New York, NY – April 30, 2012 – The International Trademark Association (INTA) commends the Government of Mexico for moving to the final stage to join the Madrid Protocol, a treaty that simplifies trademark registration throughout the world. With this development, Mexico is on its way to becoming one of the first Latin American countries to join other major trading partners in this global trademark filing and registration system.
Accession will greatly benefit Mexican companies as well as overseas trademark owners in developing their international marketing and protection strategies. The next step will be for Mexico to deposit its instrument of accession with the World Intellectual Property Organization (WIPO), which administers the treaty.
“We are extremely pleased that Mexico has cleared the path to join the Madrid Protocol. As one of the fastest growing economies in the world, Mexico’s decision demonstrates its readiness to embrace change as it moves quickly to adopt policies that assist companies in doing business in a global market,” said Alan C. Drewsen, Executive Director of INTA.
Under the treaty, Mexican companies may file an application for international registration with the Mexican Trademark office (IMPI) and designate any of the 84 countries that belong to the Madrid System in order to start the registration process in those selected jurisdictions. Likewise, companies in Madrid Protocol countries can designate Mexico using their own trademark offices with the application for international registration passing through WIPO to IMPI.
“The Madrid Protocol provides a more simplified process for companies looking to protect their mark in multiple countries, including Mexico. Companies can file a single application in one language, with one set of fees, and at a minimal cost,” said Mr. Drewsen. “Ultimately, it saves both time and money when doing business internationally.”
INTA strongly encourages all Latin American countries to become members of this treaty, giving local and foreign trademark owners flexibility in doing business throughout the region. Through its advocacy program, INTA will continue to work with interested governments to educate potential users of the Madrid System’s advantages and to gain support for joining the treaty.
To learn more about INTA’s work to promote the Madrid Protocol in Latin America visit our website.