November 25
The Unreal Campaign Educates Students in Argentina

On Friday, November 4, 2016, I participated in an INTA Unreal Campaign event at San Tarsicio School in the neighborhood of Recoleta in Buenos Aires, Argentina. San Tarsicio School is a middle through high Catholic school. I led the Unreal presentation before an audience consisting of 18 teenagers of 16–17 years old, the teacher, and the principal. During the hour-long presentation, we displayed the Spanish version of the presentation as well as three Unreal Campaign videos. 

Because the class was small, we had the chance to have a dynamic and participative discussion with the students. 

By the end of the event, the teenagers understood the concept of trademarks and counterfeit products and the consequences of buying counterfeit goods. The students were surprised—and quite interested—to learn about the possible dangerous consequences of counterfeit goods.  

Finally, we are convinced that the teenagers at the presentation became aware of the importance of buying real products—one of the main goals of our campaign!

To learn more about the Unreal Campaign, please visit our landing page. Thank you to the 2016 Campaign sposnors, Tilleke & Gibbins, for making these educational events possible. 



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