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August 02
Video Interview: Building Africa with Brands Conference Co-Chairs

​In September, INTA will be hosting the Building Africa with Brands Conference in Cape Town, South Africa. INTA recently had the opportunity to interview the Conference Co-Chairs, Barry Gerber (Philip Morris International Management SA, Switzerland) and Brenda M. Wood Kahari (B.W. Kahari, Zimbabwe). In this video interview, Barry and Brenda discuss the Building Africa with Brands Conference program and share some of the reasons why trademark practitioners from around the world should attend. Watch the full video interview for a preview of the topics that will be discussed at this exciting event, including the particular challenges and opportunities of building brands in Africa. We hope to see everyone in Cape Town in September!​

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