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Famous and Well-Known Marks





Updated, July 2015

Famous and Well-Known Marks: An International Analysis is an exclusive INTA member benefit. If your organization is a member of INTA, please use your username and password to login on the upper right corner of this screen. If you don't know your login information, or you would like to learn more about the benefits of joining INTA, please contact Member Services.




Famous and well-known trademarks generate a commercial magnetism of such exceptional power that protection of these marks requires an expansion of legal principles beyond the traditional concepts of trademark and unfair competition law. Famous and Well-Known Marks: An International Analysis uniquely explores the rationale for and implementation of the protection of these exceptional trademarks. This benchmark work is an invaluable guide to the principles and practice of this evolving body of international law.


Content Highlights
  • International Recognition and Protection of Famous and Well-Known Marks in 18 Jurisdictions, with coverage of such topics as:
    • Supranational Law
    • The Criteria: When is a Mark “Famous” or “Well-Known”?
    • Parameters of Famous and Well-Known Marks
    • Protection of Famous and Well-Known Marks and the Element of Bad Faith
    • Protection of Famous and Well-Known Marks on Non-Competing Goods
    • Remedies
  • Protection of Other Famous and Well-Known Indicators of Origin such as:
    • Trade Dress
    • Trade Names
    • Geographical Indications
    • State Emblems
    • Public Figures and Celebrities
  • Customs: Protection of Famous and Well-Known Marks at the Border
  • Counterfeits: Protection of Famous and Well-Known Marks Against Piracy
  • An Index Listing the Marks Covered in the Publication, Plus Useful Links and a Supplemental Resource of Famous Marks

Principal Author and Editor
Frederick W. Mostert, Richemont, London, United Kingdom


INTA gratefully acknowledges the efforts of all of the  Contributing Authors of this publication.


View the full  Table of Contents.