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Strategic Brand Management Workshop
Agenda




Agenda


2:00 pm–2:30 pm 
Registration
2:30 pm–2:45 pm 

Welcome and Introduction
Gauri Kumar, INTA India Consultant

Keynote Address
Ronald van Tuijl, INTA 2016 President, JT International S.A. (Switzerland)

2:45 pm–4:00 pm 
Trademark Protection in India and Attractive Export Markets 

Speakers will share their expertise on registration and trademark protection and country-level enforcement and anti-counterfeiting strategies for India and different regions/countries that are attractive export markets for Indian businesses.

Moderator:
Ronald van Tuijl, JT International S.A. (Switzerland)

Speakers:
Brenda M. Wood Kahari, B.W.Kahari (Zimbabwe)
Hemant Singh, Inttl Advocare (India) 
Ghaida’ Ala’ Eddein, Saba & Co. Intellectual Property (Jordan)

 4:00 pm–5:30 pm 
Tools for Cross-Border and Domestic Enforcement of Trademark Rights: Industry Experiences and Practices to Tackle Counterfeits

Corporate speakers will discuss which tools are most useful for protecting brands against counterfeiters. The discussion will also highlight the need for administrative and legislative reform in India.

Moderator:
Hemant Singh, Inttl Advocare (India)

Speakers:
Pulin Kumar, Group Sr. Legal & Compliance Director, adidas Group Legal & Compliance and Florence Wong, Senior Trade Mark Counsel, Global Legal Compliance, Adidas Group
Dev Bajpai, Executive Director, Legal and Company Secretary, Hindustan Unilever Limited
Farokh N Bhiwandiwalla, Director, One-Red India Licensing Pvt. Ltd.
Murlidhar Balasubramanian, Head-Trade Marks, Castrol India Limited

5:30 pm 
INTA's Unreal Campaign in India: Introduction and Overview
Dr. Mohan Dewan, R.K. Dewan and Co.

Closing Remarks and Thank You
Gauri Kumar, INTA India Consultant
5:30 pm–6:30 pm 
Drinks Reception and Networking