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About Unreal

The Unreal Campaign is INTA’s consumer awareness program that aims to educate high school students (14-18 year olds) about the dangers of counterfeiting and importance of trademarks. Unreal is a multi-year initiative that will outreach to teens through online activities and direct school engagement.

Unreal Timeline

April 26, 2012: Unreal’s Twitter page and Facebook page go live on World IP Day.

May 8, 2012: INTA officially launches Unreal Campaign at INTA Annual Meeting and invites local D.C. students to the event. Approximately 90 students from four schools attended.

May 15, 2012: Unreal activates its YouTube page and posts its first video.

August 20, 2012: Unreal announces partnership with Street Law.

August 25, 2012: Unreal Visits Roosevelt Field Mall in Garden City, NY.

September 14-16, 2012: Unreal videos are played at the NASCAR Geico 400 Race in Chicago, IL.

September 17, 2012: Unreal creates its Pinterest page.

September 19, 2012: Unreal engages with teens in Union Square in New York City.

October 19-20, 2012: Unreal exhibits at the 2012 National Trademark Expo at the USPTO in Alexandria, VA.

November 5, 2012: Unreal launches its website (www.unrealcampaign.com) and its first video blog.

November 10, 2012: Unreal engages with teens in Winter Park while at the INTA Leadership Meeting in Orlando, FL.
 
February 5, 2013: Unreal launches Unreal Campaign Student Outreach Program, INTA’s partnership with Street Law, Inc. and Constitutional Rights Foundation (CRF) to bring Unreal into high school classrooms throughout the United States.

Contact Us

Email Unreal at unreal@inta.org.

 

       

INTA volunteers help educate teens on dangers of counterfeits.

INTA, along with Street Law, Inc. and the Constitutional Rights Foundation (CRF), have partnered to bring the Unreal Campaign, an initiative to educate teenagers about trademarks and anticounterfeiting, into high school classrooms throughout the United States. This spring through this exciting Unreal Campaign Student Outreach Program, INTA volunteers were paired with classroom teachers to administer trademark-related curriculum, developed by Street Law, CRF, and INTA members.

We would like to recognize the members who have visited classrooms to date, so tell us about your experience by clicking the Feedback button. We’ll share it with INTA network.

      

The campaign will continue in the fall when school is back in session, so please keep an eye out for notifications in September if you would like to join the Unreal Campaign’s volunteer efforts in the next school year!

Further questions about volunteering for the Unreal Campaign should be directed to Maysa Razavi at mrazavi@inta.org.

The Unreal Campaign will host its second annual student engagement program at INTA’s Annual Meeting.

Students from local Dallas high schools will attend and receive hands-on education about counterfeiting issues and their harmful impact on society and public health. Students will hear from guest speakers including representatives from brand owners and law enforcement and the program will also include an interactive demonstration using genuine and fake items donated by INTA members. Please contact Sharon Aguayo at saguayo@inta.org if you wish to attend or have questions.


We thank the following sponsors for their support and contribution!!


SILVER SPONSOR

20th Century Fox Film

One of the world's largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.www.foxmovies.com





BRONZE SPONSORS

Gucci

Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewelery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (429 as of December 2012) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchisees, and selected department and specialty stores. For more information about Gucci, please visit www.gucci.com


WellPoint

At WellPoint, we have more than 36 million people in our affiliated health plans, and nearly 67 million people served through our subsidiaries. As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. WellPoint also serves customers throughout the country as UniCare and in certain markets through our Amerigroup and CareMore subsidiaries. Our 1-800 CONTACTS, Inc. subsidiary offers customers online sales of contact lenses, eyeglasses and other ocular products. Additional information about WellPoint is available at www.wellpoint.com