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October 28
Unreal Participates in the USPTO National Trademark Expo

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Last week, INTA staff members Maysa Razavi and Sacha Colquhoun traveled to the United States Patent and Trademark Office (USPTO) in Alexandria, Virginia to represent the Unreal Campaign at the 2014 National Trademark Expo.
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The National Trademark Expo is an annual event held by the USPTO to educate the public about the important role that trademarks and other marks play in our society and the global marketplace. Speakers at the Opening Ceremony included the newly appointed USPTO Director Michelle Lee (pictured left); Debbie Cohn, Commissioner for Trademarks; Alexandria Mayor, William D. Euille; Mark Elliot, Executive Vice President of the U.S. Chamber of Commerce’s Global Intellectual Property Center; and keynote speaker, actor and speaker Anson Williams.

The event attracts thousands of visitors every year. INTA engaged the public through its Unreal Campaign Exhibit of counterfeit and genuine items ranging from apparel to toys to electronics. INTA’s United States Chief Representative David E. Warr also stopped by to help out for a couple of hours. Visitors were able to see the differences between the genuine and counterfeit articles as well as learn of the harms of counterfeiting.

The Unreal Campaign joined over forty exhibitors including INTA members Canon U.S.A., Inc.; Caterpillar; The Hershey Company; Idaho Potato Commission; the LEGO Group; Microsoft; Volcom, Inc.; and United Parcel Service of America Inc.  INTA has participated is this event since its inception in 2008.

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