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News & Communications
Impact Studies


INTA’s advocacy, resources and communications initiatives for our members depends on having accurate data. INTA’s Impact Studies Committee (ISC) commissions and coordinates research projects and studies on behalf of the Association. This section sets out the various studies that INTA has commissioned and published.

Completed studies are available at no cost. Simply provide your contact information to download a study. To learn more about INTA’s Impact Studies, contact ISC Staff Liaisons Sheila Francis ( and Renee Garrahan (

Published Studies

Gen Z Insights: Brands and Counterfeit Products
INTA published this report in May 2019. This study explores the relationship between Gen Zers and brands and their attitudes and perceptions of counterfeit products and unpacks the importance of different practical and ethical considerations influencing Gen Z’s purchase of counterfeit products.
The following 11 reports, corresponding infographics, and translations are available:

 Comprehensive Global Report 
 Comprehensive Global Infographic 

 Argentina Report

 China Report

 India Report

 Indonesia Report

 Italy Report

 Japan Report

 Mexico Report

 Nigeria Report

 Russia Report

 United States Report

Watch the following video for an overview of Gen Z Insights: Brands and Counterfeit Products

Translations of the executive summary for the global report and certain country reports are available below.
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