Programs and Events
Trademark Law and Its Challenges in 2011


The McCarthy Institute and Microsoft Corporation are pleased to announce their second joint symposium on the most pressing issues in trademark law facing brand owners, trademark attorneys and public policy makers in the current global economy. This year, the conference will take place at Microsoft's Global Headquarters in Redmond, Washington, on February 3.

The conference will feature keynote addresses by J. Thomas McCarthy, author of the world-renowned multi-volume treatise on trademarks and unfair competition; Horacio Gutierrez, Microsoft's Corporate Vice President and Deputy General Counsel for Intellectual Property and Licensing, and Judge Xiangjun Kong, Chief Justice of the Chinese Supreme Court for Intellectual Property. Additionally, the conference will include panels on keyword advertising, dilution and famous mark protection, Chinese trademark law, and the planned roll out of new top level generic domain names by ICANN, the Internet Corporation for Assigned Names and Numbers. The conference will feature panelists from the in-house legal departments at many large brand owners, including Starbucks and Richemont.

In addition, we are pleased to welcome as new sponsors this year, International Trademark Association (INTA), MarkMonitor; the U.S.-based, international law firms of: Drinker, Biddle & Reath and Perkins Coie; and the China-based, international law firms of: Jun He and Unitalen. We extend our special thanks to Alan C. Drewsen, Executive Director of INTA, for INTA's assistance with this event.

For more information and to pre-register, visit the McCarthy Institute website.  

We look forward to seeing you in Redmond!

—Russ Pangborn and David Franklyn

  • Trademarks in China—May a Billion Brands Bloom
  • ICANN and the new Wild, Wild West of the Internet
  • Luncheon Keynote Address–IP in the Cloud
  • Trademarks as Search Engine Keywords—What Do Consumers Really Want?
  • Dilution: Big Rights for Big Brands
  • Concluding Keynote Address—When Should Trademark Owners Threaten Suit?
Live Webcast will be available at: