Policy and Advocacy
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Policy and Advocacy
New Generic Top Level Domains (gTLDs)


In June 2011, ICANN (Internet Corporation for Assigned Names and Numbers) formally approved a plan to expand the number of new gTLDs in the domain name system. 

New gTLD Application Period began on January 12, 2012.

On June 13, 2012, ICANN published the list of applications for new gTLDs

Publication of the applications initiates ICANN’s 60-day public comment period and 7-month objection period as part of the public review process.

How will the new gTLDs affect you and your brands?

INTA Educational Program Materials

INTA Membership required.  INTA Members log in on upper right corner of this page.

Protecting Your Trademark in Internationalized Domain Names (IDNs) and New gTLDs (September 2013 webcast)

Brand Strategies in Cyberspace (2013 Annual Meeting) 

Do We Have Launch—Assessment of the New gTLD Program (2013 Annual Meeting) 

Brand Registry Group (2013 Annual Meeting) 

New gTLDs—The View of Governments, Government Agencies and NGOs (2013 Internet Conference)

Overview of New gTLDs: the Objection Period" (2012 webcast)
     Responses to Questions from INTA webcast "Overview of New gTLDs: The Objection Period"

INTA Bulletin Articles

ICANN Adopts GAC Advice on Whois, Security Enhancements (Vol. 68 No. 14 - August 1, 2013)

Trademark Clearinghouse Opened—But Is the Red Carpet Really Rolled Out? (Vol. 68 No. 11 - June 15, 2013)

Latest on New gTLDs: Comments Needed on GAC Advice, Registrar Accreditation Agreement (Vol. 68 No. 10 - June 1, 2013)

Association Helps to Secure Trademark Clearinghouse Enhancements (Vol. 68 No. 10 - June 1, 2013)

New gTLDs: Launch of Trademark Clearinghouse and Other Milestones (Vol. 68 No. 6 - March 15, 2013)

Brand Owners Prepare for Launch of New gTLDs (Vol. 66 No. 14 - August 1, 2011)

“To TLD or Not to TLD, That Is the Question” (Vol. 65 No. 19 - November 1, 2010)

Trademark Clearinghouse

The Trademark Clearinghouse (TMCH) is a database repository for verified trademark rights information, integrated into ICANN’s new gTLD program. The TMCH will serve as platform to support the Sunrise and Trademark Claims rights protection mechanisms applicable in all new gTLDs.

ICANN Resources

New gTLD Portal

New gTLD Timeline 

Updated gTLD Applicant Guidebook and Applicant Guidebook Supplemental Notes

New gTLD Fact Sheets


Reference Materials for Applicants

New gTLD Applicant Support Program

WIPO Resources

WIPO New gTLD Website

FAQ on “Legal Rights Objections under ICANN's New gTLD Program -- Filing a Legal Rights Objection at WIPO: What You Need To Know”

WIPO Information Concerning Objections

WIPO Center-produced summary of “Trademark Rights Protection Mechanisms for New gTLDs”

“WIPO Observations on New gTLD Dispute Resolution Mechanisms”


The Internet domain name system is constructed as a hierarchy. The domain space is divided into top-level domains (TLDs), with each TLD subdivided into second-level domains, and so on. Most TLDs with three or more characters, such as .com, .net, and .org, are referred to as generic TLDs, or gTLDs. There are currently 22 gTLDs.

Public policy deliberations over how to structure the top-level space of the Internet’s addressing system have been ongoing since the Internet became open for commercial use in the mid-1990s. In February 1998, the U.S. Government issued a Green Paper concerning proposed ways to improve technical management of the Internet Domain Name System.

The Green Paper proposed certain actions designed to privatize the management of Internet names and addresses, and proposed the addition of 5 new gTLDs to the domain name system.

 INTA's Response to the Green Paper

After receiving comments from INTA, among more than 650 other submissions on the Green Paper, the U.S. Department of Commerce issued a general statement of policy on the Management of Internet Names and Addresses later that year, known as the White Paper.

The White Paper called for the creation of a new, private, not-for-profit corporation responsible for coordinating specific DNS functions for the benefit of the Internet as a whole, and stated that the new corporation would be the most appropriate body to make decisions related to the introduction of new gTLDs, based on global input. This process led to the formation of the Internet Corporation for Assigned Names and Numbers (ICANN), which subsequently introduced a limited number of new gTLDs shortly following its formation, and again in 2004.

In June 2008, ICANN, the organization that manages the Internet's domain name system, began considering a plan to expand the number of new gTLDs in the domain name system. INTA and other stakeholders worked throughout the gTLD policy development process to ensure that the new system would provide adequate protection to trademarks.