Policy and Advocacy
Unreal Campaign

About Unreal

The Unreal Campaign is INTA’s consumer awareness program that aims to educate high school students (14-18 year olds) about the dangers of counterfeiting and importance of trademarks. Unreal is a multi-year initiative that will outreach to teens through online activities and direct school engagement.

Unreal Timeline

December 10  Unreal Campaign partners with Grünecker, Kinkeldey, Stockmair & Schwanhäusser to run a Student Engagement Session in Munich, Germany - educates 24 students. 
October 1718  Unrela Campaign will take part in the USPTO Trademark Expo in Alexandria, VA. More than 15,000 people have attended the Expo in previous years. Unreal will also host a student engagement session for Virginia high schools at the USPTO office. 
September 17  Unreal hosts a Student Engagement Session at the State Bar of California to 80 high school students in conjunction with INTA's 2014 Internet, Innovation and ICANN Conference. 
August 22  Unreal conducts first Student Engagement Session in Bogota, Colombia in partnetship with the Colombian IP Office - educates 40+ students. 
June 30  Approximately 20 INTA members educated more than 350 students in classrooms across the country for the 2014 Winter/Spring school semester.  
May 29 Unreal hosts 3rd New York Student Engagement Session in INTA's New York office.
May 13 Hong Kong Intellectual Property Department leads first foreign language Student Engagement Session at INTA's 2014 Annual Meeting in Hong Kong.
May 8 Unreal's new video series launches on YouTube.
May 7 Unreal partners with Kilpatrick Townsend & Stockton LLP to run a Student Engagement Session in Atlanta, GA.
May 3–6 Unreal visits the DECA International Career Development Conference in Atlanta, GA.
April 17 The Unreal Campaign Instagram profile goes live.
March 6 Unreal holds Student Engagement Session in New York, NY at INTA offices
November 16 Unreal holds a student session in New York, NY to DECA students in its New York office.
November 15    Unreal conducts a student session in Miami, FL.
October 2  INTA hosts another student engagement session in Chicago, IL in conjunction with the 2013 Branding & Social Media Conference.

Contact Us

Email Unreal at



INTA volunteers help educate teens on dangers of counterfeits.

INTA has brought the Unreal Campaign, an initiative to educate teenagers about trademarks and anticounterfeiting, into high school classrooms throughout the United States. Through this exciting Unreal Campaign Student Outreach Program, INTA volunteers were paired with classroom teachers to administer trademark-related curriculum, developed by INTA members.

We would like to thank the members that have volunteered to teach the over 1,000 students to date!

The campaign is continuing in 2015, so please keep an eye out for notifications in September if you would like to join the Unreal Campaign’s volunteer efforts in the next school year.

Further questions about volunteering for the Unreal Campaign should be directed to Amélie Bernet, Unreal Campaign Coordinator at

2015 Sponsorship Opportunities for the Unreal Campaign

Since its launch in May 2012, the Unreal Campaign has reached more than 800 high school students in the United States. The Unreal Campaign aims to teach young people about the value of trademarks and the importance of buying genuine products. Unreal sponsors help support Unreal’s awareness activities, such as development of digital content, video blogs, targeting of information to teens and organization of student engagement session events to maximize outreach. In addition, Unreal sponsors will be recognized by IP-intensive industries, government and the academic community for their commitment to the education of young purchasers in intellectual property matters and IP rights.

Complete sponsorship package and application

Sponsor benefits
  • Recognition in Unreal communications, digital and print collaterals, presentations, websites, social media and videos targeted at youth and members.
  • Priority for opportunities to engage with students via speaking opportunities, social media exposure, among other channels.
  • Free registration at INTA Conferences in 2015! (pending sponsor level)

Contacts: Laura Heery, Unreal Campaign Coordinator ( and Paula Lee, Manager, Exhibitions & Sponsorship (

Unreal Campaign's 2015 sponsors

Gold Sponsor


Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (429 as of December 2012) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchisees, and selected department and specialty stores. For more information about Gucci, please visit

Silver Sponsor

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in jewellery, luxury watches and writing instruments. Our Maisons™ encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai and Montblanc.