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News & Communications
Impact Study #1
Gen Z Insights: Brands and Counterfeit Products





Gen Z Insights: Brands and Counterfeit Products

INTA published this report in May 2019. This study explores the relationship between Gen Zers and brands and their attitudes and perceptions of counterfeit products and unpacks the importance of different practical and ethical considerations influencing Gen Z’s purchase of counterfeit products.

The following 11 reports, corresponding infographics, and translations are available:


 Comprehensive Global Report 
 
 Comprehensive Global Infographic 


 Argentina Report

 China Report

 India Report

 Indonesia Report

 Italy Report

 Japan Report

 Mexico Report

 Nigeria Report

 Russia Report

 United States Report

Watch the following video for an overview of Gen Z Insights: Brands and Counterfeit Products



Translations of the executive summary for the global report and certain country reports are available below.