Policy and Advocacy
Unreal Campaign

About Unreal

The Unreal Campaign is INTA’s consumer awareness program that aims to educate high school students (14-18 year olds) about the dangers of counterfeiting and importance of trademarks. Unreal is a multi-year initiative that will outreach to teens through online activities and direct school engagement.

Unreal Timeline

May 29, 2014  Unreal hosts 3rd New York Student Engagement Session in INTA's New York office.
May 13, 2014 Hong Kong Intellectual Property Department leads first foreign language Student Engagement Session at INTA's 2014 Annual Meeting in Hong Kong.
May 8, 2014 Unreal's new video series launches on YouTube.
May 7, 2014 Unreal partners with Kilpatrick Townsend & Stockton LLP to run a Student Engagement Session in Atlanta, GA.
May 3–6, 2014 Unreal visits the DECA International Career Development Conference in Atlanta, GA.
April 17, 2014 The Unreal Campaign Instagram profile goes live.
March 6, 2014 Unreal holds Student Engagement Session in New York, NY at INTA offices
November 16, 2013 Unreal holds a student session in New York, NY to DECA students in its New York office.
November 15, 2013     Unreal conducts a student session in Miami, FL.
October 2, 2013  INTA hosts another student engagement session in Chicago, IL in conjunction with the 2013 Branding & Social Media Conference.
May 7, 2013 INTA directs an Unreal Student Engagement Session at its 2013 Annual Meeting in Dallas, TX.

Contact Us

Email Unreal at




INTA volunteers help educate teens on dangers of counterfeits.

INTA, along with Street Law, Inc. and the Constitutional Rights Foundation (CRF), have partnered to bring the Unreal Campaign, an initiative to educate teenagers about trademarks and anticounterfeiting, into high school classrooms throughout the United States. Through this exciting Unreal Campaign Student Outreach Program, INTA volunteers were paired with classroom teachers to administer trademark-related curriculum, developed by Street Law, CRF, and INTA members.

We would like to thank the members that have volunteered to teach the over 1,000 students to date!

The campaign will continue in the fall when school is back in session, so please keep an eye out for notifications in September if you would like to join the Unreal Campaign’s volunteer efforts in the next school year.

Further questions about volunteering for the Unreal Campaign should be directed to Maysa Razavi at

Sponsorship opportunities for 2014!

View the complete Sponsorship Package here.

The Unreal Campaign aims to educate youth on the value of trademarks and importance of buying genuine products. It is made possible due to our generous corporate sponsors. With their help the Unreal campaign has held educational sessions for over 1,000 students across the globe and engaged countless more online. Sponsorships allow the Unreal Campaign to continue to hold more Student Engagement Sessions every year around the world and expand our online presence. Unreal sponsors are recognized by IP professionals, government representatives and the academic community for their commitment to facilitating education on IP rights.

The Unreal Campaign has reached more than 800 high school students and educators in the United States since launching in May 2012. 

Sponsor benefits

  • Recognition in Unreal communications, digital and print collaterals, presentations, websites, social media and videos targeted at youth and members.
  • Priority for opportunities to engage with students via speaking opportunities, social media exposure, among other channels.
  • Free registration at INTA Conferences in 2014! (pending sponsor level)
Contacts: Candice Li, External Relations Manager, Anticounterfeiting ( and Paula Lee, Manager, Exhibitions & Sponsorship (

The Unreal Campaign's annual sponsors for 2014 are: