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Jessica Tuquero
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jtuquero@inta.org
  INTA Revamps Brand and Launches New Website and Social Network
 

NEW YORK, NY – January 6, 2011 – The International Trademark Association (INTA) today launches its new website and social network. The new website features a rebranding of INTA itself, with a refreshed mark—accompanied by a new slogan POWERFUL NETWORK POWERFUL BRANDS—and newly-designed collateral.

To reflect the global network of people and organizations that make up INTA, visitors to the website are greeted by a dynamic display of the pictures of volunteers and the logos of member companies. To help visitors navigate through its expanded website, INTA has introduced a number of features, including the Topic Portal, an aggregation of INTA’s research and policy information and resources; a useful Global Trademark Research page, which offers members quick access to the Association’s online databases on trademark law; and a Programs and Events page, which keeps visitors up-to-date on INTA events held around the world.

“Anyone can take advantage of the useful information we offer simply by visiting the new website. And with its enhanced features and networking opportunities for members, the site makes being a part of INTA more valuable than ever before,” said Alan C. Drewsen, INTA Executive Director.

Employees of INTA member organizations will have access to the website’s social networking platform, My Powerful Network, which aims to be the largest social network specific to the trademark community. It allows users to enjoy INTA’s valuable networking benefits in a secure, online environment. Features such as discussion posts, user profiles, groups and blogs enable users to interact with one another on both professional and social levels.

“Our goal was to create a powerful new brand, website and social network that reflect INTA’s position as the global leader of trademark professionals, and we are excited to bring this vision to life,” said Devin Toporek, INTA Manager, Marketing and Brand Strategy. 

See the new INTA by visiting www.inta.org.


About INTA
International Trademark Association is a worldwide association of member companies and firms that support and advance trademarks and intellectual property as elements of fair and effective global commerce.