November 09
Navigating the Digital Yellow Brick Road

This is the perfect time of year to plan for future business opportunities and create an achievable New Year’s resolution.

Start with opening your main website, where you market your trademark and related goods and services. Is it neutral to all customers within the EU? Are you using geo-blocking to limit access to your website’s content? You may have good reasons for such geographical restrictions, but the European Commission probably disagrees. So what can you do?

On the subject of the geographical scope of your online business, you may have noticed that the U.S. government has transferred governance of the Internet Assigned Numbers Authority (IANA) to ICANN. Could this change in stewardship improve your business possibilities online, depending on whether you’re based in Europe or the United States?

Going back to your website: you have a new idea how to identify good customers, and perhaps how to connect them to your other related goods and services. You’d like to send a message to their mobile phone when it’s time to remind them to reorder your product or service. For that you need to register their personal details, which involves a commitment to protecting their personal data. You also understand that your customers like your trademark and often Tweet about it using your trademark name. Is #yourtrademark good marketing, or a risk for de-generation? 

And what can you do to stop trademark and copyright infringement across the EU? Is there a single court that deals with everything, or do you have to spend time and money in all local jurisdictions?

The fast-paced and ever-changing digital world gives you fantastic opportunities, but also includes some risks. Improve your knowledge about what’s going on in the digital world. 

To be prepared and fully informed, please join us at INTA’s Digital World Conference: Navigating the Digital Yellow Brick Road! The time and place is December 1–2, 2016, in Brussels, Belgium.

Experts from all over the world will meet with you and share their experiences on topics such as:

  • The IANA transition and what it means for businesses in Europe and the rest of the world; 
  • Geographical indications on the Internet; 
  • How nontraditional trademarks fit into the digital world; 
  • Copyright and the digital agenda; 
  • How to take advantage of and protect your IP in the mobile economy; 
  • How to build successful online and digital advertising campaigns; 
  • Disruptive business models and technology; and 
  • Other related legal and business topics you need to understand to stay on top of and get the most out of the digital world.

I look forward to seeing you soon in Brussels. And remember, although the digital market brings with it a mix of risks and possibilities, don’t forget that!



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