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Programs and Events
2018 Designs Conference: The Power of Design
Program




 

 Monday, February 26, 2018

 
8:00 am–5:00 pm 
Registration and Information Desk Open
8:00 am–9:00 am 
Networking Coffee
9:00 am–9:15 am 

Welcome and Opening Remarks

Etienne Sanz de Acedo, International Trademark Association (INTA) (United States)

Conference Co-Chairs:                      

Susie Arnesen, Loje Arnesen & Meedom (Denmark)
Sheila Henderson, Richemont International Limited (United Kingdom)

9:20 am–10:35 am 
Session I—Global IP Protection Strategies: Giving Design its Place in the Sun

Patents and trademarks are the go-to for many companies, and design rights are too often an afterthought. Hear from experts as they discuss best practices for protecting product designs by leveraging the right mix of patent, design, copyright, and trade dress/get-up strategies. An ideal international design protection strategy takes into consideration many factors in order to secure protection in the most relevant jurisdictions. Walk away with the tools you need to develop the best strategy for your business and know the pitfalls to watch out for!

Moderator/Speaker:

Lisa Ritchie, Philip Morris International Management SA (Switzerland)

Speakers:
Natasha Hinds-Payne, Cath Kidston Limited (United Kingdom)
Daniel Plane, SIPS—Simone Intellectual Property Services Asia Ltd. (Hong Kong)
Kimiya Shams, Devialet (France)
10:35 am–11:05 am

Session II - Is Harmony on the Horizon?

Through its Convergence Program, launched in 2011, the EUIPO cooperates with National Offices in an effort to harmonize practices where IP Offices have different approaches. Convergence brings many benefits for users such as increased transparency, legal certainty and time and cost savings. Hear from IP Offices on the benefits of harmonization of design-related practices, tools across countries that support these harmonization efforts and more!

Interviewer:
Susie Arnesen, Loje Arnesen & Meedom (Denmark)

Speakers:
Patricia García-Escudero Márquez, Oficina Española de Patentes y Marcas (OEPM) (Spain)
More speakers to be announced soon.
11:05 am–11:30 am

Networking Break

11:30 am–11:45 am 
Session III—The Hague System: What You Need to Know in 15 Minutes or Less

The Geneva Act of the Hague Agreement Concerning the International Registration of Industrial Designs is an important tool for businesses to leverage; however, it remains a mystery to many as to how to utilize the Hague Agreement to their advantage. A leading expert on the Hague System will lift the veil and help businesses understand the key opportunities and potential pitfalls of this important system.

Speaker:
Gregoire Bisson, World Intellectual Property Organization (Switzerland)

11:45 am–1:00 pm
Session IV—How to Best Navigate the Global Design Filing Maze

Filing options in the design field are numerous and can be difficult to navigate, in part as a result of the vastly divergent systems and unregistered designs. Hear from a panel of experts as they compare and contrast various filings via, for example, the Hague System, the EUIPO, and the USPTO. This session will provide practical tips to develop the best filing strategy for your clients and will answer key questions on filing strategies. 

Moderator/Speaker:
Susie Arnesen, Loje Arnesen & Meedom (Denmark)

Speakers:
Gregoire Bisson, World Intellectual Property Organization (Switzerland)
Kenneth J. Davis, Morgan Lewis (United States)
Michael Maier, Coty Germany GmbH (Germany)
1:00 pm–2:15 pm

Networking Lunch

2:15 pm–3:15 pm 

Session V—Interplay Between Trademark, Copyright, and Design Laws

Enforcing design rights requires a comprehensive understanding of a variety of laws, including copyright, unfair competition/passing off, trademark, and design laws in multiple jurisdictions. This panel will compare and contrast some key jurisdictions to help you navigate these various enforcement routines, including pros and cons of each to help build an informed and effective enforcement strategy.

Moderator:
Christian Spintig, Heuking Kuhn Luer Wojtek (Germany)

Speakers:
Robert S. Katz, Banner & Witcoff, Ltd. (United States)
Sheila Henderson, Richemont International Limited (United Kingdom)

3:15 pm–4:15 pm 
Session VI—Design Clearance in 2018: Where? Who? Why? And Most Important, How?

Design clearance has long been thought to be hard, expensive, and pointless. Times have changed. Many innovative companies now clear designs, but in a different way from the way in which trademarks are cleared. This session brings together in-house counsel from several design-focused industries to discuss the ins and outs of design clearance—an essential set of skills for avoiding third-party claims. 

Moderator:
Giacomo Moleri, SIBLegal (Italy)

Speakers:
Dr. James Pickford, P&G Newcastle Innovation Center (United Kingdom)
Lynn Schreier, Swarovski AG (Liechtenstein)
4:15 pm–4:30 pm 

Networking Break

4:30 pm–5:00 pm

Session VII—Designs Post-Brexit

Before the introduction of the Community Design system (now the EU Design system), the United Kingdom had four different designs laws; however, once the EU Design system was introduced, most filings were via this system. What happens now? Not a lot has been said about designs post-Brexit. Hear from the experts as they help you navigate these uncertain times to ensure that your business has the right protection in place post-Brexit.

Interviewer: 
Simon Bennett, Fox Williams LLP (United Kingdom)

Interviewee:
Stephen Rowan, UK Intellectual Property Office (UKIPO)(United Kingdom)

5:00 pm–6:00 pm 
Keynote--Judges Panel

Interviewer: 
David Stone, Allen & Overy LLP (United Kingdom)

Panel:
The Honorable Mr. Justice Arnold, High Court of England and Wales (United Kingdom)
More speakers to be announced soon.

6:00 pm–7:30 pm 

Networking Reception with the Judges


 

 Tuesday, February 27, 2018

 
8:00 am–5:00 pm 
Registration and Information Desk Open
8:00 am–9:00 am 
Networking Coffee
9:00 am–9:10 am 
Welcome Back by Conference Co-Chairs

9:10 am–9:40 am

Keynote—How Design Shapes Our World

Professor Timothy Jacob Jensen, CEO and Chief Designer, Jacob Jensen Design (Denmark)

9:40 am–11:00 am
Session VIII—Multi-National Design Enforcement: The Road to Remedies

Technological advancements are making it easier, quicker, and cheaper to knock off product designs. This session will look at the remedies available in several key jurisdictions for successful infringement claims, particularly monetary damages, the proofs required for each and likelihood of achieving those remedies.   

Moderator:
Tracy-Gene Durkin, Sterne, Kessler, Goldstein & Fox P.L.L.C. (United States)

Speakers:
Sara Ashby, Wiggin LLP (United Kingdom)
Paolo Beconcini, Squire Patton Boggs (Hong Kong)
Christopher Carani, McAndrews, Held & Malloy, Ltd. (United States)

11:00 am–11:30 am

Networking Break


11:30 am–12:45 pm

Session IX—Industry Panel—How Is Industry Using Designs Today and What Is in Store for Us Tomorrow?

Do we understand where design sits in the business strategy for companies? Hear experts from different industries talk about what designs mean to their business, how they work with their legal and business colleagues to protect them and what they see as the biggest design challenges today and in the future.

Moderator:
Lisa Ritchie, Philip Morris International Management SA (Switzerland)

Speakers:
Laura Bonnes, Philips Intellectual Property Standards (Netherlands)
James Sweeting, Superdry plc (United Kingdom)
Dids Macdonald, Anti Copying in Design Ltd. (ACID) (United Kingdom)

12:45 pm–2:00 pm

Networking Lunch

2:00 pm–3:00 pm
Session X—3D Printing: Just Because I Can, Should I?

By 2020, the 3D printing industry is expected to be worth 20 billion dollars, truly representing our centuries’ third industrial revolution.

Currently, 3D printing has a place in many industries—dental implants, jewelry, fashion, sportswear, replacement human tissue, pharmaceuticals, guns, and even replacement parts in aircrafts—and is due to play a key role in many more industries to come, as well as in people’s everyday lives.

What challenges does 3D printing pose to IP? Is it all about the fact that manufacturing is becoming increasingly democratized with the risk of infringements taking place with the diffusion of design files all over the Internet, or are there also opportunities to be seized and challenges to be addressed from an IP standpoint?

Hear from a panel of experts as they review the state of the art in this field and discuss IP-related issues concerning 3D printing from the perspectives of IP owners and 3D printing industry professionals.

Moderator/Speaker:
Giacomo Moleri, SIBLegal (Italy)

Speakers:
John Froemming, Jones Day (United States)
Michael Weinberg, Shapeways, Inc. (United States)
3:00 pm–3:15 pm 

Networking Break

3:15 pm–4:30 pm

Session XI—Designs and Anticounterfeiting

How can design rights help stem the tide of counterfeits in the online and brick and mortar marketplaces? Hear from a panel of experts as to where to file, the importance of customs recordations and trainings, what enforcement mechanisms are available, and how to create an anticounterfeiting strategy that includes designs rights and is cost conscious and effective! Walk away with practical tips to apply to your own enforcement efforts!

Moderator:
Christian Spintig, Heuking Kuhn Luer Wojtek (Germany)

Speakers:
Claudio Bergonzi, INDICAM (Italy)
Klaus Hoffmeister, Central Customs Unit for IP (Germany).

4:30 pm–4:45 pm 
Closing Remarks and Thank You

   
 

 CLE and CPD

 

This conference qualifies for Continuing Legal Education (CLE) credits and Continuing Professional Development (CPD) points. For more information, please email CLE@inta.org.

Tuition Assistance

Tuition assistance may be available to eligible professionals on the basis of financial hardship. For more information and to apply, please request an application by sending an email to CLE@inta.org. Proper documentation will be required.

 

 Project Team

 
INTA would like to thank the Project Team for its excellent work in planning this conference.

Co-Chairs
Susie Arnesen, Loje Arnesen & Meedom (Denmark)
Sheila Henderson, Richemont International Limited (United Kingdom)

Project Team

Simon Bennett, Fox Williams LLP (United Kingdom) 
Tracy-Gene Durkin, Sterne, Kessler, Goldstein & Fox P.L.L.C. (United States) 
Giacomo Moleri, SIBLegal (Italy)
Lisa Ritchie, Philip Morris International Management SA (Switzerland) 
Christian Spintig, Heuking Kuhn Luer Wojtek (Germany)

INTA Staff Liaisons
Sacha Colquhoun, International Trademark Association (United States)
Dolores Moro, International Trademark Association (United States) 
Carolina Oliveira, International Trademark Association (Belgium)