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April 15
Unreal is in Atlanta and Hong Kong this May

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​May is going to be a busy month for the Unreal Campaign. First we will travel to Atlanta Georgia to participate in an international career conference and to host some local high schoolers at Student Engagement Session. Then we take the campaign overseas for the first time, bringing the Unreal message to Hong Kong for the 2014 Annual Meeting.

From May 3-6 we will be set up in the Exhibition Hall (booth #607) of the DECA International Career Development Conference. An estimated 16,000 high school students and business professionals from around the world will come together the DECA conference, providing the Unreal Campaign with an excellent opportunity to spread the anticounterfieitng message. On May 7 we will move to the Altanta offices of Kilpatrick Townsend & Stockton LLP to host a Student Engagement Session. Around 50 local high school students from KIPP Atlanta Collegiate H.S. will learn about intellectual property and anticounterfeiting from local law enforcement officers and brand owners.

Then it’s off to Hong Kong for what will not only be our first Student Engagement Session outside of the United States but our first in a foreign language! INTA is partnering with the Hong Kong Intellectual Property Department to bring the Unreal Campaign to Hong Kong youth. This will be the Unreal Campaign’s third annual student engagement session at an INTA Annual Meeting.

Over 100 youth between the ages of 14 and 21 will hear from guest speakers about counterfeiting issues and counterfeit products’ harmful impact on society and public health, and take part in interactive activities.

This session will be conducted in Cantonese and take place on Tuesday, May 13 from 4:30 pm – 6:45 pm. This program is designed for high school students; however, INTA will reserve a small section of the room for interested INTA observers. Please contact Sharon Aguayo at saguayo@inta.org if you wish to attend or have questions.

The Unreal Campaign is an INTA-sponsored initiative to raise awareness of the harms of counterfeiting and the value of trademarks to teens. For more information, visit Unreal or the campaign’s website targeted at teens.To learn more about how you and your organization can support the Unreal Campaign or to join us at our upcoming events in Atlanta or Hong Kong, please contact Sharon Aguayo on saguayo@inta.org.

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