Policy and Advocacy
Unreal Campaign

About Unreal

The Unreal Campaign is INTA’s consumer awareness program that aims to educate high school students (14-18 year olds) about the dangers of counterfeiting and importance of trademarks. Unreal is a multi-year initiative that will outreach to teens through online activities and direct school engagement.

Unreal Timeline

February 5, 2013: Unreal launches Unreal Campaign Student Outreach Program, INTA’s partnership with Street Law, Inc. and Constitutional Rights Foundation (CRF) to bring Unreal into high school classrooms throughout the United States.
April 26, 2012: Unreal’s Twitter page and Facebook page go live on World IP Day.

May 8, 2012: INTA officially launches Unreal Campaign at INTA Annual Meeting and invites local D.C. students to the event. Approximately 90 students from four schools attended.

May 15, 2012: Unreal activates its YouTube page and posts its first video.

August 20, 2012: Unreal announces partnership with Street Law.

August 25, 2012: Unreal Visits Roosevelt Field Mall in Garden City, NY.

September 14-16, 2012: Unreal videos are played at the NASCAR Geico 400 Race in Chicago, IL.

September 17, 2012: Unreal creates its Pinterest page.

September 19, 2012: Unreal engages with teens in Union Square in New York City.

October 19-20, 2012: Unreal exhibits at the 2012 National Trademark Expo at the USPTO in Alexandria, VA.

November 5, 2012: Unreal launches its website ( and its first video blog.

November 10, 2012: Unreal engages with teens in Winter Park while at the INTA Leadership Meeting in Orlando, FL.

Contact Us

Email Unreal at




Sign up for an Unreal opportunity! INTA is seeking volunteers to educate teens on the dangers of counterfeits.

INTA, along with Street Law, Inc. and the Constitutional Rights Foundation (CRF), are continuing our Student Outreach Program this spring to bring the Unreal Campaign to high school students across the United States in an effort to establish smarter consumer habits through trademark and anticounterfeiting education. And we need your help!

Volunteering is easy. All we need from you is your time and enthusiasm; we'll help with the rest. Those who sign up will be paired with classroom teachers across the nation to help take part in administering our trademark-related curriculum, which has already been carefully developed by Street Law, CRF, and INTA members.

Here's three easy steps for INTA members to get involved!

1. Sign up to volunteer. Volunteers in Chicago, New York, Los Angeles, and Washington, D.C. can chose from a list of schools interested in the program. Volunteers in other cities can be matched with a school in the U.S. upon request or can suggest their own schools to partner with. Once you sign up, we will provide you with lesson plan and activities along with easy-to-follow instructions on how to teach the lesson.

Please note: You must be an INTA member to volunteer. If you do not have a login, please click the button to create one and come back to this page to sign up. If you are unsure if your organization is a member, click here to find out.

2. Pair up with a local teacher and teach two 45-minutes classes with prepared curriculum and activities on trademark law and counterfeiting harms. Before teaching, it is recommended that all members watch the instructional webinar to help you and review the relevant materials, which can all be found on the Volunteer Portal.

3. Tell us about your experience. We’ll share it with INTA network.     

Further questions about volunteering for the Unreal Campaign should be directed to Maysa Razavi at

Sponsorship opportunities for 2014!

View the complete Sponsorship Package here.

Sponsor in time for INTA’s Annual Meeting in Hong Kong and be recognized by more than 7,000 trademark professionals and international government representatives.

The Unreal Campaign aims to educate youth on the value of trademarks and importance of buying genuine products. Unreal sponsors will help support Unreal’s awareness activities at INTA’s Hong Kong Annual Meeting, development of digital content—such as video blogs—to target information to teens and organization of student engagement session events to maximize outreach. Unreal sponsors will also be recognized by IP professionals, government representatives and the academic community for their commitment to facilitating education on IP rights.

The Unreal Campaign has reached more than 800 high school students and educators in the United States since launching in May 2012. 

Unreal at INTA Annual Meeting in Hong Kong
The Unreal Campaign will be partnering with the Intellectual Property Department of the Government of the Hong Kong Special Administrative Region to host a student engagement session on Tuesday, May 13 to educate students about trademarks and counterfeiting. Approximately 100 students are expected at the session, which is designed for in-depth discussion and presentations about trademarks and counterfeiting. Students will hear from trademark experts and government authorities.

Sponsor benefits

  • Recognition in Unreal communications, digital and print collaterals, presentations, websites, social media and videos targeted at youth and members.
  • Priority for opportunities to engage with students via speaking opportunities, social media exposure, among other channels.
  • Free registration at INTA Conferences in 2014! (pending sponsor level)

Contacts: Candice Li, External Relations Manager, Anticounterfeiting ( and Paula Lee, Manager, Exhibitions & Sponsorship (