Programs and Events
Programs and Events
Free Trade Zones: Commerce vs Counterfeits - Cartagena, Colombia


 Wednesday, October 4, 2017

8:00 am–5:00 pm 
Registration and Information Desk Open
8:00 am–9:00 am 
Networking Coffee Hour
9:00 am–9:15 am 

Welcome and Opening Remarks

Etienne Sanz de Acedo, International Trademark Association (United States)

9:15 am–10:00 am

Setting the Stage

Free trade zones provide key economic benefits to underdeveloped areas of a country and promote economic growth. Hear about the benefits of free trade zones and some of the unintended challenges to brand owners.

Francisco Carey, Carey (Chile)

10:00 am–11:15 am

Session I—Navigating the Free Trade Zone Landscape      

How to enforce your IP rights in a free trade zone is daunting to many brand owners. Hear from a panel of experts to understand the government authority scheme within a free trade zone, how it differs from other enforcement routines, and how to effectively collaborate with government authorities to enforce your IP rights.

Moderator & Speaker:
Hugo Moran, Icaza, Gonzalez-Ruiz & Aleman (Panama)

Heike Bhonsle, Crocs, Inc. (United States)
Jacqueline Jansen, Curinde (Curacao)
Jesus Hernando Quintero Verjel, Dirección de Impuestos y Aduanas Nacionales (DIAN) (Colombia)

11:15 am–11:30 am

Networking Break

11:30 am–12:45 pm

Session II—But I’m Only Passing Through

Counterfeiters create sophisticated and multi-tiered transit routes for their infringing products in order to disguise the country of origin and true destination by purposely passing through ports that lack sufficient border controls, due to lack of funding, manpower, etc. Hear from experts on how to work with customs officials and other government authorities to successfully stop these goods from entering into the commercial marketplace. This panel will also discuss what brand owners and intermediaries need to do to help customs officials identify and stop counterfeit goods. 

Monica Wolf de Camhi, Wolf Mendez Abogados Asociados (Colombia)

Cesar Andres Aguirre Lemus, Dirección de Impuestos y Aduanas Nacionales (DIAN) (Colombia)
Estela De Luca, SNB REACT (Argentina)                              

12:45 pm–2:00 pm

Networking Lunch

2:00 pm–3:15 pm 

Session III—The Sum of All Parts

Counterfeiters find workarounds to avoid detection. For example, some counterfeiters ship only the manufactured parts to the free trade zone, and within the free trade zone, they then attach the brand owner’s mark to the substandard goods, and repackage, or re-label the counterfeit products. Another way counterfeiters work within the free trade zone is to manufacture the counterfeit product within free trade zone borders or use the free trade zone for storage of counterfeit products at legitimate businesses. This panel will discuss best practices to successfully identify counterfeiters within a free trade zone and how to disrupt their businesses to stop the manufacture and storage of counterfeit products.

Moderator & Speaker:
Juan Cichero, Philip Morris International Management SA (Argentina)

Matias Perez, Hoet Pelaez Castillo & Duque (Venezuela)
Alexander Wittich Borrero , Coltabaco SAS (Colombia)

3:15 pm – 3:30 pm
Networking Break     
3:30 pm–4:45 pm 

Session IV—Hit Them Where it Hurts: Civil and Criminal Remedies   

Brand Owners may feel helpless in successfully enforcing their IP rights in free trade zones, which are intended to promote economic growth in an underserved area of a country. How can brand owners successfully stop counterfeiters where goods may be landed, handled, manufactured, reconfigured, and re-exported without intervention of customs officials? This session will help brand owners and intermediaries become more savvy in navigating the complexities of civil and criminal laws to enable them to effectively enforce their IP rights to activities within a free trade zone.

Moderator & Speaker:
Gustavo Giay, Marval, O’Farrell & Mairal (Argentina)

Roberto Arochi, Arochi & Lindner S.C. (Mexico)
Jorge Armando Bernal Castro, Fiscal - Fiscalía General de la Nación (Colombia)
Jacqueline Jansen, Curinde (Curacao)
Elisabeth Kasznar Fekete, Kasznar Leonardos Intellectual Property (Brazil)

4:45 pm–5:15 pm

Questions, Outcomes, and Next Steps

Panelists will answer questions and we invite delegates to share best practices. Participants will identify potential next steps to promote successful enforcement of brand rights in free trade zones.

Discussion Led By:                            
Claudette Monique Vernot, Estrategia Juridica (Colombia)

5:15 pm–5:30 pm

Wrap-Up and Thank You


 Project Team



This workshop qualifies for Continuing Legal Education (CLE) credits and Continuing Professional Development (CPD) points. For more information, please email

Project Team

INTA would like to thank the Project Team for its excellent work in planning and presenting this workshop.

Project Team:
Alicia Lloreda, Lloreda Camacho & Co. (Colombia)
Claudette Monique Vernot, Estrategia Juridica (Colombia)

INTA Staff Liaisons:
Dionne Downs, International Trademark Association (United States)
Dolores Moro, International Trademark Association (United States)
Maysa Razavi, International Trademark Association (United States)