Gerhard R. Bauer
Gerhard R. Bauer, president of the International Trademark Association (INTA), is Chief Trademark Counsel of Daimler AG.
Mr. Bauer graduated in 1987 from Stuttgart University with a degree in Electrical Engineering, then joined the Patent Department of the then Mercedes-Benz AG. In 1992, he passed his Patent Attorney exam and became head of the trademark department and central IP functions of Mercedes-Benz.
In 1996 he took responsibility in the sector for the complete Daimler-Benz group and in 1998 became Chief Trademark Counsel for DaimlerChrysler AG.
Mr. Bauer is a frequent speaker worldwide for IP matters and especially trademark matters for the World Intellectual Property Organization (WIPO) and various other organizations. He has given many presentations in Asian countries, particularly China.
He was also named one of the 50 most influential persons in the IP world by Managing Intellectual Property magazine in 2005 and again in 2006.