May 19
INTA Launches Unreal Campaign in Canada

This article was co-authored by David S. Lipkus (Kestenberk Siegal Lipkus LLP). 

The Unreal Campaign officially launched in Canada! Two events held in May of 2016 reached over 100 students. 

On May 5, 2016, Louis-Riel Secondary School in Ottawa hosted its first INTA Unreal Campaign Student Engagement Session in Canada. The approximately 50 students who attended the session showed enthusiastic interest in the topic of counterfeiting.   

CanadaUnreal_Blog_051916_2.jpgMarina Stipanac (Trademark Agent at Perley-Robertson, Hill & McDougall LLP), a member of INTA’s Unreal Campaign Committee, presented basic information about traditional and non-traditional trademarks and showed an engaging PowerPoint slide show about the campaign. Patricia Wheis (Corel Corporation) then addressed counterfeiting issues from the trademark owner’s prospective. Patricia spoke with students about the ever-increasing piracy issues that Corel Corporation has been dealing with for years, and she also showed the students examples of genuine and counterfeit software. Being able to see and examine genuine and counterfeit software packaging brought an element of reality to the presentation, and students showed great interest in seeing these tangible examples of counterfeits. 

On May 10, the Unreal Campaign visited Longfields-Davidson Heights Secondary School. David S. Lipkus (Kestenberg Siegal Lipkus LLP), 2014–2015 Chair of the Canada Subcommittee of the Anticounterfeiting Committee and a current Unreal Campaign Committee member, teamed up with Stuart Ash (Gowling WLG) to present the campaign’s anticounterfeiting message to over 60 students.  

CanadaUnreal_Blog_051916_3.jpgThe students were actively engaged during the entire presentation and had the chance to get an up-close and personal look at counterfeit versus genuine items. The students asked insightful questions, including how companies combat counterfeiting in Canada (and abroad), how to avoid buying fakes, and how brands license the use of their trademarks to third parties.  

Based on the level of students’ interest and enthusiasm, we believe this is the first of many Unreal Campaign presentations in Canada.

To learn more about the Unreal Campaign, please contact Laura Heery (Unreal Campaign Coordinator) at

Thank you to our Unreal Campaign Silver Sponsor, Tilleke & Gibbins. Are you interested in becoming a sponsor? Click here to learn more. 



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