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Jean-Claude Darné
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  The International Trademark Association (INTA) Will Open a Latin America Representative Office in Santiago, Chile, in the First Semester of 2017
 

New York, New York – October 3, 2016 –
The International Trademark Association (INTA) approved the establishment of a Latin America Representative Office in Santiago, Chile, during its Board of Directors Meeting in Beijing, China, earlier this month. Through this Office, which will be officially opened in the first semester of 2017, INTA will serve its members both in Latin America and the Caribbean, and those abroad looking to enter or expand their operations in these markets. The Office will also enable INTA to increase its public policy engagement and influence throughout the region.

International expansion is a strategic priority for INTA and the establishment of the Latin America Representative Office brings INTA closer to fulfilling this objective. Among the Association’s initial priorities for the Office are:
  1. Closer interaction with members in Latin America and the Caribbean;
  2. Enhanced policy engagement;
  3. Development of stronger relations with local and regional trademark offices and associations; and
  4. More educational programming.
Santiago was selected as the location for the Latin America Representative Office after an extensive due diligence study. “For a number of reasons, Santiago is a great location for this Office and we are all very pleased with the decision,” said INTA CEO Etienne Sanz de Acedo. “A significant number of high-level international organizations have offices in Santiago and it’s a good location for an organization such as INTA to establish an office. From this Office we will be well-positioned to serve our members throughout the region. ”

Jacobo Cohen Imach, Vice President of Legal and Government Affairs at MercadoLibre (Argentina) praised, "Congratulations to INTA for this important achievement! The Association has made great efforts in recent years to increase its presence in Latin America and strengthen their relationship with members and governments in the region. This office will undoubtedly allow INTA to further develop its regional presence and provide value to all members throughout Latin America and the Caribbean."

"The opening of this Representative Office signifies the strengthening of INTA in the region. Without a doubt, this office will intensify the work and resources of the Association in Latin American and the Caribbean,” said Gerardo Munoz de Cote, Legal Director, Televisa (Mexico). “It will bring not only the participation of more active members and an improvement in the harmonization on the continent, but also will benefit everyone on a global level. I am sure that this will be a very positive change for all who are interested in seeing better practices for intellectual property protection. Congratulations to INTA for all its efforts!"

INTA’s **750+ member organizations in Latin America and the Caribbean make up 11% of the Association’s total membership. Representing the region at the highest level of the Association are two members, from Brazil and Mexico, who serve on its Board of Directors.

About INTA
The International Trademark Association (INTA) is the global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. Members include more than 6,700 organizations from 190 countries. Collectively, they contribute almost US $12 trillion to global GDP annually. INTA member organizations represent some 30,000 trademark professionals and include brand owners from major corporations as well as small- and medium-sized enterprises, law firms, nonprofits, government agencies, and academic institutions. INTA members benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Brussels, Shanghai, Singapore and Washington, D.C., and representatives in Geneva and New Delhi.

**INTA’s members in Latin America and the Caribbean are based in Anguilla, Argentina, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, and Venezuela.

For more information about INTA’s Latin America Representative Office and recent activities in the region, visit the INTA Blog

This press release can be found in Spanish here on inta.org.