International Trademark Association
Español Português 日本語 中文网站
Brand Identity Conference

Save the date for the Brand Authenticity Conference!

November 30-December 1, 2017
Berlin, Germany

Registration opens September, 2017!

Brand Authenticity

Many would say that a brand is a promise—a promise of quality, of consistency…of something intangible that attracts and retains consumers. Consumer norms, priorities and expectations are evolving, with technological advances and many socio-economic and environmental challenges playing a part, and brands must evolve with consumers. Brands face the challenge of remaining pillars of consistency while also responding to, or even being the leaders of, change.

Brands come to represent not only products or services, but a “promise” of how they are made and/or delivered and who the people are that create and deliver them. No longer is the question simply whether the “thing” is fit for purpose; consumers want to know about how it was made, by whom, how producers and workers were treated, and what they did in and for our communities. How does a brand owner impact the environment, how does it treat its employees, partners, and consumers?

Join us in Berlin for the Brand Authenticity conference on November 30 and December 1, 2017, as we answer the question of How Sustainability, Corporate Social Responsibility and Integrity Impact Your Bottom Line. This advanced-level, two-day program brings together key business stakeholders, sustainability and CSR experts, government officials and legal experts who will offer a high-level discourse on current business realities and key issues that business and legal professionals need to understand. We’ll talk about what a brand is to a consumer, and what role each of us plays in delivering and protecting brand authenticity. Legal and business professionals, as well as government relations, advertising and marketing specialists, would all benefit from attending this program.

Details coming soon!

Conference Venue / Hotel

The Ritz-Carlton Hotel, Berlin
Potsdamer Platz 3, 10785 Berlin
T +49 (30) 33 777 2200      

Room Rates

Room rates have been negotiated with The Ritz-Carlton Hotel, Berlin as follows:

Superior Room, Single occupancy:

Room rates include applicable VAT, American breakfast, Heath Club, in-room Internet. Please note, all reservations will be subject to a mandatory 5% city tax. In order to be exempt from the tax, guests must prove the business purpose of their stay on check-in. Rates are available 3 days pre- and 3 days post event.  

Arrive a Day Early!
INTA's Free Trade Zones Workshop: Commerce vs. Counterfeits immediately precedes the conference on November 29 at the same location in Berlin. Gather with brand owners, free trade zone authorities and other key stakeholders in a workshop environment where we will explore common challenges, best practices and potential solutions to combat the ongoing threat of counterfeits in free trade zones.

Become a Sponsor

Sponsoring at an INTA Meeting is a great way to reach your target audience and drive the success of your strategic marketing plan.

For more information on sponsoring at the 2017 Brand Authenticity Conference, please email

Sponsorship application (.pdf)