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2012 Leadership Meeting
Program


 

On Tuesday, November 6, the United States will hold Presidential and Congressional elections.  This is the first day of the Leadership Meeting. Following is information on how to request an absentee ballot in your state: http://www.canivote.org.
 

 Tuesday, November 6

 
5:00 pm–7:00 pm 
Conference Registration and Information Desk

Stop by to pick up your badge before you head to the Welcome Reception.

6:00 pm–7:00 pm

Welcome Reception     

Join us at the Welcome Reception for cocktails and a chance to catch up with colleagues and other volunteers.

 

 Wednesday, November 7

 
8:30 am–9:00 am 
Annual Meeting of Members
9:00 am–4:00 pm
Board of Directors Meeting
9:00 am–6:30 pm
Conference Registration and Information Desk
12:15 pm–1:45 pm

Association and Committee Leadership Luncheon
    

By invitation only to current Officers, Counsel, Board of Directors, Committee Chairs, Committee Vice Chairs, Subcommittee Chairs, Project Team Leaders, Past Presidents, Past Counsel and Staff Liaisons.

2:00 pm–5:30 pm

Leadership Academy
Open to all attendees, and attendance is strongly encouraged.

Working Globally: Enhancing Remote Team Effectiveness

Test your leadership knowledge in this highly interactive and much anticipated keynote by Robert D. Scott.

Join fellow INTA Leadership Meeting attendees for an enjoyable networking and learning experience, featuring a keynote address tailored specifically for the needs of INTA member volunteers.

This new new-and-improved Leadership Academy format will begin with a game show activity to test attendees’ knowledge of leadership, and will be followed by an interactive keynote presentation entitled “Working Globally: Enhancing Remote Team Effectiveness,” by Robert D. Scott. Robert D. Scott is Director of the Center for Engineering Diversity & Outreach at the University of Michigan College of Engineering and retired Vice President of Information Technology & Global Business Services at Proctor & Gamble.

Many INTA committees and subcommittees work as global remote teams. This is a double challenge: how do you work effectively as a team when there are inherent cultural barriers to communication compounded by working remotely with little or no face-to-face interaction? Successful team leadership in one cultural context may appear ineffectual in another because of culturally-based assumptions and expectations. Roles and responsibilities of team members vary based on corporate culture, and local cultural preferences and orientations.

Planned and implemented by INTA’s Leadership Development Committee (LDC), this fun and engaging session will provide global team leaders with helpful knowledge, mindsets and skills for more effective multicultural teamwork. Participants will experience how culture impacts the team process and discuss effective practices for participating in global teams. Practical tools will be provided to enhance how teams work together for the balance of the Leadership Meeting, and beyond.

Speaker

5:00 pm–6:00 pm
Committee Meetings
6:00 pm–7:30 pm
Networking Reception
 

 Thursday, November 8

 
7:30 am–6:00 pm 
Conference Registration and Information Desk
8:00 am–10:00 am
Continental Breakfast         
This breakfast is for those not participating in breakfast committee meetings.
8:00 am–10:00 am
Breakfast Committee Meetings
Breakfast will be served.
10:00 am–5:00 pm
Membership Renewal Desk      
INTA staff will be available to accept renewal payments and answer any renewal-related questions.
10:10 am–11:10 am

President’s Welcome and Awards Ceremony

Join us as INTA Executive Director Alan Drewsen presents the state of the Association and INTA President Gregg Marrazzo sums up his Presidential year and presents the President’s Award and Volunteer Service Awards. The President’s Award recognizes exceptional INTA participants who, over the course of a career in trademark law, have made an outstanding contribution to the law and to the advancement of the Association. The Volunteer Service Awards are given to individuals who have provided exemplary volunteer service to INTA during the past year in the advancement of trademark law, committee objectives, pro bono services and the Association.

Welcome Address

  • Alan C. Drewsen, International Trademark Association (United States)

President’s Report and Awards Presentation

  • Gregg Marrazzo, The Estée Lauder Companies (United States)

 

10:30 am–12:30 pm
Committee Meetings
11:15 am–11:30 am
Coffee and Networking Break
11:30 am –11:35 am

Welcome and Program Introduction 

Program Co-Chairs:

  • Paul D. McGrady, Jr., Winston & Strawn LLP (United States)
  • Rick McMurtry, Turner Broadcasting System, Inc. (United States)
11:35 am–12:35 pm

GENERAL SESSION I    
       
New gTLD Strategies: The Mad Hatter’s Tea Party

What’s next after the “Big Reveal?” The curtain has been lifted, and now every brand owner needs to focus on new gTLD strategies. This session will provide the opportunity to hear from major brand owners as they discuss how they are planning to operate in this game-changing environment.   

To ensure up-to-the minute information, topics to be discussed will be finalized closer to the meeting, but speakers will address:

  • How will the new gTLDs anticipatorily change users’ behavior?
  • What can be learned from who applied and for what gTLDs?

Moderator:

  • Ellen B. Shankman, Ellen Shankman & Associates (Israel) 

Speakers:

  • Andrew Abrams, Google (United States)
  • Sarah B. Deutsch, Verizon Communications (United States)
  • Jonathon Nevett, Donuts Inc. (United States)
12:45 pm–2:45 pm
General Luncheon
This lunch is for those not participating in luncheon committee meetings.
12:45 pm–2:45 pm
Luncheon Committee Meetings
Lunch will be served
1:45 pm–3:45 pm
Committee Meetings 
3:00 pm–4:00 pm 

GENERAL SESSION II   

The Circle of Strife: Takedown Procedures and Social Media Issues

Have you ever felt as though your trademark problems in social media platforms are never-ending?  This panel of experienced practitioners will compare strategies that take action against unauthorized trademarks on user-generated sites, hosted sites, auction sites and social networking sites.
    
Topics to be covered include:

  • Evolution of the Uniform Domain-Name Dispute-Resolution Policy (UDRP) and the developments of new alternatives.
  • Expansion to social media. The speakers will compare and contrast the terms and conditions of different social media providers.  Do they vary in different jurisdictions?  How quickly can social media companies act?

Moderator:

  • Ken Hamilton, Spruson & Ferguson (Australia) 

Speakers:

  • Sally M. Abel, Fenwick & West LLP (United States)  
  • Emily F. Burns, Google (United States)
  • Allison Tan, The Procter & Gamble Company (United States)
4:00 pm–6:00 pm 
Committee Meetings
6:00 pm–7:30 pm 

INTA Political Action Committee (PAC) Reception
  
By invitation only to non-corporate INTA members whom are U.S. citizens or permanent residents.
   
Show your support for the International Trademark Association Political Action Committee (PAC) by attending this reception. The requested minimum contribution of US $200 for this event will be used to support the campaigns of U.S. federal candidates identified by the INTA PAC Board as having shared interests with the trademark community. INTA accepts both personal checks and those drafted from non-corporate INTA member firm accounts. All checks shall be made payable to INTA PAC. All major credit cards are also accepted.

Only non-corporate, non-reimbursed contributions to INTA PAC will be accepted. Contributions to INTA PAC are not deductible for income tax purposes.

6:00 pm–7:30 pm
Publications Cocktail Reception      
By invitation only
 

 Friday, November 9

 
7:30 am–4:00 pm 
Conference Registration and Information Desk
8:00 am–10:00 am
Continental Breakfast         
This breakfast is for those not participating in breakfast committee meetings.

SCOOBY-DOO and all related characters and elements are trademarks of ©Hanna-Barbera.

8:00 am–10:00 am
Breakfast Committee Meetings
Breakfast will be served.
10:00 am–5:00 pm
Membership Renewal Desk     
INTA staff will be available to accept renewal payments and answer any renewal-related questions.
10:10 am–10:15 am

Program Introduction    
  
Program Co-Chairs:
  • Paul D. McGrady, Jr., Winston & Strawn LLP (United States)
  • Rick McMurtry, Turner Broadcasting System, Inc. (United States)
10:15 am–11:45 am

GENERAL SESSION III     

Honey, We Market to Kids: The Ethics behind Marketing, Branding, Trademarks and Children

This panel will discuss the ethics of and strategies behind marketing to children.  Now, more than ever, children are exposed to and influenced by brands.  Although they have more buying power and influence than previous generations, children must remain protected.

Experts will share their personal experiences from different challenging markets and will discuss the following topics and more:

  • The “legal” frameworks in place to protect children.
  • The range of goods and services that are marketed to children, from acceptable products, such as toys and clothing, to those that require more thought, such as fast foods, beverages, confectionary items and computer games, to those that are not acceptable, such as alcohol and cigarettes.
  • Whether marketing is appropriate for movie tie-ins or products endorsed by celebrities.

Moderator:

  • Helen Cawley, D. Young & Co. (United Kingdom) 

Speakers:

  • Tsan Abrahamson, Cobalt LLP (United States)
  • Lisa Margaret Lennon, Gilbert + Tobin (Australia)
  • Toni Millner, Turner Entertainment Group (United States)
10:30 am–12:30 pm
Committee Meetings
12:00 pm–1:00 pm

GENERAL SESSION IV  

Babes in Toyland: Video Games for “Children” of All Ages

   
These days, video games, mobile apps and online gaming are being used by “children” of all ages.  Speakers will explore the opportunities and challenges for trademark owners in these spaces, including:
  • Use of third-party rights.
  • Intersection with the First Amendment.
  • Right of publicity issues in video games.
  • Licensing and clearance issues.
  • Mobile apps and trademark issues.

Moderator:

  • Erin S. Hennessy, Bracewell & Giuliani LLP (United States)

Speakers:

  • Peter W. Becker, Microsoft Corporation (United States)
  • Tina Bondy, Big Fish Games Inc. (United States)
  • Vineeta Gajwani, Electronic Arts Inc. (United States)
1:15 pm–3:15 pm
General Luncheon
This lunch is for those not participating in luncheon committee meetings.
1:15 pm–3:15 pm
Luncheon Committee Meetings
Lunch will be served.
3:30 pm–5:30 pm
Committee Meetings
5:30 pm–7:00 pm
Education and Services Group (ESG) Reception   
(By invitation only)
9:00 pm–11:00 pm

Dessert Reception
               

Don’t miss the opportunity to treat yourself to decadent desserts, specialty drinks and a chance to unwind after dinner.

 

 Saturday, November 10

 
7:30 am–12:30 pm
Conference Registration and Information Desk
8:00 am–10:00 am
Continental Breakfast         
This breakfast is for those not participating in breakfast committee meetings.
8:30 am–10:00 am
Breakfast Committee Meetings
Breakfast will be served.
10:00 am–12:00 pm
Committee Meetings
10:10 am–10:15 am

Program Introduction   
   
Program Co-Chairs:
  • Paul D. McGrady, Jr., Winston & Strawn LLP (United States)
  • Rick McMurtry, Turner Broadcasting System, Inc. (United States)
10:15 am–11:15 am

GENERAL SESSION V

It’s A Small World: The Economic Boom in Latin America and the Impact on Intellectual Property

As Latin America grows, so do trademark registrations in the region, foreign investments and rapid growth of major industries.  This growth has led to numerous changes in IP law, one being that Colombia has adopted the Madrid Protocol.

Speakers will discuss the following topics:

  • Trademark Office Procedures.  Have any steps been taken to address the overburdened offices that will be receiving more applications? Would narrowing the specifications help at all?
  • What are the positions of the different Latin American countries on the Patent Cooperation Treaty (PCT)?
  • In which countries is ADR available, and is it mandatory before filing a complaint?

Moderator:

  • Dana Ruth Bentata, Bentata Abogados (Venezuela) 

Speakers:

  • Felipe Claro, Claro y Cia. (Chile)
  • Luiz Henrique O. do Amaral, Dannemann Siemsen Bigler & Ipanema Moreira (Brazil)
  • Laura Michelsen, Triana, Uribe & Michelsen Ltda. (Colombia)
  • Micaela Mujica, Barreda Moller (Peru)
11:25 am–12:25 pm

GENERAL SESSION VI    

Pirates Are Not Just in the Caribbean: Strategies for Combating Anticounterfeiting, Piracy and Infringing Products Globally


Join this experience panel of practitioners as they discuss the most complex global counterfeiting problems facing brand owners today and share tips to overcome these challenges.

Topics to be covered include:

  • Which counterfeiting issues are appearing in emerging markets?
  • How do changing consumer and government attitudes impact your anti-counterfeiting strategies? 
  • How can brand owners help positively influence consumers and government?
  • How has the landscape of counterfeiting changed in recent years?
  • How do you get the most out of dwindling private and public resources?
  • What intellectual property tools are right for the job?

Moderator:

  • Ann H. Chen, Wm. Wrigley Jr. Company (United States)
  • Jeanene Jobst, Turner Broadcasting System, Inc. (United States)

Speakers:

  • Jeremy Newman, Rouse (United Kingdom)                           
  • Lucy Nichols, Nokia Inc. (United States)
7:00 pm–10:00 pm

Grand Finale
      
        
Celebrate a successful meeting with good times, music and dancing! Kick back, relax and enjoy a farewell to Orlando that will have you wishing you could stay longer.
 

 CLE

 
This conference qualifies for CLE credits and CPD points. For more information, please email cle@inta.org. Be sure to stop by the Registration and Information Desk at the conference to sign the CLE book.
 

 Project Team

 

INTA would like to thank the Project Team for its excellent work in planning and presenting this conference.

Co-Chairs

Paul D. McGrady, Jr., Winston & Strawn LLP (United States)
Rick McMurtry, Turner Broadcasting System, Inc. (United States)

Project Team Members

Helen Cawley, D. Young & Co. (United Kingdom)
Dana Ruth Bentata, Bentata Abogados (Venezuela)
Ann H. Chen, Wm. Wrigley Jr. Company (United States)
Ken Hamilton, Spruson & Ferguson (Australia)
Erin S. Hennessy, Bracewell & Giuliani LLP (United States)
Ellen B. Shankman, Ellen Shankman & Associates (Israel)

Staff Liaisons

Sarah Bourke O’Connell, International Trademark Association (United States)
Ryan O’Donnell, International Trademark Association (United States)
Paula Lee, International Trademark Association (United States)