In the last three years, INTA has become increasingly engaged in economic research. In 2015, INTA began making inroads in this area, commissioning a study on the economic impact of trademark-intensive industries in five countries in Latin America—namely Chile, Colombia, Mexico, Panama, and Peru. Throughout 2016–2017, INTA, through the work of the newly formed Impact Studies Committee, commissioned and launched three other studies:
- Impact of Anticounterfeiting to Global Trade (February 2017);
- New gTLD Cost Impact Survey (June 2017); and
- The Economic Contribution of Trademark-Intensive Industries in Indonesia, Malaysia, the Philippines, Singapore, and Thailand (August 2017).
These studies and reports have provided valuable information that has assisted INTA in engagement with the global business, academics, and policy community globally. To download copies of these reports, at no additional cost, visit INTA’s Impact Studies’ page.
In May 2017, INTA launched its 2018–2021 Strategic Plan at the Annual Meeting in Barcelona, Spain. Reinforcing consumer trust is one of INTA’s three Strategic Directions. More specifically, this Strategic Plan envisages that one of the ways to reinforce consumer trust is through economic studies. This firmly entrenches INTA’s need and commitment to research.
In an effort to enhance and grow this strategic direction, INTA’s 2018–2019 Chair of the Impact Studies Committee, Phil Cox, and Sheila Francis, Director of Strategic Partnerships and Economic Research, attended the 2017 IP Statistics for Decision Makers (IPSDM) conference in November in Mexico City, Mexico. The conference was organized by the Organization for Economic Cooperation and Development (OECD) and the Mexican Institute of Industrial Property (IMPI), in cooperation with the United States Patent and Trademark Office and the Canadian Intellectual Property Office (CIPO).
As a first-timer at the IPSDM conference, INTA had the unique opportunity to dialogue with over 100 IP economists, academics, and the global research community about the crucial role of quantitative and qualitative data. Panel discussions focused on how data is driving organizational goals forward by guiding decision makers in diverse sectors. Further, candid discussions brought to light key information needs and possible shortcomings that participants were encouraged to consider in greater depth in 2018.
This conference also provided opportunities for IP offices to share information about current data sets and their use in strengthening of intellectual property frameworks. Other topics that were discussed at the conference included the following:
- IP and the digital transformation of economies and societies
- IP, big data, and artificial intelligence
- IP and Industry 4.0
- IP valuation and IP transactions
- IP and trade: The role of intellectual property in global value chains
- Trade secrets and IP
- IP bundles, strategic behaviors, and competition in global and digital markets
- The economic impact of IP system harmonization
- Patent policy optimization
INTA looks forward to continuing its participation in the IPDSM conference and plans to commission new studies on brand perception by young consumers, the impact of artificial intelligence on trademarks and the trademark profession, and other pressing issues in 2018 and beyond. For more information about INTA’s impact studies and research projects, contact Sheila Francis at email@example.com.