CM20  Combating Counterfeit Goods: From Detection to Take-Down
Intermediate Level
Moscone Center West, Level 2, Rooms 2003–2007

An array of practical anticounterfeiting strategies and tactics, tailored for targeted brands and goods, will be presented. Speakers will share tips on how brand owners facing actual or threatened counterfeit products should form an anticounterfeiting team of their senior legal, finance, corporate relations, marketing, sales and design managers in cooperation with customs and law enforcement officials. Resources need to be committed to training team members in identifying and managing counterfeit goods in anticipation of both civil and criminal remedies. Other issues that are part of a well-managed, long-term anti-counterfeiting program will be discussed including: continued attention to supply chain integrity, building an arsenal of IP weapons in carefully selected geographic locations, applying timely, professional investigative techniques, establishing and maintaining relationships with government officials, active membership trade organizations, and forming coalitions with other brand owners (even competitors) in sharing information and seizure actions.

Moderator:

• F. David LaRiviere, LaRiviere, Grubman & Payne, LLP (United States)

Speakers:

• Edward J. Kelly, LaRiviere, Grubman & Payne, LLP (Thailand)
• Christina Alethea Morse, The Timberland Company (United States)
• David Tognotti, Monster Cable Products, Inc. (United States)

CM21  Women in Trademarks: Maximizing Your Career Success
All Levels
Moscone Center West, Level 2, Rooms 2002–2008

Join this panel of successful female intellectual property practitioners as they discuss tips for success and traps to avoid, including:

• Understanding the importance of an external client focus.
• Identifying and managing the stages of transition.
• Identifying champions and mentors.
• Becoming a team player and more than just a team member.
• Finding work-life balance.
• Highlighting behaviour to master that might not come naturally.
• Learning to take "pushy" as a compliment.

Moderator:

• Odette M. Gourley, Corrs Chambers Westgarth (Australia)

Speakers:

• Dale M. Cendali, Kirkland & Ellis LLP (United States)
• Nadine P. Flynn, Colgate-Palmolive Company (United States)

CM22  Trademark Legal Research Using INTA Online Resources
All Levels
Moscone Center West, Level 2, Room 2005

Busy trademark owners and practitioners often need easily accessible and accurate information on trademark law issues worldwide—whether in-depth discussions or quick facts. This session highlights electronic resources available on INTA's new website that let you resolve real-life problems, educate clients, or learn what you will need to know to meet the next challenge anywhere in the world. By the end of the session, you will have toured the major online resources, and will be ready to use them to enhance your practice.

Moderator:

• Melody L. Schottle, Exxon Mobil Corporation (United States)

Speakers:

• Rose Auslander, Carter Ledyard & Milburn LLP (United States)
• Catherine Mateu, Armengaud & Guerlain (France)
• Glenn Mitchell, TMP Worldwide Advertising & Communications, LLC (United States)

IM20  Industry Breakout—Insurance and Financial Services: Navigating Uncharted Waters in a Changing Regulatory Environment
Intermediate Level
Moscone Center West, Level 2, Room 2001

Certain unique challenges arise when utilizing trademarks in the insurance and financial services arena that do not apply, at least to the same degree, in other industries. Make a point to come to this session and you can expect to return to your “day job” with new thoughts and perspectives on the application of IP to your company's business. This panel will discuss several topics including:

• Is branding still relevant in financial services?
• The use of social media.
• Selling your products and services through varied sales channels.
• The impact of regulatory reforms on IP.
• The impact of proposed new gTLD’s on the insurance and financial services industry.

Moderator:

• Joseph R. “Casey” Mangan, Jr., Allstate Insurance Company (United States)

Speakers:

• Mitchell S. Bompey, Morgan Stanley (United States)
• Carrie A. Hefte, Wells Fargo & Company (United States)
• Robin McCue, Kirkland & Ellis LLP (United States)
• Heather Steinmeyer, WellPoint, Inc. (United States)

WM20  Workshop—Business and Legal Issues in Intellectual Property Licensing 
Intermediate Level
Moscone Center West, Level 2, Room 2016

This workshop will explore diverse business and legal issues that frequently present challenges in intellectual property license negotiations, with a focus on spotting the more conflict-ridden provisions and presenting best-practice solutions. Panelists will present various considerations to take into account from both the licensor and licensee perspectives and provide guidance for finding mutually satisfactory resolutions rather than simply agreeing to compromise positions. A primary focus will be on trademark licenses and, time permitting, the panel will touch on related copyright, music, talent and software considerations. 

Moderator:

• Miles Zvi, IGT (United States)

Speakers:

• Mark K. Evans, Smart & Biggar/ Fetherstonhaugh & Co. (Canada)
• Jeffrey Michel, WMS Gaming Inc. (United States)

CM50  Ethics: Social Media, Discovery and Privilege Issues
Advanced Level
Moscone Center West, Level 2, Rooms2002–2008
 
If a judge sends you a friend request, should you accept? If you don’t, do you jeopardize your client’s case? Social media plays an increasingly large role in the way we communicate, and has made it easy to gain access to information unintended for the general public. More and more, attorneys are grappling with the intricacies of how and when this information may be accessed and discovered inthe context of ongoing litigation, in decisions about how to manage their own legal relationships, and in advising clients on employment issues relating to social media. This panel will explore recent updates in the law relating to the ethical use of social media in the practice of law and discuss practices that ensure admissible discovery without lowering the ethical bar.

Moderator:

• Tsan Abrahamson, Cobalt LLP (United States)

Speakers:

• Maki Daijogo, Daijogo & Pedersen LLP (United States)
• Jimmy Nguyen, Wildman Harrold (United States) 
• Mark Owen, Harbottle & Lewis (United Kingdom)
• Andrea Rush, Heenan Blaikie (Canada)

CM51  TRIPS Multilateral Register for Geographical Indications for Wines and Spirits
Advanced Level
Moscone Center West, Level 2, Rooms 2003–2007

In 2001, the Doha Development Round of the World Trade Organization (WTO) negotiations mandated that its membership negotiate a multilateral system for notifying and registering geographical indications (GIs) for wines and spirits. In the ten years since, WTO members have been unable to agree on what form this multilateral register should take and how it should work, and three divergent proposals have already been submitted. Key government officials from Australia, Hong Kong, the United States and the World Trade Organization will discuss and debate their positions.

Issues to be addressed include:

• Registration of GIs among participating and non-participating members.
• Form of protection: presumption vs. voluntary GI database.
• Treatment of GIs that are generic in some countries.
• Administrative and financial costs for individual countries.
• Opposition or registration proceedings and who can object.
• INTA’s GI Multilateral Register Proposal.
• Extending GI registration beyond wines and spirits.

Stay until the end of the session for a sampling of numerous fine wines from various Northern California appellations, which is meant to highlight the issue of GIs.

Moderator:

• Scott Gerien, Dickenson Peatman & Fogarty (United States)

Speakers:

• Michael Arblaster, IP Australia (Australia)
• Peter K. F. Cheung, Deputy Director of Intellectual Property (Hong Kong SAR, China)
• Amy Cotton, United States Patent and Trademark Office (United States)
• Pedro Velasco Martins, European Commission (Belgium)  
• Thu-Lang Tran Wasescha, World Trade Organization (Switzerland)

IM50  Industry Breakout—From Luxury Goods to Sports to Gasoline: No License, No Problem
Intermediate Level
Moscone Center West, Level 2, Room 2014

In this changing economic climate, hear some practical advice and guidance on dealing with licensing regulation, antitrust considerations, franchise laws and business realities to craft the appropriate licensing structure for your business.

Moderator: 

• Dee Ann Weldon-Wilson, Exxon Mobil Corporation (United States)

Speakers:

• James H. Johnson, Sutherland, Asbill & Brennan LLP (United States)
• Stacey King, Richemont International Limited (United Kingdom)
• Alison Tan, The Procter & Gamble Company (United States)

WM50  Workshop—Strategic Personal Branding for Today’s Trademark Lawyer
Intermediate Level
Moscone Center West, Level 2, Room 2001

Your personal brand can be a terrific asset as you compete in an increasingly competitive legal economy. Whether you have developed your personal brand or you are just starting to define it, this workshop will be invaluable to in-house counsel, sole practitioners, multinational law firm lawyers, small and medium size law firm lawyers, law professors and government lawyers. You will be able to apply lessons learned to the rest of your time at the Annual Meeting.

• Understand, create and develop your authentic personal brand.
• Outline a practical plan for communicating your brand to the media and to clients.
• Identify the avenues available to use your brand to boost your client base.
• Practice telling your story to increase the strength of your personal brand.

Moderator:

• James M. McCarthy, McDonnell Boehnen Hulbert & Berghoff LLP (United States)

Speakers:

• Deborah Knupp, Akina Corporation (United States)
• David Krell, The Writing Guy (United States)
• Paul W. Reidl, Law Office of Paul W. Reidl (United States)

WM51 Workshop—Trademark Procedures at the Patent and Trademark Offices in the United States and Germany
All levels
Moscone Center West, Level 2, Room 2016

The economic relations between the European Union and the United States are based on a strong transatlantic partnership. As a result of the two countries long-standing relationship, trade relations between Germany and the U.S. have an unlimited potential.

Attendees will have the opportunity to gain valuable first-hand hints and tips on the registration and opposition procedures at the U.S. and German offices, including:

• Details about the registration process and the examination standards applied.
• The examination of relative grounds of refusal in initial examination and in opposition procedures.
• Questions of classification and the requirements which lists of goods and services must meet.

Moderator:

• Sharon Marsh, U.S. Patent & Trademark Office (United States)

Speakers:

• Deborah Cohn, U.S. Patent & Trademark Office (United States)
• Alexandra Dellmeier-Beschorner, LexDellmeier IP Law Firm (Germany)
• Wolfgang Feiler, Nycomed GmbH (Germany)
• Michael C. Moore, Mattel, Inc. (United States)
• Barbara Preißner, German Patent & Trademark Office (Germany)
• Kevin G. Smith, Sughrue Mion, PLLC (United States)