016)
  • Sydney, Australia: Student Engagement Session (April 2016)
  • Ottawa, Canada: Two Student Engagement Session (May 2016)
  • Chicago, IL (USA): Student Engagement Session (May 2016)
  • Grand Cayman, Cayman Islands: Student Engagement Sessions (June 2016)
  • Rio de Janeiro, Brazil: Student Engagement Session (July 2016)
  • Cape Town, South Africa: Student Engagement Session (August 2016)
  • Panama City, Panama: Student Engagement Session (October 2016)
  • Metro Manila, Philippines: Student Engagement Session (October 2016)
  • Atlanta, Georgia (USA): DECA Fall State Leadership Conference (October 2016)
  • Boston, Massachusetts (USA): DECA Fall State Leadership Conference (October 2016)
  • Washington, D.C. (USA): USPTO Trademark Expo (October 2016)
  • Sydney, Australia: Student Engagement Session (October 2016)
  • Ikeja Lagos, Nigeria: Student Engagement Session (October 2016)
  • Chicago, IL (USA): Student Engagement Session (October 2016)
  • Beirut, Lebanon: Student Engagement Session (October 2016)
  • Detroit, Michigan (USA): Student Engagement Session (November 2016)
  • Phoenix, Arizona (USA): Student Engagement Session (November 2016)
  • Buenos Aires, Argentina: Student Engagement Session (November 2016)
  • Bromley, United Kingdom: Student Engagement Session (November 2016)
  • San Jose, Costa Rica: Two Student Engagement Session (November 2016)
  • Hong Kong, China: Student Engagement Session (November 2016)
  • West Palm Beach, Florida (USA): Student Engagement Session (November 2016)
  • Hollywood, Florida (USA): Two Student Engagement Session (November 2016)
  • Paris, France: Student Engagement Session (November 2016)
  • Lima, Peru: Student Engagement Session (November 2016)
  • Trumbull, Connecticut (USA): Student Engagement Session (December 2016)
  • New Delhi, India: Students Engagement Session (December 2016)
2015 Events:
  • New York City, NY (USA): Student Engagement Session (March 2015)
  • Mexico City, Mexico: Student Engagement Session (March 2015)
  • Orlando, FL (USA): DECA Conference (April 2015)
  • San Jose, Costa Rica: Student Engagement Session (July 2015)
  • Bogotá, Colombia: In-Class Outreach (October 2015)
  • Rio de Janeiro, Brazil: AIPPI Conference (October 2015)
  • Boston, MA (USA): DECA Conference (October 2015)
  • Panama City, Panama: INTA’s Leadership Meeting (November 2015)
  • Austin, TX (USA): DECA Conference (November 2015)
  • Cartagena, Colombia: ASIPI Conference (November 2015)
  • Italy, Rome: Video Contest at LUISS (November 2016)
2014 Events:
  • New York, NY (USA): Student Engagement Session (March 2014)
  • Atlanta, GA (USA): DECA Conference (May 2014)
  • Atlanta, GA (USA): Students Engagement Session (May 2014)
  • Hong Kong, China: Students Engagement Session (May 2014)
  • New York, NY (USA): Student Engagement Session (May 2014)
  • Bogota, Colombia: Student Engagement Session (August 2014)
  • San Francisco, CA (USA): Student Engagement Session (September 2014) 
  • Alexandria, VA (USA): Students Engagement Session in conjunction with the USPTO EXPO (October 2014)
  • Munich, Germany: Students Engagement Session (December 2014)
2013 Events
  • Chicago, IL (USA): Student Engagement Session (October 2013)
  • Miami, FL (USA): Student Engagement Session (November 2013)
  • New York, NY (USA): Student Engagement Session (November 2013)


Contact Us

To learn more about the Unreal Campaign, please contact Catherine Shen at cshen@inta.org.

Unreal Campaign 2019 Sponsors

Unreal Sponsors
Volunteer With The Unreal Campaign Today!

With the help of dedicated INTA member volunteers and the Unreal Campaign Committee, INTA has brought the Campaign to teenagers (ages 14-18 years old) all around the world, through both online and direct engagement initiatives. 

We would like to thank the members that have volunteered to teach nearly 40,000 students to date!

Further questions about volunteering for the Unreal Campaign should be directed to INTA's Catherine Shen at cshen@inta.org

Unreal Campaign – 2019 Sponsorship Opportunities

The Unreal Campaign is the International Trademark Association’s (INTA) public awareness initiative designed to educate teenagers between the ages of 14 and 18 about the value of trademarks and the dangers of counterfeit goods. The sale of counterfeit goods is a significant problem facing consumers, industries, brand owners, and governments. Additionally, the issue is critical for INTA and its members. The campaign works to educate tomorrow’s consumers to help them make smart purchasing decisions today.

Help us spread our message about the dangers of purchasing counterfeit goods: become a 2019 Unreal Campaign Sponsor! 

To view UNREAL Campaign Sponsorships opportunities and become a sponsor, refer to this information sheet and  complete this application form.

Please direct all communications regarding UNREAL Campaign Sponsorship opportunities to

Catherine Shen
Email:  cshen@inta.org 
Direct Phone: +1-212-642-1744  
Fax:
+1-212-768-7796