The flow of counterfeit and pirated goods is a global concern that requires vigorous collaboration between customs agencies and rights owners in order to ensure effective intellectual property enforcement at the border. One of the most effective ways of educating customs officials about registered intellectual property is through a product identification webinar.
These product identification webinars have many advantages over traditional brand identification training by allowing trainings:
- to be conducted from the brand owner’s place of work,
- to be transmitted live to multiple ports of entry (thereby minimizing traveling costs and maximizing the number of attendants), and
- to provide future viewings for rotating port personnel.
Intellectual property rights (IPR) holders who conduct these forms of product identification training webinars report heightened identification of counterfeit goods by customs officials.
Consequently, INTA has created Customs Connection webcasts, an informative webcast series allowing for product identification trainings to flow exclusively from IPR holders and customs officials around the world. Customs Connection webcasts will be of great benefit in allowing brand owners to share their brand identification training with officials in ports to which they have not had the chance to travel.
Customs Connection webcasts will be available exclusively to customs agents who have registered for and been granted access to the webcasts by INTA. This measure is to ensure exclusivity has been taken so as to assure that the webcasts, including sensitive information provided by the participating brand owners, will not be circulated beyond their intended audience.
The Customs Connection webcasts are completely free of charge and are available in English, Mandarin, and Spanish. The industries covered are as follows:
NEW! Consumer Electronics and Energy (English only)
• Dan Kalka, Eaton (United States)
• Kathryn Park, General Electric (United States)
• Keenan Moroz, Shell (Netherlands)
• Jill Abasto, QualComm (United States)
- Christopher Turk, The H.D. Lee Company, Inc. (United States)
- Laurence Morel-Chevillet, Bulgari SpA (Italy)
- Vittorio Aversano, Bulgari SpA (Italy)
- Debora Zeno, Bulgari SpA (Italy)
- Lisa O’Hal, VF Corporation (United States)
- Ellen Brooks, Ralph Lauren Corporation (United States)
- Jessica Murray, Toms Shoes Inc. (United States)
- Meena Sayal, Unilever P.L.C. (United Kingdom)
- Anne Carstensen, Beiersdorf AG (Germany)
- Gerard Corbett, Beiersdorf AG (Germany)
- Mary Archbold, Kimberly-Clark Corporation (United States)
- Mary Frank, Kimberly-Clark Corporation (United States)
- Aimee Zaleski, Kimberly-Clark Corporation (United States)
- Dr. Jonathan Stonehouse, Procter & Gamble Company (United Kingdom)
- Zorita Pop, Reckitt Benckiser (United Kingdom)
- Bruce Longbottom, Eli Lily and Company (United States)
- Cynthia Merchant, Eli Lily and Company (United States)
- Tara Steketee, Merck & Co., Inc. (United States)
- Beni Gelzer, Novartis (Switzerland)
- Brian Donnelly, Pfizer Inc. (United States)
- Julien Rondard, Servier (France)
NEW! Sport (English only)
•Ethan Orlinsky, Major League Baseball (United States)
Once customs agents have registered for Customs Connection webcasts, they will be able to view the webcast content. Upon registration and verification of status as a customs official, each official will receive his or her own unique username and password. Because of the sensitive nature of the information in the webcasts, the users of the content will be monitored.
If you would like to register for the Customs Connection webcasts, please contact INTA’s Anticounterfeiting Coordinator, Tiffany Pho, at firstname.lastname@example.org
. Those individuals requesting access will be required to prove that they are customs agents in order to be granted access to view the videos, as Customs Connections reveals sensitive information that is intended for the use of customs agents only.