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President




Joseph Ferretti
PepsiCo, Inc.

Joe Ferretti is Vice-President & Chief Counsel, Global Trademarks for PepsiCo, Inc. In this role, he leads a team of experienced professionals who are responsible for all trademark, copyright and domain name work for PepsiCo globally.

Mr. Ferretti joined PepsiCo after spending 13 years at the Oklahoma law firm of Crowe & Dunlevy, where he was a partner and chair of the firm’s IP group.

Mr. Ferretti holds an LL.M. in Intellectual Property from the University of New Hampshire, Franklin Pierce Center for Intellectual Property.

In his role as President, Mr. Ferretti is Chair of the Board of Directors and Executive Committee.