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Programs and Events
2018 Designs Conference: The Power of Design
February 26-27, 2018 — London, UK

Thank you 2018 Designs Conference registrants, sponsors, exhibitors, and partners for making this year's meeting a great success! 

2018 Designs Conference: The Power of Design
February 26-27, 2018
London, United Kingdom

Design is an integral part of our everyday lives—from the clothes we wear and smartphones we use, to the cars we drive and websites we visit. The beauty or ease of function of a well-designed product is easy to appreciate: good designs deliver great value by providing a means for us to readily differentiate products in the marketplace, thus adding value to the bottom line of the companies that create such designs. Protecting these valuable design assets in a global marketplace is becoming increasingly important to companies of all sizes.

Join us for the 2018 Designs Conference: The Power of Design, February 26 and 27, in London, where leading business and legal experts will teach us how to harness the power of designs and navigate the challenges of obtaining valid and enforceable protection.

Professor Timothy Jacob Jensen, CEO and Chief Designer at Jacob
Jensen Design, Denmark, will provide the Keynote Address, How Design Shapes Our World, on the second day of this important conference.

His famous designs include the 1986 ‘Watch of the Year,’ now part of the Design Study Collection of the Museum of Modern Art in New York. Professor Jensen was named 2017 Designer of the Year by the Chinese design publication Trendshome magazine.

Be part of this timely discussion!

Additional exciting and engaging speakers from the industry include:

  • Laura Bonnes, Philips Intellectual Property Standards (Netherlands)
  • Patricia García-Escudero Márquez, Oficina Española de Patentes y Marcas (OEPM) (Spain)
  • Natasha Hinds-Payne, Cath Kidston Limited (United Kingdom)
  • Sheila Henderson, Richemont International Limited (United Kingdom)
  • Klaus Hoffmeister, Central Customs Unit for IP (Germany)
  • Dids Macdonald, Anti Copying in Design Ltd. (ACID) (United Kingdom)
  • Dr. James Pickford, P&G Newcastle Innovation Center (United Kingdom)
  • Lisa Ritchie, Philip Morris International Management SA (Switzerland)
  • Stephen Rowan, UK Intellectual Property Office (UKIPO)(United Kingdom)
  • Lynn Schreier, Swarovski AG (Liechtenstein)
  • Kimiya Shams, Devialet (France)
  • James Sweeting, Superdry plc (United Kingdom)

Would you need management approval for the time and money spent to attend INTA’s 2018 Designs Conference: the Power of Design? Please refer to the Attendance Justification  providing the top reasons to attend the meeting.

Conference topics align with top-of-mind issues that INTA is addressing:

Model Design Law Guidelines—The Board of Directors, at its November 7 meeting, approved a resolution adopting Model Design Law Guidelines, which will serve as a standard for INTA analysis and comment on national and regional design laws and regulations. The Guidelines were submitted by the International Designs Harmonization Subcommittee of the Designs Committee. Learn more about INTA’s Board Resolutions and how they could support brand owners here and about the Model Design Law Guidelines here.

Brexit Position Paper—INTA’s Brexit Cross-Committee Task Force presented a Brexit position paper to the Board at its November 7 meeting. The paper is an analysis of INTA’s concerns about the impact of Brexit on intellectual property rights, including design rights. It discusses what the Association believes should be the required core principles of Brexit and the key issues to address. These positions will be the basis for INTA’s continued participation in consultations and user meetings conducted by the EU and the UK. Learn more about INTA’s recommendations and how they could support brand owners here and about INTA’s actions relating to Brexit here.

3D Printing Report—The Designs Committee, working with four other committees— Emerging Issues, Brands and Innovation, Famous and Well-Known Marks, and Copyright Committees — presented a report to the Board on 3D printing, at the Board’s September 12 meeting. The report entitled “3D Printing: Key Legal Issues and Options for Change” has been published on INTA’s website here.