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Programs and Events
gTLDs: Status, Process and How is It Working?


Join us for a riveting discussion on gTLDs: Status, Process and How is It Working? 

April 2–April 13

Note: Unless otherwise stated, roundtables are held from 12:00 pm–2:00 pm. Please bring photo ID to all roundtables in order to enter the building.

In June 2011, the Internet Corporation for Assigned Names and Numbers (ICANN) approved a plan to expand the number of generic top level domain names - gTLDs - or internet address endings.  This expansion plan is one of the most significant changes to the internet domain naming system and may result in an unprecedented expansion of internet domain name addresses, as it will now be possible for a public or private organization to register virtually any term, in any language, as a gTLD.

ICANN will accept applications for new gTLDs from January 12, 2012 through April 12, 2012.  The new gTLDs awarded will likely be launched in 2013.  The new gTLD application process is lengthy, complex and expensive.  While it will provide companies with new opportunities to acquire their own gTLDs, brand owners should develop an appropriate gTLD and branding strategy that not only supports their potentially new online presence, but also secures the protection and enforcement of their brands from potential infringers.

Topics to be discussed include:

  • Current gTLDs and anticipated changes.
  • Application/Registration process.
  • Who should be involved in the decision?
  • Trademark challenges in enforcement, infringement and counterfeiting.
  • Registering brands as second level domain names in the new gTLDs?
  • Watch notices.
  • Uniform Rapid Suspension System.

At this Roundtable you will share experiences and perspectives from brand owners who are contemplating registering a gTLD to those that may have already filed an application - and what this may mean for brand owners with respect to trademark clearance, prosecution, enforcement and litigation.