August 01
The Unreal Campaign Travels to Aruba!

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On Tuesday, June 6, 2017, Nicole Booi, founder of and attorney at Aanic Legal, presented INTA’s Unreal Campaign to local high school students at the Colegio Arubano in Oranjestad, Aruba. 

The purpose of the presentation was to educate the students on the value of trademarks and IP in general and to expand their awareness of counterfeit goods and the dangers thereof. 

Ms. Booi explained that luxury goods such as purses and bags are not the only goods that are being counterfeited but that other goods such as baby formula, medicines, and auto parts are also being counterfeited. These counterfeit goods are a serious threat to the public’s health and safety. 

The story behind these “fake goods” was also discussed. Not only are there financial links among counterfeiting, organized crime, and terrorism, but also the production and distribution of these fake goods often involves child labor, human trafficking, and poor working conditions.

The students learned a lot, but were upset that the danger of counterfeit products is much greater than they had realized.

At the end of the presentation, students viewed examples of counterfeit and genuine goods, all of which were on loan from the original stores and Customs Aruba.  

Colegio Arubano is the first school in Aruba and the Dutch Caribbean to have played host to the Unreal Campaign. Ms. Booi is confident that more schools in Aruba and the region will follow. 

The Unreal Campaign is INTA’s public awareness initiative designed to educate teenagers about the concept of intellectual property, the importance of trademarks, and the dangers of counterfeit products.

To learn more about the Unreal Campaign, please visit or contact Senior Coordinator, Communications Laura Heery at 

Thank you to our 2017 Campaign sponsors that help to make these events possible!
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Great blog psot

JC Darne on 8/3/2017 11:33 AM
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