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Programs and Events
Trademark Administrators Mini-Seminar in Singapore

Evolving Landscape of Trademarks and Brands in Asia

Registration for this event is closed.

Developed by the Trademark Administrators Committee specifically for Trademark Administrators (TMAs), Paralegals, and Junior Attorneys

This event is open to TMAs, Trademark Attorneys, and Practitioners. 

March 22, 2017

1:30 pm – 6:00 pm

Maxwell Chambers
Raffles Room
Level 3
32 Maxwell Road
Singapore 069115

Hosted by:

1:30 pm – 2:00 pm Registration and Coffee 
2:00 pm – 2:10 pm Welcome Address
2:10 pm – 2:30 pm

The Changing IP Landscape and the Evolution of IPOS

Speaker: DG Daren Tang, Chief Executive, Intellectual Property Office of Singapore (IPOS)

2:30 pm – 3:30 pm

How Corporations are addressing the brand challenges in Asia?

Speaker: Ms. Gladys Chun, Legal Counsel, LAZADA Group

The Practitioner’s Response – a proposed IP Strategy for Asia.

A multi-country approach to protecting brands – from ecommerce/domain name and website concerns to understanding trademark portfolios.

Speaker: Ms.  Audrey Yap, Managing Partner, Yusarn Audrey

3:30 pm – 4:00 pm Networking Break
4:00 pm – 5:00 pm The Brotzeit Brand Journey

Speaker: Mr. Malcolm Chao, VP Franchise Operations and Development, Brotzeit Pte Ltd.

IP Infringement and Enforcement (Singapore Perspective)

Speaker: Mr. Darrell Low, Partner & HOD, Dispute Resolution, Yusarn Audrey

Asian Companies Entering Europe – Avoiding the Trade Show Trap
Tips to Avoid Tripping Over IP and Encountering Litigation

Speaker: Dr. Philipe Kutschke, Partner, Bardehle Pagenberg

5:00 pm – 5:45 pm

Panel Discussion
Changes in Law: What You Need to Know in 2017

Moderator: Mr. Chiew Yu Sarn
Co-Founding Partner & HOD, Corporate & Commercial, Yusarn Audrey

Mr. Steve Yu, Managing Partner, Armstrong Teasdale

Mr. Tomoya Kurokawa, Vice President, Soei Patent & Law Firm

Mr. Denis Croze, Director WIPO-Singapore 

5:45 pm – 6:00 pm Q&A

Speaker Bios

Additional Information

How do I register for the mini-seminar?

Registration is possible only through the INTA website. After having successfully registered you will receive a confirmation receipt by email from INTA. Non-members should create a new non-member account through

Is there a registration fee to attend?

There is no registration fee to attend.

Please register by March 20, 2017.

CPD Accreditation
3 Public CPD points
Practice area: Intellectual Property
Training level: Intermediate

Attendance Policy:
Participants who wish to claim CPD Points are reminded that they must comply strictly with the Attendance Policy set out in the CPD Guidelines. This includes signing in on arrival and signing out at the conclusion of the activity in the manner required by the organiser, and not being absent from the entire activity for more than 15 minutes. Participants who do not comply with the Attendance Policy will not be able to obtain CPD Points for attending the activity.

Please refer to for more information.