Programs and Events
Behind the Brand: Insider Perspective on Brand Management and Protection

Join your colleagues for a discussion about best practices and current challenges of brand management and protection in the Philippines. 

Thursday, November 26, 2015
2:30 pm–5:00 pm

Makati Shangri-La Hotel
Ayala Avenue corner Makati Avenue
Makati City 1200, Metro Manila

Get an inside look at how the Philippines’ leading companies in the banking, pharmaceutical, and food and beverage industries are managing and protecting their brands in the local marketplace.

Legal professionals from Banco de Oro (BDO), United Laboratories, and San Miguel Corporation will provide their perspective based on their recent experiences in trademark protection and enforcement in the Philippines.

This roundtable provides an opportunity for in-house counsel to share their own experiences and the challenges they face in brand management and protection.  Outside counsel have the opportunity to gain first-hand knowledge from the actual experiences of in-house counsel, which will assist them in better serving their clients’ IP needs.

The roundtable will be conducted in English.

Host & Discussion Leader
Jan Ponce-Roxas
Federis & Associates Law Offices
Makati City, Philippines

Registration and Information
Admittance to the roundtable (which includes afternoon snacks and beverages) is $25 for INTA members and $50 for non-members

Please direct any questions to Jan Abigail Ponce at

Save the date for the Designs – Into the Future: Leveraging the Value of Design Rights as Key Protection & Enforcement Tools Conference in Singapore in 2016!

This conference is jointly hosted by INTA and AIPPI. Registration will open on November 9, 2015. Be sure to secure your spot early!