Updated, July 2015
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Famous and well-known trademarks generate a commercial magnetism of such exceptional power that protection of these marks requires an expansion of legal principles beyond the traditional concepts of trademark and unfair competition law. Famous and Well-Known Marks: An International Analysis
uniquely explores the rationale for and implementation of the protection of these exceptional trademarks. This benchmark work is an invaluable guide to the principles and practice of this evolving body of international law.
Principal Author and Editor
- International Recognition and Protection of Famous and Well-Known Marks in 18 Jurisdictions, with coverage of such topics as:
- Supranational Law
- The Criteria: When is a Mark “Famous” or “Well-Known”?
- Parameters of Famous and Well-Known Marks
- Protection of Famous and Well-Known Marks and the Element of Bad Faith
- Protection of Famous and Well-Known Marks on Non-Competing Goods
- Protection of Other Famous and Well-Known Indicators of Origin such as:
- Trade Dress
- Trade Names
- Geographical Indications
- State Emblems
- Public Figures and Celebrities
- Customs: Protection of Famous and Well-Known Marks at the Border
- Counterfeits: Protection of Famous and Well-Known Marks Against Piracy
- An Index Listing the Marks Covered in the Publication, Plus Useful Links and a Supplemental Resource of Famous Marks
Frederick W. Mostert, Richemont, London, United Kingdom
INTA gratefully acknowledges the efforts of all of the Contributing Authors
of this publication.
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