Press Releases
Press Release

Jean-Claude Darné
Manager, Communications

Laura Heery
Coordinator, Communciations
  INTA and Peruvian IP Office Sign Memorandum of Understanding to Bolster Role of Trademarks in Peru’s Economy

New York, NY
August 19, 2015 – Today the International Trademark Association (INTA) and The National Institute for the Defense of Competition and the Protection of Intellectual Property (INDECOPI) signed a Memorandum of Understanding (MOU) at the INDECOPI offices in Lima, Peru. INTA CEO Etienne Sanz de Acedo and INDECOPI President Herbert Eduardo Tassano Velaochaga signed the agreement on behalf of their organizations. The MOU sets a foundation for future cooperation between INTA and INDECOPI and recognizes the role of intellectual property (IP) in the national and global economy, and in the daily lives of consumers.

Over the past two decades, Peru has demonstrated consistent economic growth and gradually improving social mobility, as well as political and institutional stability. On the world stage, this is reflected in increased investor confidence and further integration with the global economy. Today the Peruvian economy is lauded as one of Latin America’s most stable engines of growth and is expected to continue growing at a competitive rate comparable to economic growth seen across the region. Peru’s economic performance, both on a national and international level, is also reflected in its trademark activity. Trademark registrations have almost doubled since 2005 while registrations abroad by Peruvian residents have increased tenfold over the same period.

INTA and INDECOPI appreciate the need to strengthen public policy around trademarks, to develop a legal framework that enables trademarks to effectively serve as a driver for economic growth, and to build bridges between government and the private sector so that the value of trademarks reaches all stakeholders, including businesses, workers and consumers. Areas of cooperation outlined in the MOU include: 
  • Development of training programs and collaborative projects related to dispute settlement, rights enforcement and other trademark-related matters;
  • Exchange of information, experiences and educational materials; and
  • Organization of meetings, study sessions and seminars covering trademarks and related areas of interest.
“Peru is currently undergoing its most progressive economic period in recent history,” said INTA CEO Etienne Sanz de Acedo. “But, while many consumers now enjoy rising levels of disposable income and are purchasing many household and luxury items for the first time, older generations continue to hold onto their traditional values and shopping habits. In light of this deep contrast, we must demonstrate to the Peruvian public the key role that trademarks play in their daily lives and in the national economy. We must also support the Peruvian IP and business community so that they can effectively protect and leverage their trademarks. This agreement between INTA and INDECOPI will help us to achieve these shared goals.”

“Intellectual property, and more specifically, trademarks, are strong tools for growth that enable protected products to position and distinguish themselves in the market, generating value-added growth across the entire marketing and consumption chains. Small and medium-size businesses (SMEs) are the engine of the Peruvian economy and are the economic actors who will sustain the economic growth of our country through efficient use of intellectual property rights,” said President of the Executive Counsel of INDECOPI Herbert Tassano. “This agreement between INDECOPI and INTA will help facilitate the INDECOPI program to enhance intellectual property usage among SMEs”.

About INTA
The International Trademark Association (INTA) is the global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. Members include more than 6,500 trademark owners, professionals and academics from more than 190 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Brussels, Shanghai and Washington, D.C., and representatives in Geneva and Mumbai.

The National Institute for the Defense of Competition and Protection of Intellectual Property – INDECOPI – was created in November 1992, through Law Decree No. 25868. Its functions are market promotion and protection of consumers’ rights. In addition, it promotes fair and honest competition in Peruvian economy, safeguarding all forms of intellectual property: from trademarks and copyrights to patents and biotechnology.

INDECOPI is a Specialized Public Agency, ascribed to the Presidency of the Council of Ministers, with legal capacity in domestic public law. Consequently, it has functional, technical, economic, budgetary and administrative autonomy (Legislative Decree No. 1033). As a result of its work in promoting regulations for fair and honest competition among Peruvian economic agents, INDECOPI is currently conceived as a Citizen Service oriented agency particularly concerned with fostering a quality culture in order to achieve the complete satisfaction of its clients: the citizens, the business community and the State.