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Programs and Events
2019 Asia Conference
Unreal Challenge




Take on the Unreal Campaign Challenge in Kuala Lumpur!


INTA’s Unreal Campaign aims to stop the purchase of counterfeit goods by using our most valuable tool— education. Join us on October 16, the day before our 2019 Asia Conference: Brands in Changing Times in Kuala Lumpur, as we take the Unreal Campaign Challenge to schools and educational institutions in the area, educating youth on the negative impact that counterfeit products have on society.

A little more about the Unreal Campaign Challenge:
The Unreal Campaign is INTA’s consumer awareness initiative designed to educate young consumers (ages 14-23) about the importance of trademarks, brands and the dangers of counterfeit products. 2019 INTA President David Lossignol launched the Unreal Campaign Challenge in May 2019 to galvanize all INTA members to volunteer for the Unreal Campaign and reach 2,000 students before December 31, 2019. Help us reach our goal by joining the Challenge in Kuala Lumpur!

Click here to learn more about the Unreal Campaign and the importance of education in the fight against counterfeit goods.

Get Involved: We are currently seeking Kuala Lumpur-based members to contact schools in the area to bring the Unreal Campaign and conduct in-person presentations at the same schools on October 16 before the start of our 2019 Asia Conference. If you are interested, contact Sheila Francis, Director of Strategic Partnerships & Economic Research at sfrancis@inta.org

We are also seeking 2019 Asia Conference registered attendees to take on the Challenge in Kuala Lumpur by joining our local members at student presentations in participating schools. If you are interested, contact Unreal Campaign Associate Catherine Shen at cshen@inta.org. Space is limited, so be sure to register for the conference and reserve your spot today. Help us stamp out counterfeit goods for good!