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March 04
INTA’s Unreal Campaign Arrives in the Eternal City

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On February 22, 2016, INTA’s Unreal Campaign visited the Ennio Quirino Visconti high school in Rome, for the first Student Engagement Session in Italy since the campaign’s launch in 2012.

In the eighteenth-century school’s magnificent Aula Magna, its great hall, approximately 150 students and teachers enjoyed an interactive presentation, in English, delivered by Laurence Morel-Chevillet, IP & Brand Protection Senior Manager at Bulgari, and Peter McAleese, Trademark Attorney and Partner at Akran Intellectual Property. The speakers were introduced by Lorenzo Litta, Of Counsel at Società Italiana Brevetti and a member of INTA’s Unreal Campaign Committee, who organized the event with the collaboration of Andrea Klein, Trademark Attorney and Partner at Akran Intellectual Property, and Professor Laura Di Iorio of the hosting high school.

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During the presentation, the enthusiastic students viewed the winning entry from the Unreal Campaign’s short video competition, which was held at Rome’s Luiss University in November 2015. Students also enjoyed viewing and comparing real and unreal products and voted for which products they thought were real and which were counterfeits. 

The participants each received an INTA UNREAL–branded set of earphones as a memento of their experience. At the end of the session, many students came forward to engage in further discussion with the speakers about their work to combat counterfeits.


For more information on the Unreal Campaign, please contact Laura Heery at lheery@inta.org. 


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