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February 15, 2014 Vol. 69 No. 4 Back to Bulletin Main Page

Volunteer Spotlight: James Luo

James Luo is the Managing Director of Lawjay Partners in Beijing, China, where he was recently named a “Top Ten IP Lawyer in Beijing” by the Beijing Bar Association. James majored in English in college, and he holds numerous advanced degrees in IP law, including an LL.B. from Renmin University of China and an LL.M. from King’s College London, the University of London, where he also served as a visiting scholar. More recently, in 2004, he did postgraduate research in IP law at Franklin Pierce Law Center in Concord, New Hampshire, USA.

James’s practice involves litigation in several fields, including trademark, copyright, software and unfair competition law. His favorite area of practice, however, is criminal enforcement against counterfeiters.

Active in INTA since 2007, James chaired the China Subcommittee of INTA’s Anticounterfeiting Committee in 2010–2011. During his tenure James developed many enduring personal relationships with fellow subcommittee members. In addition to these, he feels that the most important and most gratifying aspect of his committee work with INTA was the securing of an amendment of China’s Trademark Law that will increase maximum statutory damages to RMB 3 million from the previous limit of RMB 500,000, effective May 2014.

The most important issue facing most INTA members is, James feels, enforcement of their marks in China. He hopes that the Association will soon take up a comparative study of OEM liability in the United States, China and other countries.

James’s favorite trademark is COCA-COLA, /可口可乐, not just because he likes the way the beverage tastes but also because “the Chinese character trademark for Coca-Cola perfectly matches COCA-COLA phonetically and implies that the product is good-tasting.”

Outside of work, James’s interests include tennis and ice skating. He plans to take up golf soon. When he is not participating in one of these sports, he likes to catch up with his friends at a local pub.

Although every effort has been made to verify the accuracy of items in the INTA Bulletin, readers are urged to check independently on matters of specific concern or interest.

© 2014 International Trademark Association