Internships provide the perfect opportunity to gain a new and better understanding of trademark law in different jurisdictions.

The potential opportunities for support professionals in the trademark field are varied. While many may start as legal secretaries, docketing coordinators, trademark agents, licensing agents or paralegals, today trademark administrators hold positions such as a senior manager in a Fortune 500 company or a general manager in a legal department.

The protection of brand names, logos, designs and trade dress of goods and services is one of the most popular and growing practice areas in the field of intellectual property law. Trademark Attorneys regularly see the brands they work with – marks they personally have helped to evaluate and protect – online, in stores, on billboards.

Most people freely admit their dislike for job interviewing. Fortunately, job interviewing amounts to only a very small amount of time in any career. Even the best trademark professionals can always use some tips to refine their interviewing skills.

What makes someone decide to pursue a career in intellectual property? In particular, what makes a student decide to work in trademark law?

Many trademark practitioners have taken the career path from a law firm to a corporation. But not many people are familiar with the reverse route—moving from an in-house counsel position back to a law firm.

Trademark professionals, like lawyers in other fields, need to develop and maintain business to progress in their careers. Very often, it is in-house counsel who evaluate the performance of outside trademark professionals and determine whether to engage new firms and trademark professionals.

There’s an old saying that “a good lawyer is a busy lawyer.” True enough, but even the busiest trademark lawyers often take time to teach new professionals—whether attorneys, legal assistants or administrators—about how to protect and enforce trademarks.

Tips on starting a brand-protection program from scratch.