Press Releases
Press Release

Jean-Claude Darné
Manager, Communications

Laura Heery
Coordinator, Communications
  ASIPI and INTA Present the First Study in the Region to Analyze the Correlation Between Trademarks and Their Economic Impact
  • The countries covered in the study – Chile, Colombia, Mexico, Panama, and Peru – show growth in the average number of trademark registrations.
  • Economic activities where trademarks are registered and used intensively contribute 15% of GDP on average and generate 18.5 million jobs.
  • Depending on the country, these 18.5 million workers earn between 4.6% and 25% more than workers involved in other economic activities.
New York, New York – December 15, 2016 – Today, the Inter-American Association of Intellectual Property (ASIPI) and the International Trademark Association (INTA) published the Trademarks in Latin America study. INTA and ASIPI collaborated on this study to determine the impact of trademark-intensive industries on the economies of Chile, Colombia, Mexico, Panama, and Peru.

“Similar studies conducted in the European Union and the United States demonstrate the economic potential of intellectual property and how effective and efficient systems for registering and strengthening trademarks can contribute significantly to economic activity, employment, and commerce,” said INTA CEO Etienne Sanz de Acedo.

ASIPI President María del Pilar Troncoso noted, “This is the first Latin American study that shows, in detail and by industry, the positive impact of trademarks on the quality of life of citizens. The results show how, through the strengthening of trademark systems, government incentives for inventors, and trademark-intensive industries, five Latin American countries with globally recognized economies have achieved a solid socioeconomic development.”

The study focuses on the impact trademarks have on employment, salaries, economic activity, and exports and imports in the countries selected. The results obtained highlight that those activities that intensively use trademarks contribute significantly to each country’s respective economy:

Employment: Considering the five countries selected together, activities that make intensive use of trademarks generate 18.5 million jobs and US $2,390 in revenue per person per year. From country to country, these workers’ share of the workforce ranges from 8% to 26% of total employment. Their contribution to Gross Domestic Product (GDP) varies between 10% and 21%.

International Trade: For every US $100 of exports, US $15 corresponds to trademark-intensive products. For every US $100 of imports, US $26 corresponds to trademark-intensive products. There is less of an impact on exports than there is on imports as a result of the difference in trade patterns: the countries in this study mostly export goods stemming from natural resources that are sold in bulk (petroleum, mining, and agricultural products), while they import manufactured goods that more frequently use trademarks for market identification purposes.

Salaries: Furthermore, trademark-intensive activities pay higher salaries, suggesting a greater degree of productivity among companies that register and use trademarks. Salary in trademark intensive industries are between 4.6% and 25% higher than salaries in non-intensive industries, depending on the country. Variations among the countries depend on a number of factors relating to how their labor markets work, especially in terms of the differences in levels of informality found in the workforce.

“Overall, we are pleased with the results of the study, they underscore the huge potential for economic growth that can be unlocked by promoting trademarks within the business communities, and by further developing national trademark systems and trademark-intensive industries,” added Mr. Sanz de Acedo. “We look forward to using this study to raise awareness of the value of trademarks to a country’s economy and people, and to support policymakers in developing related legislation.”

The Spanish version of the study has been published and is available here. The English version of the study will be published in January 2017.

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About INTA
The International Trademark Association (INTA) is the global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. Members include more than 7,000 trademark owners, professionals, and academics from more than 190 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Brussels, Shanghai, Singapore, and Washington, D.C., and representatives in Geneva and New Delhi. Learn more at

ASIPI (Inter-American Association of Intellectual Property) is a worldwide organization of members whose common denominator is to practice in and defend intellectual property rights. ASIPI is a nonprofit organization, founded in 1964, whose main purpose is to promote in the American countries the development and harmonization of the laws, regulations, and procedures relating to industrial and intellectual property, understood in their broad meaning, that concern industry, commerce, services, agriculture, and stock breeding and those things that in the future may also be considered as industrial or intellectual property. For more information about ASIPI, please go to