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October 06
100 Members and Counting: Madrid System Welcomes Indonesia

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Matthew Forno, Senior Counsellor, Madrid Registry, Brands and Designs Sector, WIPO

Sally Khalil, Consultant, Madrid Registry, Brands and Designs Sector, WIPO

In a landmark moment in Madrid System history, the government of Indonesia deposited its instrument of accession to the Madrid Protocol with WIPO’s Director General, making Indonesia the 100th member of the Madrid Union. The Protocol will enter into force for Indonesia on January 2, 2018. 

Starting January 2, 2018, local brand owners in Indonesia will be able to file a single international application under the Madrid System to protect their marks in the territories of the System’s other members. Membership in the Madrid Union will offer Indonesian enterprises a straightforward path to new markets—including top export destinations such as the United States, the European Union, China, and Japan. 

Likewise, beginning early next year, foreign enterprises and brand owners will be able to use the Madrid System to seek trademark protection for their products and services in Indonesia, a leader in the global marketplace and one of the top-five fastest-growing G20 economies.

Indonesia is the eighth member of the Association of Southeast Asian Nations (ASEAN) to join the Madrid Union, a move that further reinforces ASEAN’s goal of promoting technology transfer throughout the region and stimulating innovation through strengthened IP-rights cooperation.

The deposit, made by H.E. Dr. Yasonna Laoly, Minister for Law and Human Rights, includes declarations under Article 5(2)(b) of the Protocol (extension of refusal period to 18 months) and Rule 20bis(6)(b) of the Common Regulations (recording of licenses in the International Register has no effect in Indonesia). 

With the accession of Indonesia, the Madrid Protocol becomes the fifth WIPO-administered treaty with 100 or more contracting parties (along with the WIPO Convention, the Paris Convention, the Berne Convention and the PCT). 

Protecting your Brand in Indonesia

Indonesia’s accession spotlights the Madrid System’s emergence as a key component of protecting marks internationally, offering a convenient and cost-effective solution for brand owners worldwide. 

If you’re interested in seeking protection for your trademark in Indonesia, use the Global Brand Database to browse over 870,000 marks currently registered in that market before you file an international application. And stay tuned—information about Indonesia’s trademark laws and practices will soon be available in the Member Profiles Database.

Are you the holder of an international registration? Use our online e-Subsequent Designation service and expand the scope of protection to include Indonesia’s vast consumer market. Then, track the status of your request with Madrid Monitor.

About the Madrid System

The Madrid System makes it possible for you to apply for trademark protection in up to 116 territories by filing a single international application with the national or regional IP office of a Madrid System member.

With the Madrid System, the process of multinational trademark registration is streamlined through a single application and management process.

Today, the Madrid Registry is focused on delivering a streamlined, customer-driven experience for users throughout the lifecycle of their mark with its evolving suite of e-services and online resources. Learn more or contact us

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