Programs and Events
Programs and Events
Advanced Anticounterfeiting Strategies



 Monday, December 3

9:00 am–6:00 pm 
Registration and Information Desk Open
10:00 am–10:20 am

Welcome and Introductions


  • Alan C. Drewsen, Chief Executive Officer, International Trademark Association (United States)
  • Gregg Marrazzo, 2012 INTA President, The Estee Lauder Companies (United States)
  • Faisal Daudpota, Program Co-Chair, Daudpota International (United Arab Emirates)
  • Manon Rieger-Jansen, Program Co-Chair, Bird & Bird LLP (Netherlands)


10:20 am–11:35 am

Session I

Building an Anticounterfeiting Case: Turning a Lead into a Defendant

To establish a successful counterfeiting case, it is critical to identify the counterfeiter and its assets, network, affiliations, businesses and logistics, as well as the extent of its activities.   

Receive practical tips from the global perspectives of a trademark owner, an in-house investigator and practitioners on such topics as:

  • How to develop effective leads by working with investigators, law enforcement and Customs.
  • Handling and making the best use of information and evidence developed in the prosecution of civil and criminal cases.


  • Massimo Sterpi, Studio Legale Jacobacci & Associati (Italy)


  • Steve Allen, Pfizer, Global Security, EMEA Office (Turkey)
  • Lisa Brunton-Reed, British American Tobacco (Turkey)
  • Michael Andrew Enache, Ratza & ratza (Romania)
  • Gustavo Giay, Marval, O'Farrell & Mairal (Argentina)
11:35 am–11:50 am  
Networking Break
11:50 am–1:10 pm

Session II

Laying a Solid Foundation for Enforcement

In the battle against counterfeiting, a consolidated team effort by a company’s in-house and outside counsel, enforcement agencies and other industries, is imperative. These groups need to collaborate, share information and communicate, even before taking an enforcement action.

Leading authorities share valuable information and recommendations on:

  • How to coordinate internal and external networks to lay a solid foundation for cooperation.
  • Practical issues and best practices associated with sharing information and training.
  • Balancing a company’s resource and confidentiality constraints with the need to provide adequate information to outside counsel and enforcement authorities.


  • Ronald van Tuijl, JT International S.A. (Switzerland)


  • Beate Devoghele-Lalk, Attorney-at-Law (Germany)
  • Nathalie Moulle-Berteaux, Lacoste (France)
  • Jeremy Newman, Rouse (United Kingdom)
  • Rana Saoud, National Intellectual Property Rights Coordination Center (United States)
  • Christophe Zimmermann, World Customs Organization (Belgium)
1:10 pm–2:30 pm
Networking Lunch

2:30 pm–3:45 pm

Session III

Managing Resources and Planning for Global Anticounterfeiting and Brand Protection Programs

Managing a successful global anticounterfeiting and brand protection program demands considerable resources and effort. However, brand protection professionals constantly face the dual challenges of trying to justify their brand protection budgets to internal stakeholders while trying to manage their limited resources and budget in the external fight against brand infringement and counterfeiters.

An expert panel will discuss strategies to get management buy-in for an anticounterfeiting and brand protection program, and how to maximize the effectiveness of an anticounterfeiting and brand protection budget.

Find out about:

  • Quantifying the impact of counterfeiting or grey market activities (e.g., product diversion) on a brand.
  • Creating and managing an anticounterfeiting and brand protection budget.
  • Weighing factors such as team structure, staffing and resource allocation in managing worldwide brand protection and enforcement programs.


  • Justin Pierce, Venable LLP (United States)


  • Ken Bonefeld-Nielsen, Sony Mobile Communications AB (Sweden)
  • Justin Pierce, Venable LLP (United States)
  • Omar Shteiwi, Nestle Middle East (United Arab Emirates)
3:45 pm–4:00 pm
Networking Break
4:00 pm–5:15 pm

Session IV

Combating Counterfeiting in Turkey

Leaders on the frontlines in Turkey’s fight against counterfeiting discuss complicated enforcement issues pertaining to:

  • Counterfeiting and IP rights in Turkey.
  • Counterfeiting hotspots and markets in Turkey, such as Istanbul’s Merter neighborhood.
  • Understanding the enforcement work of Turkish IP Courts, including remedies and punishments against counterfeiting.
  • Perspectives on combating counterfeiting, such as seizure and destruction of goods.
  • How industry and enforcement officials work together.


  • Tuna Yurtseven, Tubay Consultancy & Law Firm (Turkey)


  • Uğur Aktekin, Mehmet Gun & Partners (Turkey)
  • Esref Alacayir, Alacayir Law Firm (Turkey)
  • Pelin Mavili, ICC Turkey and Commodity Exchanges of Turkey (TOBB) (Turkey)
  • Nathalie Moulle-Berteaux, Lacoste (France)

5:15 pm 

5:45 pm–7:15 pm
Welcome Reception

 Tuesday, December 4

9:00 am–9:05 am 
Overview of Day Two
9:05 am–10:30 am

Session V

The Key to Successful Trademark Enforcement in China and Africa

  • What’s the best way to handle anticounterfeiting actions in China and Africa, where understanding local nuances, language, and the countries’ political, social and economic development priorities are crucial to successful enforcement against trademark counterfeiting?
  • How can local legislative and enforcement bodies in China and Africa be encouraged to take swift action against infringers? 
  • How can law firms and investigators in these countries work together in the fight?

Get answers to these and other important questions in this highly informative session.


  • Michael Andrew Enache, Ratza & ratza (Romania)


  • Vanessa Ferguson, D.M. Kisch Inc. (South Africa)
  • Lara Kayode, O. Kayode & Company (Nigeria)
  • William M. Mansfield, ABRO Industries, Inc. (United States)
  • Ronald van Tuijl, JT International S.A. (Switzerland)
  • Jason Yao, Acushnet Company (China)
10:30 am–10:45 am
Networking Break
10:45 am–12:15 pm

Session VI

Anticounterfeiting Policy Issues and Developments

Be brought up to date on major international policy developments and initiatives to address global counterfeiting, including:

  • The Anti-Counterfeiting Trade Agreement (ACTA).
  • Activities of the new European Observatory on Infringements of Intellectual Property Rights administered by OHIM.
  • Public awareness campaigns to educate consumers on counterfeiting.
  • The activities of the INTA Anticounterfeiting Committee to address the anticounterfeiting policy issues around the world.


  • Lorenzo Litta, De Simone & Partners (Italy)


  • Andrea Di Carlo, OHIM (Spain)
  • Gustavo Giay, Marval, O'Farrell & Mairal (Argentina)
  • Candice Li, International Trademark Association (United States)
  • Chris Oldknow, Microsoft (United Kingdom)
12:15 pm–1:30 pm
Networking Lunch
1:30 pm–2:35 pm

Session VII, Part I

Transshipment of Counterfeit Goods – Unraveling the Transshipment Schemes

In Part I, experts will focus on how relevant European jurisprudence affects the way in which rights holders plan enforcement actions to stop the transshipment of counterfeits.


  • Beate Devoghele-Lalk, Attorney-at-Law(Germany)


  • Milan Milojevic, MSA IP (Serbia)
  • Jeremy Newman, Rouse (United Kingdom)
2:35 pm–2:50 pm
Networking Break
2:50 pm–3:45 pm

Session VII, Part II

Transshipment of Counterfeit Goods – The Vital Cooperation Among Customs Agencies

In Part II, you will learn about remedies that can choke the movement of counterfeits in transit or transshipped through various countries in the Middle East. The need for cooperation among customs agencies throughout the world will also be covered.


  • Beate Devoghele-Lalk Attorney-at-Law (Germany)


  • Rana Saoud, National Intellectual Property Rights Coordination Center (United States)
  • Omar Shteiwi, Nestle Middle East (United Arab Emirates)
  • Christophe Zimmermann, World Customs Organization (Belgium)
3:45 pm
Change of Panel Break
3:45 pm–5:00 pm

Session VIII

Tackling the Trade of Counterfeits over the Internet

Counterfeits, counterfeits everywhere, and not a counterfeiter in sight!

From the perspectives of a trademark owner, an Internet Service Provider (ISP) and a practitioner, you will receive invaluable insight on the problem of counterfeits being sold via the Internet. Topics include:

  • The inherent conflicts between rights holders, the counterfeiters and those whose business models for making a profit by facilitating Internet activity sometimes have the unintended consequence of also promoting trade in counterfeits. 
  • Various angles available to rights holders – including recent legal developments in the fields of ISP liability and "AdWords."
  • A rights holder’s perspective on the problems, including current successes and frustrations, and the latest innovations to try to keep pace with (or even get one step ahead of) the counterfeiters.
  • The perspective of those who occupy some of the ground between the counterfeiters and their customers.


  • Stuart Adams, Rouse (United Kingdom)


  • Yoram Elkaim, Google France (France)
  • Massimo Sterpi, Studio Legale Jacobacci & Associati (Italy)
  • Vanni Volpi, Gucci S.p.A. (Italy)
5:00 pm

Wrap Up / Adjourn


  • Faisal Daudpota, Program Co-Chair, Daudpota International (United Arab Emirates)
  • Manon Rieger-Jansen, Program Co-Chair, Bird & Bird LLP (Netherlands)

 Continuing Legal Education


This conference qualifies as an educational program in the following countries:

  • Italy: 1 credit per hour. Click here for the CNF Communication.
  • United States: CLE Points
  • France: CNB accreditation number 12-038

For other countries, a Certificate of Attendance will be provided upon request. For more information, please email Be sure to stop by the Registration and Information Desk at the conference to sign the CLE book.  


 Project Team


Exceptional topics, faculty and presentations have come to distinguish INTA programs and earn them an unmatched reputation in the field of trademark law and practice. INTA owes this achievement to the many volunteers who so willingly contribute their time and energy to this effort.

INTA would like to thank the Project Team for its excellent work in planning and presenting this conference.


  • Faisal Daudpota, Daudpota International (United Arab Emirates)
  • Manon Rieger-Jansen, Bird & Bird LLP (Netherlands)


  • Stuart Adams, Rouse (United Kingdom)
  • Chehrazade Chemcham, Louis Vuitton Malletier SA (United States)
  • Beate Devoghele-Lalk, Attorney-at-Law (Germany)
  • Michael Andrew Enache, Ratza & ratza (Romania)
  • Lorenzo Litta, De Simone & Partners (Italy)
  • Justin Pierce, Venable LLP (United States)
  • Ronald van Tuijl, JT International S.A. (Switzerland)

INTA Staff Liaisons

  • Ann Eng, Director of Education
  • Paula Lee, Senior Exhibits and Sponsorship Planner
  • Candice Li, External Relations Manager - Anticounterfeiting