Programs and Events
Programs and Events
Free Trade Zones: Commerce vs Counterfeits - Dubai

8:00 am–5:00 pm 
Badge Pick Up and Information Desk Open
8:00 am–9:00 am 
Networking Coffee Hour
9:00 am–10:00 am 

Welcome and Setting the Stage

Free trade zones provide key economic benefits to underdeveloped areas of a country and promote economic growth. Hear about the benefits of free trade zones and some of the unintended challenges to brand owners.

Hoda Barakat, Hoda Barakat Legal Consultancy (United Arab Emirates)

10:00 am–11:15 am

Session I—Navigating the Free Trade Zone Landscape   

How to enforce your IP rights in a free trade zone is daunting to many brand owners. Hear from a panel of experts to understand the government authority scheme within a free trade zone, how it differs from other enforcement routines, and how to effectively collaborate with government authorities to enforce your IP rights. 

Jon Parker, Gowling WLG (United Arab Emirates)

Reem Tariq Abdullah, Jebel Ali Free Zone (JAFZA) (United Arab Emirates)
Omar Obeidat, Al Tamimi & Company, Advocates & Legal Consultants (United Arab Emirates)
Taj Kunwar Paul, The Coca-Cola Export Company (United Arab Emirates)

11:15 am–11:30 am

Networking Break

11:30 am–12:45 pm

Session II—But I’m Only Passing Through

Counterfeiters create sophisticated and multi-tiered transit routes for their infringing products in order to disguise the country of origin and true destination by purposely passing through ports that lack sufficient border controls, due to lack of funding, manpower, etc. Hear from experts on how to work with customs officials and other government authorities to successfully stop these goods from entering into the commercial marketplace. This panel will also discuss what brand owners and intermediaries need to do to help customs officials identify and stop counterfeit goods.  

Motasem Abu-Ghazaleh, Abu-Ghazaleh Intellectual Property (United Arab Emirates)

Pravin Anand, Anand and Anand Advocates (India)
Isam Badwailan, Unilever Company (Saudi Arabia) 
Carole Bremeersch, Economic Department, French Embassy in the United Arab Emirates (United Arab Emirates)
Lara Kayode, O. Kayode & Co. (Nigeria)

12:45 pm–2:00 pm

Networking Lunch

2:00 pm–3:15 pm 

Session III—The Sum of All Parts

Counterfeiters find workarounds to avoid detection. For example, some counterfeiters ship only the manufactured parts to the free trade zone, and within the free trade zone, they then attach the brand owner’s mark to the substandard goods, and repackage, or re-label the counterfeit products. Another way counterfeiters work within the free trade zone is to manufacture the counterfeit product within free trade zone borders or use the free trade zone for storage of counterfeit products at legitimate businesses. This panel will discuss best practices to successfully identify counterfeiters within a free trade zone and how to disrupt their businesses to stop the manufacture and storage of counterfeit products.

Bassel El Turk, Rouse & Co. International LLP (United Arab Emirates)

Elie Atallah, British American Tobacco Middle East (United Arab Emirates)
Cameron Walker, Beiersdorf Middle East (United Arab Emirates)

3:15 pm – 3:30 pm
Networking Break     
3:30 pm–4:45 pm 
Session IV—Hit Them Where it Hurts: Civil and Criminal Remedies

Brand Owners may feel helpless in successfully enforcing their IP rights in free trade zones, which are intended to promote economic growth in an underserved area of a country. How can brand owners successfully stop counterfeiters where goods may be landed, handled, manufactured, reconfigured, and re-exported without intervention of customs officials? This session will help brand owners and intermediaries become more savvy in navigating the complexities of civil and criminal laws to enable them to effectively enforce their IP rights to activities within a free trade zone.

David Harper, Khalid A. Altamimi Advocates & Legal Consultants (United Arab Emirates)

Dr. Abdelrahman Hassan Almuaini, General Secretary, Emirates Intellectual Property Association (EIPA)(United Arab Emirates)
Malek Hannouf, Louis Vuitton Middle East FZCO (United Arab Emirates)
Yousuf Ozair, Director of IPR Department, Dubai Customs (United Arab Emirates)

4:45 pm–5:15 pm

Questions, Outcomes, and Next Steps

Panelists will answer questions and we invite delegates to share best practices. Participants will identify potential next steps to promote successful enforcement of brand rights in free trade zones.  

Discussion Facilitated by:
Hoda Barakat, Hoda Barakat Legal Consultancy (United Arab Emirates)                   


This workshop qualifies for Continuing Legal Education (CLE) credits and Continuing Professional Development (CPD) points. For more information, please email

INTA would like to thank the Project Team for its excellent work in planning and presenting this workshop.

Project Team:
Motasem Abu-Ghazaleh, Abu-Ghazaleh Intellectual Property (United Arab Emirates)
Hoda Barakat, Hoda Barakat Legal Consultancy (United Arab Emirates)
Bassel El Turk, Rouse & Co. International LLP (United Arab Emirates)
Peter Hansen, Khalid A. Altamimi Advocates & Legal Consultants (United Arab Emirates)
Jon Parker, Gowling WLG (United Arab Emirates)

INTA Staff Liaisons:
Sacha Colquhoun, International Trademark Association (United States)
Dolores Moro, International Trademark Association (United States)
Maysa Razavi, International Trademark Association (United States)