Programs and Events
Trademark Infringement in Online Business


 Brochure in Chinese

On 12 July 2011, the Court of Justice of the European Union issued its decision on the long-standing dispute between L’Oréal and eBay regarding the trademark infringement committed by eBay’s users of its online platform, and concluded that eBay may be held liable for trademark breaches on its auction site if it played an active role in facilitating the infringing conduct.

Before the European decision, on 25 April 2011, the First Intermediate Court of Shanghai made a similar decision in the E-Land v Taobao case.

On 21 April 2011, nine state government agencies jointly issued a notification which imposes a heavier burden on online platforms to eliminate information that infringes intellectual property rights.

In view of the fact that online shopping and auctions are very popular in China nowadays and result in a large percentage of electronic commerce conducted, we will discuss:

  • The impact of recent court cases and official notifications on the online marketplace as well as their implications.
  • The liability of the operator of an online marketplace.
  • How an online operator, internet service provider or marketplace operator can avoid infringing a brand owner’s trademark rights.

Other interesting cases will also be discussed during the meeting.


Friday, October 14

9:30 am–12:00 pm

King & Wood, Shanghai Branch
16-18/F, One ICC, Shanghai ICC
999 Huai Hai Road (M)

Discussion Leader

  • Xianjie Ding, Of Counsel - King & Wood, Shanghai, China

Please note: The roundtable will be conducted in Chinese.  No simultaneous translation will be provided during the meeting.

Admittance to the roundtable is free.

Please confirm registration by Wednesday, October 12 by email to: